Lead Liaison can automatically send gift cards to Prospects through Automations, Fulfillment Actions, and Bulk Actions. Using our Send Gift Card action, you can effortlessly send your Prospects prizes, rewards, and thank you gifts.
To start sending gift cards, you will need to load a minimum of 100 Purchase Credits (PC) to your account. Once your account has a balance over 100 PCs, you can use the Send Gift Card action in your campaigns You can also add a credit card for on-demand Billing to automatically add new purchase credits when your account runs out.
Lead Liaison can notify you when your purchase credits are running low. To add an email for notification, please contact Lead Liaison Support.
The Gift Card Security Profile determines whether or not a User can add a new Send Gift Card action.
Gift Card Activity
You can view all gift card activity under Setup > App Setup > Gift Cards. From here you can narrow down transactions by date and export or print.
Under the Status column, you can see if a Gift Card has failed sending. This may happen for a variety of reasons, including incorrect phone numbers.
Creating a Gift Card Email
If you want to send gift cards via email, you will need to create an email with the gift card Personalization Field. To create a gift card email:
- Navigate Content > Email.
- /wiki/spaces/DEV/pages/18907506 using the From Template option.
- Add a Text field to the body of the email.
- Select the Fields option.
- Select Gift Card from the Categories.
When you add this Personalization Field, the system will insert the gift card template below. Do not alter this template. It will use the settings from the Send Gift Card action to fill in the appropriate gift card data. If you'd like to add more content to your email, use a separate Text element.
When the email is sent via a Send Gift Card action, it will appear like the examples below with the appropriate image, instructions, and credentials.
Sending a Gift Card
You can send gift cards through the Send Gift Card action.
- Item – select gift card type.
- Currency - select currency for the gift card
- We currently support five different major currencies: AUD, CAD, EUR, GBP and USD.
- Amount – select the gift card amount within the providers min/max allowance. Note: some gift cards have a set dollar value; in these cases this option will not appear.
- Send Using – select how to deliver the gift card.
- Mobile Phone – with SMS or Both selected, select which phone field to use.
- SMS Message – compose the message for your text message. DO NOT delete the Personalization Fields included in the default message.
- Insert Field – add additional Personalization Fields to your SMS message.
- Email Campaign – with Email or Both selected, select which email to send with your gift card template.
Resending a Gift Card
If a recipient has lost their gift card email, you can resend from Setup > App Setup > Gift Cards. Locate the appropriate card and use the action menu to the far right to select Resend.
Using the Gift Card Rewards Center
Instead of sending a gift card for a specific provider, you can give your Prospects credit to the Gift Card Reward Center. When using the Send Gift Card action, select Gift Card Rewards Link as the provider. You may credit the Prospect up to $2000 USD.
Once Prospects receive their emails, they can click on a personalized link. Once in the Rewards Center, they can use their credit to buy whatever gift cards they would like. They can use it all on one gift card or spread it across several providers. Once they have made their selections and checked out, they will receive their gift cards via email.
Reward Center Catalog
The Reward Catalog offers over 250 different gift cards. You can view all available brands, countries, rewards, reward types, values, denominations, and currencies in the Reward Center Catalog on this spreadsheet. Preview below:
Rewards Center Customization
It is possible to customize the Reward Center Catalog for your use. Please contact your Client Success Manager or Sales Manager for further information.
Custom Reward Center Catalog
To perform the customization, we will require the following:
- For the Reward Link email
- Brand Logo as an image in jpg, png or vector based EPS. Minimum size of 1200px
- Text for Reward Name to be used as image alternate text.
- For the Reward Center
- Brand Logo as an image in jpg, png or vector based EPS. 300 DPI. 278px by 178px
- HEX color code for background color
- Two lines of text which can be customized for custom messaging. Reward title, and gift message.
- Requested gift card brands from the above spreadsheet