Measuring Activity

Overview

Prospects and customers demonstrate interest in your company's solutions by interacting with marketing's digital assets. For example, downloading a white paper, visiting your website, signing up for a webinar, watching a video and more. The summary of a lead's digital body language can serve as a measure of how engaged, interested and active your prospect is. Lead scoring mechanisms may not always fit a customer's needs. For example, lead scoring requires thought, organizational alignment and proper configuration. To simplify things, Lead Liaison created an Activity Counter which runs out-of-the-box with no configuration required. By measuring a leads total activities, sales can better prioritize prospecting efforts. Activities are further segmented into Inbound and Outbound Activities, used for reporting purposes. Total Activities are the sum of all Inbound and Outbound Activities. Total Activities are displayed in your Visitors page.

Various events record an activity. A list of all possible events influencing Total Activities is highlighted below.

Rules for Activity Counter

Event

Inbound Activity

Outbound Activity

Email Open

1

0

Email Sent

0

1

Clicked a Link in the "XYZ" Email

1

0

Responded to Send & Track Email

1

0

Website Visit (3 pages)

3

0

Chat Declined

1

0

Web Form Submission

1

0

Landing Page Visit

1

0

Social Media Click10
Invited to Chat01
Had Chat10
Autoresponder Open10
Autoresponder Sent01
Clicked a Link in Autoresponder10
Video Played10
Watched More Than 75%10
Video Conversion10
Content Download10
Responded to 3P Email10
Sales Email Sent01
Sales Email Open10
Clicked a Link in Sales Email10
Donation10
Payment10
Custom Activity (Inbound)10
Custom Activity (Outbound)01