Email Reports
- Ryan Schefke
- Sam Mahboob
Overview
Email reports help you track the performance of your marketing emails. You can use email reports to see the total number of emails sent; important rates such as click-through and bounce rates; the Prospects who are interacting with your email marketing.
Accessing the Email Reports
To access the email reports, navigate to Reports > Emails. This page contains your account's email statistics, top performing emails, and a detailed list of emails/email lists.
Email Statistics
At the top of the email reports page, you will find your account's overall email statistics. This includes all emails, whether sent as a one-off email, as a part of an automation, or as a part of a fulfillment action.
- Sent – number of emails sent during the selected period
- Opened– number of emails opened during the selected period
- Clicked – number of click-throughs during the selected period
- Lost – number of unsubscribes during the selected period.
Top-Performing Email Graphs
The three graphs below the email statistics represent your top 3 performing emails during the selected time period. Each ring on the graph represents the number of opens, click-throughs, and unsubscribes respectively. The rings fill in based on the percentage of the action vs the number of emails sent. Mouse over the rings to see the actual percentage.