_Email Best Practices with Lead Liaison

  • Setup DKIM/DomainKeys
  • Send from a dedicated IP address, not a shared IP address
  • Start by warming up your IP address and sending a small amount (<1,000) of messages
  • Process hard and soft bounce emails and test
  • Check blacklist records occasionally to make sure your dedicated IP address is not on any lists
  • Make sure you tag your contacts with a lead source
  • Segment current and future contacts by building segmentations
  • Build several landing pages and web forms to increase lead capture and build subscribers
  • Keep web form fields simple
  • Send a text representation with your html email
  • Monitor feedback loops and resolve spam complaints
  • Avoid using spam-like words ("free") in your messages