Email marketing templates allow your organization to build email templates that can be re-used in your marketing campaigns. Here are some common use cases for email marketing templates:
Lead nurturing messages
Discounts and savings messages
Creating Lead Nurturing Templates
Don't create "marketing-like" templates when designing lead nurturing emails. Make the template look like a regular email, sent from sales or marketing. We suggest creating a plain email with your company's standard signature as the template for lead nurturing.
In this example, we'll show you how to create a template for lead nurturing purposes.
Create a single template that contains your standard company signature.
Go to Content > Emails > Templates. This is where your team can create their own templates.
You may see some custom email templates already. When templates are shared Globally they are visible by all Lead Liaison customers. For example, there's a Lead Nurturing template you can view and copy to begin creating your own template. Click View next to the template and copy/paste the HTML to your own custom template. Now the template can be used as a starting point for future emails.
Click New to create your own email marketing template.
Create an Email Starting with a Template
To create an email message and begin with a template do the following:
Go to Content > Emails
For the Name, use something logical, so that you can find it when you are adding the email into a workflow. We suggest numbering the emails and using something like " Post Demo Follow Up - Email 1" or "Nurture / Marketing / Any / Long Term #1". The name is just for internal use.
The Subject is the title that appears in customers' inboxes
Click Start with a Template
Switch to the Saved Templates tab and choose your template.