1 Overview
2 Viewing the Dashboard
- 2.1 Summary Bar
- 2.2 Reports

Overview

The Events Dashboard displays metrics from your events. From here, you can view the number of submissions, data on how the Prospects were captured, and even view an ROI.

Viewing the Dashboard

To view the Events Dashboard,

Click the Dashboard tab in the main menu.
If necessary, select Events in the drop-down menu in the top-left corner of the screen.

Select filters.

The default filter is for the Last 7 Days. You can also filter by Event Name, the Event Owner, a time frame, or an Event Label. If you filter by Event Name, you won't see options for Owner, time, or Label.

Summary Bar

Use the Summary Bar at the top of the Dashboard to get a quick overview of your event.

Report	Explanation	Notes

Report	Explanation	Notes
Submissions	Total number of unique submissions	Includes duplicates if duplicates are enabled on your Event Form
Prospects Collected	Number of unique Prospects	Unique identifier is email address
Quality (Grade)	Average Grade of all Prospects	Learn more about grading here
Engagement (Score)	Average Engagement Score of all Prospects	Learn more about scoring here
Pending	Submissions awaiting transcription or post-show reconciliation	Failed badge scans will also appear in this number
Related Prospects*	Lets you view any Related Prospects that have been fetched during submission action	Only available with Sales Enablement license
Leads per Event	Average number of unique Prospects captured in selected Filter
Cost Per Lead*	Cost of show divided by number of Prospects
Revenue*	Revenue from Closed-Won Deals associated with the Event's Campaign	Only available with OneFocus™ CRM or a Salesforce.com integration
ROI*	Return or loss percentage using revenue from Closed-Win Deals associated with the Event's Campaign	Only available with OneFocus™ CRM or a Salesforce.com integration

*Only available when an individual Event is selected.

In order to calculate Cost Per Lead and ROI, your Event must be in a Lead Liaison Campaign. The system will use the cost you put in the Campaign.

Reports

View the table below for a summary of dashboard reports available.

Report	Explanation	Notes

Report	Explanation	Notes
Hot Prospects	Prospects who show recent engagement with your content (clicked an email, downloaded content, etc.) and meet basic qualification rules	Learn more about Hot Prospects here
Top 5 Device Users	Users who captured the most Prospects but total submissions	Click the numbers to view Prospects
Prospects Collected	Number of Prospects captured by date	Click the numbers to view Prospects
Capture Method	How the user captured the Prospect (badge scan, business card, manual entry, or List)	Click the numbers to view Prospects
Transcriptions	Number of transcriptions (both internal and external) done by date	Also displays average turnaround time; click the info icon to see individual submission turnaround times.
Post Event Engagement	Percentage of Prospects who show inbound activity after the event (opened email, downloaded content, etc.)	Click the numbers to view Prospects
Pending Submissions	Number of incomplete transcriptions by original submission date	Use the toggles to turn on/off different pending submission types
Converted Registrants	Number of Prospects on a List connected to your Event that were scanned in during the Event	Click the numbers to view Prospects
Top Companies	Companies with the highest number of submissions	Click the numbers to view Prospects
365 Users	A list of 365 users along with their submission numbers	Click the numbers to view each user’s submissions