Activity Counter

Overview

Prospects and customers demonstrate interest in your company's solutions by interacting with marketing's digital assets. For example, downloading a white paper, visiting your website, signing up for a webinar, watching a video and more. The summary of a lead's digital body language can serve as a measure of how engaged, interested and active your prospect is. Lead scoring mechanisms may not always fit a customer's needs. For example, lead scoring requires thought, organizational alignment and proper configuration. To simplify things, Lead Liaison created an Activity Counter which runs out-of-the-box with no configuration required. By measuring a leads total activities, sales can better prioritize prospecting efforts. Activities are further segmented into Inbound and Outbound Activities, used for reporting purposes. Total Activities are the sum of all Inbound and Outbound Activities. Total Activities are displayed in your Visitors page.

Various events record an activity. A list of all possible events influencing Total Activities is highlighted below.

Rules for Activity Counter

Event

Inbound Activity

Outbound Activity

Event

Inbound Activity

Outbound Activity

Autoresponder Open

1

0

Autoresponder Sent

0

1

Chat Declined

1

0

Clicked a Link in Autoresponder

1

0

Clicked a Link in Sales Email

1

0

Clicked a Link in the "XYZ" Email

1

0

Content Download

1

0

Custom Activity (Inbound)

1

0

Custom Activity (Outbound)

0

1

Donation

1

0

Email Open

1

0

Email Sent

0

1

Had Chat

1

0

Invited to Chat

0

1

Landing Page Visit

1

0

Payment

1

0

Responded to 3P Email

1

0

Responded to Send & Track Email

1

0

Sales Email Open

1

0

Sales Email Sent

0

1

Social Media Click

1

0

Video Conversion

1

0

Video Played

1

0

Watched More Than 75%

1

0

Web Form Submission

1

0

Website Visit (3 pages)

3

0