Use Auto Responders to Cross Promote

Auto responders are the email responses sent back to a recipient once they sign up for something or fill out a web form. Instead of sending a one or two line sentence back with a download lead create a nice corporate email marketing template the provides the download link at the top along with the promotion of three other related pieces of content such as blog posts, case studies or tools.
Lead Liaison's lead tracking technology will help identify what your leads interests are by tracking pages viewed, time spent on the site, and how they arrived on your web page. All future communication between your prospect and your companies marketing material will be tracked and consolidated into your prospects profile. Sales will be more efficient with their follow ups and be able to target prospects key interests.