Go Slow at First

When you're just starting your communications or lead nurturing campaigns go slow at first. Send your communications every month or so in the beginning then ramp up frequency 3-6 months later. Don't send infrequent communications which signals a lack of commitment and inconsistency thereby worrying the subscriber. Develop a lead nurturing campaign or various lead nurturing tracks and stick to a set schedule. Contact Lead Liaison for example lead nurturing programs to use as an example.