Lead Liaison Marketing Data

When available, Lead Liaison automatically populates and continuously synchronizes the:

Score of the Lead. The Score is used to help Sales qualify a Lead. The value will range from 0 (blank) to 100. This is the value of the "Lead Liaison Score" field.
Total number of web visits. This is the total number of days the Lead has visited your website. For example, if the Lead was on your website yesterday then they returned today this field would have a value of 2. The higher the value the more interested the Lead is in your solution. This is the value of the "Total Web Visits" field.
Where the lead came from. This is the link or URL that the Lead clicked to land on your website. This is the value of the "Original Referral Source" field.
Date and time of the last sync to Lead Liaison. Lead Liaison synchronizes with Salesforce.com every 5 minutes. Most likely, this value will reflect the date and time of the last sync. This is the value of the "Last Sync to Lead Liaison Web App" field.
The date and time of the Lead last visited your website. This is the value of the "Last Web Visit" field.
Total time the lead spent on your website on their last visit. This is the value of the "Total time spent on last visit" field.
The last search engine used by the Lead to locate your website. For example, Google, Yahoo!, etc. This is the value of the "Last Search Engine" field.
The last keywords used by the Lead to locate your website. This is the value of the "Last Search Phrase" field.