Glossary

Campaign

Campaigns are individual marketing activities associated with marketing assets, such as an email campaign, webinar, trade show, banner ad, etc. Programs and Campaigns are used to tracking impact of marketing and return on investment in marketing. A Program is a collection of Campaigns. The Program/Campaign concept is similar to a file cabinet. The drawer of a file cabinet is like a Program whereas the file(s) in the drawer are like the Campaign(s). Marketers first create a Program, give it a name, then add Campaigns to their Program.

Dashboard

The Dashboard is a central place to add key reports and other data to your view. Dashboards can be personalized with any available widget. Widgets are individual reports, available from the right-hand panel, that can be added to your view. 

Folders

Folders are used to keep marketing assets organized and easily accessible. Most marketing campaigns require creating landing pages, web forms, automations, emails, postcards, and more. More sophisticated campaigns can use lots of assets. Without a central repository to keep all assets, things can be confusing. Folders can be moved, deleted, renamed and more. While assets can be added, removed, or edited from folders. See details.

Landing Page

A landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Lead Grading

Lead Liaison offers lead grading to help qualify prospects based on how well a prospect matches your company's ideal buyer profile. Prospects are graded according to specific demographics or characteristics. Grading values are represented by a letter, ranging from A+ to F. See details.

Lead Liaison

Lead Liaison helps sales and marketing teams world-wide reach their goals. The platform offers the broadest, real-time revenue generation software platform in the marketplace delivering sales prospecting, lead generation and marketing automation. The Software as a Service (SaaS) model delivers an enjoyable cloud computing experience making it easy for you to access our tools anytime, anywhere, from any browser. Lead Liaison runs on Amazon's cloud computing environment and is a native application of Salesforce.com. See Lead Liaison's website for more information.

Lead Nurturing

Lead nurturing is the process of engaging prospects or customers using relevant and timely communications to build a trusted relationship, generate interest, and raise awareness until they are ready to speak with sales. In summary, it's the process of realigning the timing of sellers and buyers.

Lead Scoring

Lead scoring is the process of automatically qualifying and prioritizing leads for sales. See details for out of the box and custom scoring.

List

A container for your Prospects. See this guide for more information.

Program

Lead Liaison uses a concept of Programs and Campaigns to track the impact of marketing and return on investment in marketing.. A Program is a collection of Campaigns. The Program/Campaign concept is similar to a file cabinet. The drawer of a file cabinet is like a Program whereas the file(s) in the drawer are like the Campaign(s). Marketers first create a Program, give it a name, then add Campaigns to their Program.

Single Sign On

Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials (e.g., name and password) to access multiple applications. The service authenticates the end user for all the applications the user has been given rights to and eliminates further prompts when the user switches applications during the same session.

SSL

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Tag

Tagging is a great way to organize Prospects in the system. A tag is a label that gets associated with a Prospect. One or more tags may be added to a Prospect. It's also easy to search for tags using the search box at the top of the application. See this guide for more information.