Overview

Historical Events are actions and/or behaviors that have occurred in the past. For example, if you'd like to nurture only prospects who have submitted a specific form you would select the "Submitted Form" Historical Event and drag and drop it to the canvas. Below is a description of all Historical Events. 

Autoresponder Sent

• Description = Selects people who have been sent an Autoresponder
• Example = Select people who have been sent Autoresponder A
• Operators:
  • is (when the name of the Autoresponder equals a certain value)
  • is not (when the name of the Autoresponder is not equal to a certain value)
  • is any (any Autoresponder)
  • is any but not (is any Autoresponder but not a certain value)
  • is empty (not sent an Autoresponder)

• Screenshot:

Opened Autoresponder

• Description = Selects people who have opened an Autoresponder
• Example = Select people who have opened Autoresponder A
• Operators:
  • is (when the name of the Autoresponder equals a certain value)
  • is not (when the name of the Autoresponder is not equal to a certain value)
  • is any (any Autoresponder)
  • is any but not (is any Autoresponder but not a certain value)
  • is empty (not sent an Autoresponder)

• Screenshot:

Clicked Link in Autoresponder

• Description = Selects people from the Lead Liaison Prospect Database who have clicked a link in an Autoresponder. 
• Example = Select people who have clicked a link in an Autoresponder called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the Autoresponder equals a certain value)
  • is not (when the name of the Autoresponder is not equal to a certain value)
  • is any (any Autoresponder)
  • is any but not (is any Autoresponder but not a certain value)
  • is empty (no Autoresponder)
• Screenshot:

Not Clicked Link in Autoresponder

• Description = Selects people from the Lead Liaison Prospect Database who have not clicked a link in an Autoresponder. 
• Example = Select people who have not clicked a link in an Autoresponder called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the Autoresponder equals a certain value)
  • is not (when the name of the Autoresponder is not equal to a certain value)
  • is any (when the name of the Autoresponder is any name)
  • is any but not (is any Autoresponder but not a certain value)
  • is empty (no Autoresponder)
• Screenshot:

Website Activity

• Description = Selects people from the Lead Liaison Prospect Database who have visited your website within a certain period of time. 
• Example = Select people who visited our website within the past two months. 
• Operators:
  • equals (website visits on a specific day)
  • does not equals (website visits not on a specific day)
  • less than (website visits before a certain day)
  • less than or equals (website visits on or before a certain day)
  • greater than (website visits after a certain day)
  • greater than or equals (website visits on or after a certain day)
  • empty (no website visits)
  • not empty (any website visits)
  • within time frame (website visits within a certain time frame)
  • less than (or empty) (website visits before a certain day or no website visits at all) 
  • less than or equals (or empty) (website visits on or before a certain day or no website visits at all) 
  • not within time frame (website visits not within a certain time frame)

• Screenshot:

Clicked Link in Email

• Description = Selects people from the Lead Liaison Prospect Database who have clicked a link in an email. 
• Example = Select people who have clicked a link in our email campaign called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is not (when the name of the email campaign is not equal to a certain value)
  • is any (any email campaign)
  • is any but not (when the name of the email campaign is any name but not a certain value)
  • is empty (no email campaign)
• Screenshot:

Not Clicked Link in Email

• Description = Selects people from the Lead Liaison Prospect Database who have not clicked a link in an email. 
• Example = Select people who have not clicked a link in our email campaign called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is not (when the name of the email campaign is not equal to a certain value)
  • is any (when the name of the email campaign is any name)
  • is any but not (when the name of the email campaign is any name but not a certain value)
  • is empty (no email campaign)
• Screenshot:

Member of List

• Description = Selects people from the Lead Liaison Prospect Database who are in a list. 
• Example = Select people who are in a contact list called "Summer 2020 Tradeshow in Baltimore".
• Operators:
  • is (when the name of the List equals a certain value)
  • is not (when the name of the List is not equal to a certain value)
  • is any (any List)
  • is any but not (when the name of the List is any list but not equal to a certain value)
  • is empty (no List)
• Screenshot:

Member of Workflow

• Description = Selects members of a Workflow (nurture process, lead distribution, etc.)
• Example = Select people who are in the "3 month nurturing process" Workflow
• Operators:
  • is (when the name of the Workflow equals a certain value)
  • is not (when the name of the Workflow is not equal to a certain value)
  • is any (any Workflow)
  • is any but not (when the name of the Workflow is any Workflow but not equal to a certain value)
  • is empty (no Workflow)
• Screenshot:

Downloaded Content

• Description = Selects people who have downloaded content (media). 
• Example = Select people who have downloaded my datasheet, my-datasheet.pdf
• Operators:
  • is (when the name of the content downloaded equals a certain value)
  • is not (when the name of the content downloaded is not equal to a certain value)
  • is any (any content was downloaded)
  • is any but not (when the name of the content downloaded is any content but not equal to a certain value)
  • is empty (no content was downloaded)

• Screenshot:

Emails Opened

• Description = Selects people from the Lead Liaison Prospect Database who have opened any number of emails. 
• Example = Select people who have opened 3 or more email messages. 
• Operators:
  • equals (when the number of opened emails equals a certain value)
  • does not equals (when the number of opened emails is not equal to a certain value)
  • less than (when the number of opened emails is less than a certain value)
  • less than or equals (when the number of opened emails is less than or equal to a certain value)
  • greater than (when the number of opened emails is greater than a certain value)
  • greater than or equals (when the number of opened emails is greater than or equal to a certain value)
  • empty (included prospects who have not opened emails)
  • not empty (includes prospects who have opened emails)
  • less than (or empty) (when the number of opened emails is less than a certain value and includes prospects who have not opened emails)
  • less than or equals (or empty) (when the number of opened emails is less than or equal to a certain value and includes prospects who have not opened emails)
• Screenshot:

Email Sent

• Description = Selects people from the Lead Liaison Prospect Database who have been sent specific email messages. 
• Example = Select people who have been sent an email message called "Software Release - April 2013".
• Operators:
  • is (when the name of the email marketing message sent is equal to a certain value)
  • is not (when the name of the email marketing message sent is not equal to a certain value)
  • is any (any email marketing message sent)
  • is any but not (when the name of the email marketing message sent is any name but not equal to a certain value)
  • is empty (when no email marketing message has been sent)
• Screenshot:

Opened Email

• Description = Selects people from the Lead Liaison Prospect Database who have opened specific email messages. 
• Example = Select people who have opened the email message called "Software Release - April 2013".
• Operators:
  • is (when the name of the email marketing message is equal to a certain value)
  • is not (when the name of the email marketing message is not equal to a certain value)
  • is any (any email marketing message)
  • is any but not (when the name of the email marketing message opened is any name but not equal to a certain value)
  • is empty
• Screenshot:

Pages Visited

• Description = Selects people from the Lead Liaison Prospect Database who have visited any number of pages during a single visit. 
• Example = Select people who have visited more than 5 pages during a visit (screen shot below).
• Operators:
  • equals (when the number of pages viewed in a visit are a certain value)
  • does not equals (when the number of pages viewed in a visit are not equal to a certain value)
  • less than (when the number of pages viewed in a visit are less than a certain value)
  • less than or equals (when the number of pages viewed in a visit are less than or equal to a certain value)
  • greater than (when the number of pages viewed in a visit are greater than a certain value)
  • greater than or equals (when the number of pages viewed in a visit are greater than or equal to a certain value)
  • empty (included prospects who have not viewed any pages during a visit)
  • not empty (includes prospects who have viewed pages in a visit)
  • less than (or empty) (when the number of pages viewed in a visit are less than a certain value and includes prospects who have not viewed any pages during a visit)
  • less than or equals (or empty) (when the number of pages viewed in a visit are less than or equal to a certain value and includes prospects who have not viewed any pages during a visit)
• Screenshot:

Removed from List

• Description = Selects people from the Lead Liaison Prospect Database who have been removed from a List. 
• Example = Select people who have been removed from a List called "Summer 2020 Tradeshow in Beijing".
• Operators:
  • is (when the name of the List equals a certain value)
  • is not (when the name of the List is not equal to a certain value)
  • is any (any List)
  • is any but not (when the name of the List is any list but not equal to a certain value)
  • is empty (no List)
• Screenshot:

Removed from Workflow

• Description = Selects people from the Lead Liaison Prospect Database who have been removed from a Workflow. 
• Example = Select people who have been removed from a Workflow called "3 month nurturing process".
• Operators:
  • is (when the name of the Workflow equals a certain value)
  • is not (when the name of the Workflow is not equal to a certain value)
  • is any (any Workflow)
  • is any but not (when the name of the Workflow is any list but not equal to a certain value)
  • is empty (no Workflow)
• Screenshot:

Responded to S&T Email

• Description = Selects people from the Lead Liaison Prospect Database who have clicked a link in an email sent using Send & Track. 
• Example = Select people who have clicked a link in an email sent with Send & Track.
• Operators:
  • True (has responded to any Send & Track email by clicking a link inside any email sent with Send & Track)
  • False (has never clicked a link in an email sent with Send & Track)
• Screenshot:

Submitted Form

• Description = Selects people from the Lead Liaison Prospect Database who have submitted a web form. 
• Example = Select people who have submitted a form with the name "30 Day Trial Form".
• Operators:
  • is (when the name of the web form equals a certain value)
  • is not (when the name of the web form is not equal to a certain value)
  • is any (any web form)
  • is any but not (when the name of the web form submitted is any list but not equal to a certain value)
  • is empty (no web form submitted)
• Screenshot:

Used Search Terms

• Description = Selects people from the Lead Liaison Prospect Database whose search words / search terms were a certain value. 
• Example = Select people who used "best project management software" in a search engine which brought them to our company's website.
• Operators:
  • equals (when the search term equals a certain value)
  • does not equals (when the search term is not equal to a certain value)
  • contains (when the search term contains certain words)
  • does not contain (when the search term do not contain certain words)
  • starts with (when the search terms start with specific characters)
  • does not start with (when the search terms do not start with specific characters)
  • ends with (when the search terms end with specific characters)
  • does not end with (when the search terms do not end with specific characters)
• Screenshot:

Visited Web Site

• Description = Selects people from the Lead Liaison Prospect Database who visited your website.  
• Example = Select people who visited our website at least 3 or more times (example below in screen shot). 
• Operators:
  • equals (when the number of website visits equals a certain value)
  • does not equals (when the number of website visits is not equal to a certain value)
  • less than (when the number of website visits is less than a certain value)
  • less than or equals (when the number of website visits is less than or equal to a certain value)
  • greater than (when the number of website visits is greater than a certain value)
  • greater than or equals (when the number of website visits is greater than or equal to a certain value)
  • empty (included prospects who have not visited your website)
  • not empty (includes prospects who have visited your website)
  • less than (or empty) (when the number of website visits is less than a certain value and includes prospects who have not visited your website)
  • less than or equals (or empty) (when the number of website visits is less than or equal to a certain value and includes prospects who have not visited your website)
• Screenshot:

Visited Web Page

• Description = Selects people from the Lead Liaison Prospect Database who visited a web page anytime during their visit(s). 
• Example = Select people who visited our pricing page (http://www.leadliaison.com/revenue-generation-solution/lead-liaison-pricing/).
• Operators:
  • is (when the URL of the web page equals a certain value)
  • is not (when the URL of the web page is not equal to a certain value)
  • is any (any URL)
  • is any but not (when the name of the URL is any list but not equal to a certain value)
  • is empty (no URL)
• Screenshot:

Played Video

• Description = Selects people from the Lead Liaison Prospect Database who played a video anytime during their visit(s). 
• Example = Select people who played a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the video played is a certain video)
  • is not (when the video played is not a certain video)
  • is any (when any video is played)
  • is any but not (when the name of the video played is any video but not equal to a certain value)
  • is empty (when no video has been played)
• Screenshot:

Watched Video (> 75%)

• Description = Selects people from the Lead Liaison Prospect Database who watched more than 75% of a video anytime during their visit(s). 
• Example = Select people who watched more than 75% of a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when someone watches more than 75% of a certain video)
  • is not (when someone did not watch more than 75% of a certain video)
  • is any (when any video was watched more than 75%)
  • is any but not (when any video is watched more than 75% but not equal to a certain video)
  • is empty (when no video has been watched more than 75%)
• Screenshot:

Converted via Video

• Description = Selects people from the Lead Liaison Prospect Database who entered their email address while watching a video during their visit(s). 
• Example = Select people who entered their email address while watching a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the conversion occurred for a certain video)
  • is not (when the conversion occurred and was not for a certain video)
  • is any (when the conversion occurred for any video)
  • is any but not (when the conversion came from any video but not equal to a certain video)
  • is empty (when the conversion has not occurred at all)
• Screenshot: