Custom Objects


Lead Liaison supports integration with custom objects. This integration empowers users to use data from custom objects in segmentation and automation criteria. Lead Liaison syncs with any custom object associated with Leads, Contacts, and Accounts. 


To integrate your custom object(s) do the following:

  • Navigate to SetupIntegrations > Objects. This option is available to all users with a integration and proper license.
  • This page lists all of the custom objects in your account. 
  • Hover over the object you'd like to enable for data syncing then click the down arrow as shown below. 

  • Select Fields
  • Enable syncing for each field you'd like to use. 

  • In the same dropdown, select Sync Criteria to specify which records to pull in based on specific criteria.

Criteria is added using SOQL as shown below:

  • Enable the Active For Sync switch on the custom objects you want to sync with. 


A new criteria is available with automations and segmentations to allow you to use your custom objects. 

  • Drag and drop the SFDC Object criteria onto the canvas. 
  • Since a custom object can relate to one or more standard objects, such as Leads, Contacts, and Accounts, choose which relationship you want to use under the Relation field. 
  • Use the Add Constraint button to use fields in the custom object as filter criteria. 


  1. New objects sync once per day. To see it right away, run Step 3 (Metadata) in the SFDC integration step.
  2. Objects marked for sync are imported every 5 minutes.
  3. All objects marked for sync must sync first before any records are visible.