/
Email Reports

Email Reports

Overview

Email reports help you track the performance of your marketing emails. You can use email reports to see the total number of emails sent; important rates such as click-through and bounce rates; the Prospects who are interacting with your email marketing. 

Accessing the Email Reports

To access the email reports, navigate to Reports > Emails. This page contains your account's email statistics, top performing emails, and a detailed list of emails/email lists. 

Email Statistics

At the top of the email reports page, you will find your account's overall email statistics. This includes all emails, whether sent as a one-off email, as a part of an automation, or as a part of a fulfillment action.

  • Sent – number of emails sent during the selected period
  • Opened– number of emails opened during the selected period
  • Clicked – number of click-throughs during the selected period
  • Lost – number of unsubscribes during the selected period.

Top-Performing Email Graphs

The three graphs below the email statistics represent your top 3 performing emails during the selected time period. Each ring on the graph represents the number of opens, click-throughs, and unsubscribes respectively. The rings fill in based on the percentage of the action vs the number of emails sent. Mouse over the rings to see the actual percentage.