Things for you to do_

    • Send your initial lists to clean lists (people you know well who won't hit the spam button)
    • Use lead nurturing to send relevant content based on roles, actions and interests
    • Only send to old database contacts once you develop a good reputation
    • Consider using a different but related domain for sending emails
    • Setup SenderID and SPF
    • Setup postmaster@ and abuse@ email addresses
    • Avoid buying, renting or borrowing lists from 3rd parties
    • Check the integrity of your contact lists before and after an upload
    • Create great marketing content
    • Segment your marketing content into smaller chunks vs. sending "clusters"
    • Get people's permission before adding them to an email marketing track
    • Embed a "Safely Unsubscribe" and "Privacy Policy" link at the bottom of your messages
    • Do not be too aggressive with your email communications especially at first (think dating)
    • Use auto-responders that cross promote
    • Use an active email address as your reply-to email address
    • Make the unsubscribe process easier than the subscribe process
    • Use your colors and logo in your content so your recipients recognize you
    • Don't include too many images (<=4) in your messages
    • Keep your messages small (< 37K Bytes)
    • Follow CAN-SPAM Act requirements


  

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