Overview

Activations are an engaging way to attract attendees to your exhibit. Attendees get to play fun, competitive games and win prizes, while you get their contact data.

Creating Activations

To Create a new Activation:

• Navigate to Events > Acvitations.

• Click New.

• Fill out the New Activation form.

• Select the appropriate event form.

• Select the Activation Type.

• Click Continue.

The Activation Designer

In the Activation Designer, you will customize the Activation’s setup, lead capture form, and leaderboard (if applicable).

Setup

In the setup menu, you will adjust the Activation’s look and feel as well as customize the game.

The settings on the left are common across all Activations. You can set the capture form to appear before or after the Activation, adjust the coloring, and customize images.

The Settings on the right are specific to the Activation Type selected. See Activation Types below for specific information.

Game Over Actions

The Game Over Action is how the system will behave when a Prospect has completed the game.

• Start Over – restart the game.

• Thank you message – display a custom message to the Prospect.

• Redirect – redirect to a web page (for example, a Thank You landing page).

• Display leaderboard – display the leaderboard (if applicable).

Guidelines

Use Guidelines to make sure your Prospects have the best gameplay experience. Guidelines are messages that we can display to Prospects before the game starts. The Guideline may advise Prospects to rotate their device, provide special instructions, or delivery any other type of message.

To add Guidelines, select one from the Select Guideline drop-down menu or click Create. You can add multiple Guidelines to a single Activation to account for multiple device types. For example, phone users in portrait mode may see one message, and desktop users may see a different message.

Under the View options, select which device type and orientation which should trigger the Guideline. For example, you might send a message to phone and tablet users in portrait mode. The message may recommend users rotate their device to landscape before moving on for the best experience.

Sample text and image:

“For the best gameplay experience, please rotate your device before continuing.”

Recommended settings:

With these settings, users with a mobile device or tablet in portrait mode will see the Guideline. If the user is already in landscape mode, or if they are on a desktop/laptop device, they will not see the message.

You can always preview your added guidelines by clicking on the eye icon here:

Managing Guidelines

To manage existing Guidelines, open the Guideline editor and click the Manage button.

On this page, you can activate/deactivate, activate, or deactivate any Activation.

Lead Capture

Change the look and feel of the lead capture form. You can have either the form alone, or you can add custom content on half of the screen with our HTML visual editor (click to add content). To change the format, use the icons in the lower-right corner.

If you use the HTML editor, the content will appear on the capture form exactly as it appears on your screen. You can also edit the HTML directly.

Click the Settings tab to adjust the padding around your content. You can also select a background image. In the example below, we’ve lowered our logo by increasing the top padding and added a background image.

Borders

Select games allow adding a border, like a picture frame, around the game. Here’s an overview of how to set up your border: http://youtu.be/WWDfCwvlgZs?hd=1

The border is overlaid on top of the existing game, not outside of the game. Layering from bottom to top is as follows:

1. Background

2. Border

3. Rest of game (logo, scores, etc.)

Below is an example of a 9-sliced sprite (collection of images put into a single image), split into nine sections. Each section is labelled with a letter from A to I. The following points describe what happens when you change the dimensions of the image:

• The four corners (A, C, G and I) do not change in size.

• The B and H sections stretch or tile horizontally.

• The D and F sections stretch or tile vertically.

• The E section stretches or tiles both horizontally and vertically.

Border Slices setting defines the number of pixels to use when slicing your Sprite:

• First number: Top section slice

• Second number: Right section slice

• Third number: Bottom section slice

• Fourth number: Left section slice

Border Example #1

• Border file: https://drive.google.com/file/d/1L3pmsxotzyazLtBJCQa_bMI7S43cVBmF/view?usp=sharing

• Border slice settings: 30, 15, 15, 15

Here’s how the border would look:

Border Example #2

• Border file: https://drive.google.com/file/d/1vzizg0S4CJ1cVCXvKsCpDZI5K4LGk6N-/view?usp=sharing

• Border slice settings: 30, 15, 15, 15

Here’s how the border would look:

Activation Types

Guess How Many (Leaderboard Available)

Users have a limited amount of time to guess how many objects are on the screen.

You can set the number of questions per game, what objects are used, and add up to two custom object images.

Guess the Word (Leaderboard Available)

Users get a small hint and have to guess the word without getting too many letters wrong.

You can set the number of wrong letters a player is allowed. You can also customize the words and hints, so this game is perfect for industry-specific events.

Pick a Winner

Users add their virtual business card to a bowl for a chance to win a prize.

You can customize the collector as well as the look and feel of the cards. See below for how to pick the winner.

Slot Machine

Classic Vegas-style slots. Match three to win prizes and more.

You can change all of the prizes, the number of bonus spins a prize gets, the quantity of the prizes, and how frequently a prize will appear.

This game can be played in the following three modes:

Instant Winner: This is the regular mode where players can spin to win a prize instantly.

Tournament: This mode gives players a set amount of time to spin as many times as they can. Total points are published to the leaderboard once time expires.

Rounds: In this mode, players get a set number of spins. Points for each spin are totaled and the score is published to the leaderboard once all spins are done.

Spin to Win

Users spin a wheel of prizes.

You can set how many prizes, the quantity of each prize, and the likelihood of getting certain prizes.

Three Cards

Classic three-card monte. Users pick a card and follow it as the cards are mixed. If they pick the right card they win.

You can use classic cards, custom cards, or a mix of both.

Three Cups

Users follow a ball under a cup. If they pick the right cup, they win.

You can add your logo to the cups and ball.

Trivia (Leaderboard Available)

Users answer a series of trivia questions.

You can set the questions and answers. There are also four game modes to chose from:

• Basic - users answer all questions and are graded on correct/incorrect.

• Countdown - users have a limited amount of time to answer each question.

• Countdown with strikes - in addition to the timer, users lose after getting a set number wrong.

• Drill - user has a set number of minutes to answer as many questions correctly as possible.

Scores:

The scoring model is based on the selected game mode.

Basic:

Score -> 10

Bonus -> 100

Questions -> 10

For every correct answer, we will add 10 (Score) and if all answers are correct, we will add 100 (Bonus).

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

Correct Answers = 10 * 10 (Score) = 100

+ Bonus = 100

Total Score = 200

Countdown:

Scores -> 10, 20, 30, 50

Bonus -> 0

Time -> 10

Questions -> 10

For every correct answer, we will add one of Scores (10, 20, 30, 50) depending on how quickly the answer was provided.

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

5 Quick answer            5 * 50 (Score) = 250

3 Slow answer              3 * 30 (Score) = 90

2 At the last moment   2 * 10 (Score) = 20

Total score:                   360 + 0 (Bonus) = 360

Countdown with strikes:

Score -> 10

Bonus -> 0

Time -> 10

Questions -> 10

Strikes -> 3

For every correct answer, we will add 10 (Score) and if all answers are correct, we will add 100 (Bonus).

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

Correct Answers = 10 * 10 (Score) = 100

+ Bonus = 100

Total Score = 200

Drill:

Score -> 10

Bonus (if all answers are correct) -> 0

Right -> 100

Minutes -> 2

For every correct answer, we will add 10 (Score) and will add bonus for quality of game (right answers/all answers). And if all answers are correct, we will add extra 100 (Bonus).

Example #1: If there are 10 Questions and 10 Right Answers then score would be calculated as:

Score + Right + Bonus = 10 * 10 (Score) + (10/10) * 100 + 100 (Bonus)

Total score    = 300

Example #2: 6 Questions and 3 Right Answers then score=

Whack-a-Mole (Leaderboard Available)

User hits as many of the right animal/logo as possible in the allotted time.

You can set the timer and select the animal or upload your own logo.

This activation can be played in following two modes:

• Avoid the bomb! - In this mode, you can whack everything except for the bomb. If you hit the bomb, then the game is over.

• Whack only the Custom Image! - In this mode, you can whack only the Custom Image. If you whack anything but the Custom Image then the game is over.

Objects

You can use the default objects (Animals) or upload your own images to customize the game.

You can also use effects with any or all of your objects. When this setting is enabled a celebration effect will be used with a positive score and the score color will be yellow. If the score is negative, then an exploding effect will be used and the score color will be red. If this setting is disabled then no effect will be used and the score color will be white.

Scratch Off

User scratches cards to win prizes.

Several different game rounds are available including:

• Blue 4 in a row

• Fast money

• Lucky scratch

• Cash flash

• Show me the money

• Big cash

• Win it all

• Match three of a kind

Memory Match (Leaderboard Available)

Users have a limited amount of time to guess and match the images displayed on cards.

This activation can be played with the following modes:

• Prizes

• Leaderboard

• Both

Like other activations, you can upload your own custom logo as well as the images for the cards to be displayed.

Leaderboard displays winners in terms of the time it took them to complete the game.

Racing

Users participate in a racing game to win prizes. The race is controlled by the system.

You can use custom objects for the race such as custom racers, background, fence, walls etc.

Black Jack

Black Jack is a popular and classic card game that pits player versus dealer. It is played with one or more decks of cards.

You can use custom background and card graphics to customize the game for your brand.

You can also configure things like:

Starting Balance- The amount a player is given when starting the game

Prize Target- If the player ends the game with balance more than the prize target then they will win a prize (if prizes are configured on the game)

Number of Hands- The number of hands a player can play before the game is over

Crack the Safe

In this game, players have to enter a scratch card to reveal a code which they can use to try and open the safe to win prizes. The game is played within a specified allotted time.

The code can be entered in the following three ways:

Pass code - Players can enter the code using a numeric keyboard on the safe

Wheel - Players can enter the code by scrolling a numeric wheel on the safe

Arrows - Players can enter the code by using the arrow signs on the safe

Game can be customized with your own custom logo as well as opened/closed safe images.

Roll Doubles

In this game the players have to roll a dice and if the dice show the same number on each, it is called Doubles. Goal is to roll doubles to win a prize.

You can use a custom logo as well as a custom background image for the game. You can also set how many rounds a player can play to win a prize.

Roulette

Roulette is a classic gambling game where you try to predict where on the wheel a ball will drop.

You can customize the background, and the logo that appears on the screen.

You can also configure things like:

Starting Balance- The amount a player is given when starting the game

Prize Target- If the player ends the game with balance more than the prize target then they will win a prize (if prizes are configured on the game)

Number of Rounds- The number of spins a player has on the wheel before the game is over

Bets can be placed on specific numbers, or strategic multi-bets that cover multiple options. Pay-outs vary depending on the type of bet made.

Air hockey

It's classic Air Hockey against your computer opponent in different difficulty levels. The first one to score certain number of goals wins! You can play this game on your desktop and mobile devices.

Like other Activations, you can customize pretty much every object in the game to match with your brand. This includes customizing the ice logo, background image, puck logo and color etc.

The game can be played in Timer Based Mode or not. Here is how the winner is determined:

• When “timer” option is turned off, the “Score to Win” setting means the player or computer, whoever scores the “Score to Win” first wins the game and it automatically ends.

• When “timer” option is turned on, then when the timer ends, if the player got more score, they win the game, if not, then it is a tie or loss.

The game has three different incentive modes:

1. Prize: Which means if you win, you get a prize based on probability (like all other games)

2. Leaderboard: Which means, if you win, we calculate your score - computer score, and the difference goes in leaderboard (+ve only)

3. Both: Means if you win, then you will get a prize and go to the leaderboard.

Swervy Bird

Swervy Bird is a touch-based game with very simple game mechanics and aesthetics. Its gameplay is based on a single mechanic of tapping on the screen to flap a bird avatar to keep it in the air and fly through openings structured with pipes without hitting them. Passing each pair of pipes gets you points.

Like other Activations, you can customize pretty much every object in the game to match with your brand. This includes customizing the ground image, pipe image, bird image, coin and gem images etc.

The game can be played in four different difficulty levels:

• Easy

• Normal

• Hard

• Mix

You can also use your own custom jump and crash sounds if you like. As well as the Coin/Gem collection sound.

You also have the option to define the number of gems and number of coins you would like to display between any two pipes in the game. You can set any number in between 0 and 3.

Bird Appearance
You have two options to choose from:

Fixed - This means a static bird image will be used in the game

Sequence - This means a sequence of multiple images will be used to create a flying bird animation in the game

Scores
You can set the following types of scores:

Coin Score: Score received for each coin collected

Gem Score: Score received for each gem collected

Pipe Pass Score: Score received for each time a player successfully passes a pipe

Prize Win Score: Overall score you win if you pass

Sliding Puzzle

In this game, the players have to slide the tiles to reassemble a picture, by touching the block you want to move.

Sliding Puzzle comes with a default picture but you can use any picture for the puzzle as per your needs. Recommended image dimensions are 554 pixels (width) × 554 pixels (height).

Like other Activation, you can customize pretty much every object in the game to match with your brand. This includes the main puzzle image, background image, sliding puzzle piece sound, your company logo etc.

This game can be played in Prize mode, Leaderboard mode, or both.

Game Play Modes

Following game play modes are available.

Timer Mode: In Timer Mode, you can set the length (in seconds) for how long the game should last. Once the timer is up and the puzzle is not solved, the player loses. If timer mode is off, Timer will count up until the player wins.

Time Threshold Mode: Time Threshold Mode replaces the standard mode where that gives a prize to the player once the puzzle is solved. In Time Threshold Mode, you can set the length (in seconds) for time that the player must solve the puzzle within, before they are eligible to win a prize.

Game Configuration Options

Show Hint: You can enable this option to show a thumbnail of the original image next to the puzzle to help the player.

Row/Column Pieces: Here you can set the number of squares of the puzzle. Each puzzle piece is in the shape of a square. Number should be between three (3) and five (5).

Empty Slice Row: Row number used to show where the one empty puzzle piece will be displayed. Used along with Empty Piece Column Number to place empty puzzle piece.

Empty Slice Column: Column number used to show where the one empty puzzle piece will be displayed. Used along with Empty Piece Row Number to place empty puzzle piece.

Border Size: Here you can set the size of the borderline of puzzle squares. Border Size must be between 1 and 20

Global Leaderboard Time Factor: Used with events/campaigns that use the Global Leaderboard. The Time Factor converts time to points to standardize the Global Leaderboard on points. To determine Global Leaderboard points, take the Time Factor and divide by the player’s time in the Activation/Game. For example, if the player completed the Activation/Game in 10 seconds and the Time Factor was 100, then Global Leaderboard points will be 100/10 = 10 points. Points earned depends on the Global Leaderboard configuration.

Waypoint

Waypoints are physical or virtual location assets meant to engage, educate or convert leads. These can include but not limited to: trade show booths, product displays, web pages, white papers and brochures, gamification experiences, geographical checkpoints, and more. Waypoints can be established virtually or physically with QR codes.

Waypoints can be assigned values, such as engagement points or scores that prospects, customers, employees and trainees can use toward winning prizes or incentives, such as e-gift card rewards.

An excellent use case for this activation is a Scavenger Hunt game where you can set up multiple different waypoints and award the participants certain points upon reaching each waypoint. You can use hyperlinks or customizable QR codes at any number of waypoints to introduce new information or launch game experiences that engage, educate, and capture lead data.

Similar to other activations, you can customize the game with your own logo, background image, screensaver etc.

Effects

Currently, Waypoint activation comes with the following effects:

• Sunny

• Circular 1

• Circular 2

• Fireworks

• Confetti

You have the option to provide your own custom images and/or sounds for these effects if you don’t want to use the default ones.

Point Assignment Mode

• Fixed - assigns specific fixed points

• Random - assigns the points randomly. You can set a minimum and maximum number of points. A number in between that range will be randomly chosen and awarded to the player.

Pattern

It is a fun game where you can test the memory of participants with a company branded game of Patterns. Participants memorize light-up patterns and replicate the pattern to win points. High scores can win points or prizes based on your settings.

You have the option to choose from a variety of preconfigured blinking lights.

By default, the following three modes or patterns are available:

Classic:

Space:

Neon:

You can also use your own custom images. Recommended image size for the three modes are given below. On top of that, you can use your own custom logo, border image, background image, as well as custom tones/sounds.

Classic: Recommended image dimensions are 500 pixels (width) × 500 pixels (height).

Neon: Recommended image dimensions are 500 pixels (width) × 500 pixels (height).

Space: Recommended image dimensions are 1200 pixels (width) × 1000 pixels (height).

Note: You can choose both images to be the same, one with light, one without light or one image (logo) the other image with light only. Do not use two different images as it will cause a conflict in game play.

Score Per Round: Every time a player plays the correct tones he gets this score. For example, if you set the score to be 10 then if the player played tones the first time correctly, they’ll get a score of 10. On the second correct attempt they get the score 10 + 10 = 20, and the third time they get a score of 30 and so on.

Puzzle

In this game, similar to our Sliding Puzzle game, players compete to rearrange puzzle pieces till they compose the complete picture.

Puzzle comes with a default picture but you can use any image for the puzzle as per your branding needs. Recommended image dimensions are 1024 pixels (width) × 1024 pixels (height).

Like other Activation, you can customize pretty much every object in the game to match with your brand. This includes the main puzzle image, background image, sliding puzzle piece sound, your company logo etc.

This game can be played in Prize mode, Leaderboard mode, or both.

Following game play modes are available.

Timer Mode: In Timer Mode, you can set the length (in seconds) for how long the game should last. Once the timer is up and the puzzle is not solved, the player loses. If timer mode is off, Timer will count up until the player wins.

Time Threshold Mode: Time Threshold Mode replaces the standard mode where that gives a prize to the player once the puzzle is solved. In Time Threshold Mode, you can set the length (in seconds) for time that the player must solve the puzzle within, before they are eligible to win a prize.

Other Configuration Options

Use Jigsaw Shape: This option is used to determine the shape of puzzle pieces. Enabling this setting tells the game to use jigsaw style puzzle pieces while disabling this setting will use square shape puzzle pieces.

Highlight Piece: Highlight the puzzle piece place when the user moves the piece from one place to another.

Row/Column Pieces: Here you can set the number of pieces of the puzzle. Each puzzle piece is in the shape of a square or jigsaw. This number should be between three (3) and twenty (20).

Border Size: Here you can set the size of the borderline of puzzle squares. Border Size must be between 1 and 20.

Rearrange Words

Rearrange Words is a challenging game in which players have to look at the picture and identify the word. They must rearrange the given letters to form the word. This game is not only fun to play but it also has educational applications to help enhance vocabulary and spelling skills.

Like other games, this game can be customized to match your brand by using a custom logo, background colors, image etc.

You can add as many questions as you like. Or you can also use the default ones that come in-built with the game.

For each question, you can individually set the Correct Answer Score as well as Skip Question Penalty and Bonus Score.

Timer Mode

Here you can set the time limit in which the question must be answered. Three modes are available:

Same for All Questions - set time will apply on all questions equally

Per Question - different time can be set for each question

None - no time limit is used

Hint Mode

Determines whether or not you want the player to receive hints during the game. If Per Game or Per Question is selected, you'll be able to choose the number of hints to show. For example, if Per Game is selected with 4 hints then the player gets up to 4 hints for the entire game. If Per Question is selected, then the player gets up to 4 hints per question and the number of hints resets on each question.

Enable Skipping Questions

Allows the player to skip a question if they do not know the answer.

Enable Feedback for Tile Placement

When this option is selected, the game will provide feedback to the player by showing the box that has the correct letter bigger, and the box that has the wrong letter smaller.

Prize Probability

Certain games support prizes with different chances to win. For example, in a Slot Machine game, you can add a minor prize with a 99% chance of winning, a bigger prize with a .9% chance, and a grand prize with .1%.

The system supports two probability modes: Automatic and Manual.

Automatic

In Automatic mode, the system will adjust the probability of winning a prize based on how much inventory remains. In the example below, we have 1000 pens, 100 t-shirts, and 1 water bottle left in stock. Note how the system displays the chance to win beneath the remaining stock of each prize. Prospects have a 9.08% chance of winning a t-shirt.

Now we’ll simulate three users winning t-shirts. See how the probability has changed on all three prizes since the total prizes available have gone down.

Manual

In Manual mode, the system calculates the prize’s probability based on a ratio you enter. The probability will stay the same regardless of a prize’s remaining inventory. In the example below, we’ve switched out the water bottle for a Rolex Watch. Since this prize is much more valuable, we want to make sure the chances of winning it are very low.

Even if there were only 100 pens and 1 t-shirt left, the chance of winning the Rolex is still .0001%.

In manual mode, you will see two columns, the Prize Inventory and the Probability Inventory. The Probability Inventory will set based on the numbers you enter just like Automatic mode, but it will not change as users win prizes. To adjust the chance of winning, change the ratios in this column.

Shared Prizes

If you are going to be running multiple Activations at your event, you can share prizes between the various Activations. An example of this would be if you have 100 T-Shirts to give away, but you want people to have a choice to play Guess a word, or Whack-a-Mole to have a chance to win one of those 100 T-Shirts.

To add a Shared Prize, if you have not previously added one to your prize inventory start with clicking the '+'

Then configure the prize your going to be adding, along with the quantity you have and any graphics

Once you click Save, you can then add the prize to any of your Activations as a shared prize

Once added, you can setup and configure it the same way as prizes above that are specific to the Activation

You can also view, add, or edit all of your shared prizes from the Shared Prizes tab under Events configuration page inside App Setup

Availability

If your Activation is for a limited time, you can set its availability. When an Activation is Inactive, the system can display a custom message or redirect the user to another page. You can set availability when creating the Activation or from the Activation settings.

Forever – The Activation will always be available.

Date Range – The Activation is only available on set dates.

Inherit from Event – The Activation will use the connected Event’s start and end dates.

Inactive – The Activation is disabled.

Viewing Prospect Data

From the Activations page, you can view Prospects who have interacted with the Activation.

Submissions – Prospects who submitted the capture form (not including Winners).

Prospects – All Prospects, regardless of Winner status.

Winners – All Winners.

On the individual Prospect profile page, you can also see their Activations activity on the timeline.

Drawing

Some Activations allow you to hold a prize drawing. For example, users who play for smaller prizes doing Spin the Wheel can also be entered into a drawing for a larger grand prize.

Drawing (Manual)

To have the system automatically pick a winner, use the drop-down action menu to the right of the Activation.

If you need to filter the list of prospects eligible for winning based on criteria, you can select one from here. You can also create a new filter by clicking the +. Examples of reasons you may need to filter the prospects is to ensure a prospect country or state is one your contest permits, or if the contest is only eligible to people from a particular email domain. You can read more about filters and how to use them here.

If you are doing a drawing for ‘Pick A Winner’ you will then be presented with options to select from everyone at random, a specific company, the top company with most entries, or a specific person if you did the drawing at a live event and want the system to know who won.

If an ineligible Prospect wins (an vendor or employee, for example), you can tell the system to ignore that winner or to pick another.

Drawing (Automatic)

This option allows to automatically announce winners on a provided schedule. For example, you can enable auto announce winners, from Jan 10th to Jan 20th at 5PM every 2 days and announce 3 winners in each drawing.

The schedule settings are as follows:

1. From Date

2. To Date

3. Announce Time

4. Every (No. of) days

5. “Drawing Method” (only for pick a winner game)

Leaderboards

Leaderboards are a great way to foster friendly competition.

If your Activation has a Leaderboard available, you can edit it on step three of the Activation Designer. You can display the Leaderboard on its own, or you can split the screen to include custom content. Use the icons in the lower-right corner to change the screen.

Use the menu on the right to style and adjust the Leaderboard’s sections.

Other Leaderboard Settings

Prefix and Postfix - Allows the ability to add and display special characters along with the score on the leaderboard. For example, $500, 300% etc.

When the score is displayed on the published leaderboard, each player’s score will be in this format:

{Prefix}{Score}{Postfix}

Maximum no. of characters for each of the Prefix and Postfix settings are 5.

Only display Known Prospects - When this option is selected then only those Prospects will appear on the Leaderboard who have an email address in the system. This also applies when announcing winners i.e. if this setting is turned on, then only known prospects will be considered.

Highlight Leaders - You can choose to highlight top 3 winners in Red color and you can also control the Opacity of the color as per your liking:

Player Highlight - You can also use the “Player Highlight” option to highlight the current player when they visit the leaderboard. This makes it easier for the players to find themselves on the leaderboard especially if there are multiple players on the leaderboard.

Launching Leaderboards

To display a Leaderboard for compatible Activations, use the drop-down action menu to select Launch Leaderboard.

Exporting Leaders

You can send a list of Leaders to Users or Teams when winners to a drawing are announced or on a set schedule. With the schedule option, the system can automatically send Leaders on specifics days/times for the duration of your event.

Global Leaderboards

Global Leaderboards track points across multiple Events and Activations. By tracking a player’s total points, you can create a larger gaming experience. For example, an event may have several Activations at different booths, and attendees can earn more points the more games they play. At the end of the event the attendee with the highest total points could win a prize.

To create and manage leaderboards, navigate to Events > Leaderboards.

From this screen, you can create, edit, clone, or delete Leaderboards. To create a new Global Leaderboard,

• Click the green New button.

• Give the Leaderboard a Name and Description.

• Select a Leaderboard Mode (see below).

• Connect the Leaderboard to the appropriate Activations and/or Events.

Global Scores

Global Leaderboards add the points from connected Events/Activations to create a Global Score. The Leaderboard uses the Global Score to rank the players.

Different types of Activations will calculate scores differently. You can control how each asset adds its score to the Global Score.

For points-based games like Whack-A-Mole, you can either have the player’s points added directly to the Global Score, or you can use a multiplier. For example, if you add a Point Factor of 2 and the player earns 10 points, 20 points will be added to the Global Score.

To add a multiplier, adjust the Global Leaderboard Point Factor.

For prize-based games like Spin to Win or Slots, you can add points to each of the prizes. For example, a Prospect who wins a $5 gift card may win 500 points to the Global Score, while a Prospect who wins a vacation package may also win 10,000 points.

To add points to prizes, turn on the toggle to use prize points toward Global Leaderboard. A new box for points will appear next to each of the prizes.

For time-based games like Memory Match, you can add a Time Factor to convert the player’s time into points for the Global Score. The system will divide the time factor by the number of seconds in the player’s attempt. For example, if the Time Factor is 100 and the player earns a time of 10 seconds, the system will award 10 points (100TF / 10s = 10 points).

Leaderboard Modes

Global Leaderboards have several different modes available. Based on the mode, the Leaderboard will calculate the players' points differently.

• Highest Points – only the gameplay with the highest points for each Event/Activation counts toward the Global Score.

• Initial Points – only the first gameplay for each Event/Activation counts toward the Global Score.

• All Points – all gameplays for each Event/Activation count toward the Global Score.

Leaderboard Status (Active & Inactive)

On the Leaderboards page, there is an “Active” column with a switch/toggle for each leaderboard, that can be used to activate or deactivate a leaderboard.

When a leaderboard is Active (on), it means it will function as normal.

When a leaderboard is Inactive (off), we will still process and log the submissions as normal but the leaderboard level submissions/scores will be marked as Archived, so they do not show in the leaderboard.

This way, even if you have the Leaderboard not active and you want to consider submissions that come in while it is not active, you can un-archive these submissions and they will then start showing in the leaderboard.

Send Leaderboard Results

You can send results of your leaderboard in a report format via email to selected users or teams. This option is available for every activation (that allows leaderboard) and at the leaderboards page for every leaderboard:

When clicked, it opens a popup that have the settings below:

1. The first setting at the popup is “Send when” where you can tell system to send alert when:

   1. Winners are manually announced

   2. Winners are automatically announced

   3. On the following schedule - when checked, it allows the user to select the schedule info as:

      1. From date

      2. To date

      3. Schedule Days - drop down for the user to pick the days of the week.

      4. Announcement time (time picker, on the hour edges)

      5. Filter to select prospect criteria or click + icon for to create a new criteria on the fly.

2. Include Prospects : This is where you can specify how many Prospects you’d like to include in the report.(default is 10)

3. Send to:

   1. Teams: allows you to select one or more teams

   2. Users: allows you to select one or more users

Leaderboard Fulfillment Actions

You can trigger Fulfillment Actions when a Prospect reaches a certain score on a Global Leaderboard. To trigger a Fulfillment Action,

• Select your score threshold.

• Click the Save icon.

• After saving, click the Gear icon.

• Select your Fulfillment Actions.

• Click Save.

Web-based Activations

All Activations run in the mobile lead capture app as well as in a browser on any computer. This enables you to launch games in two ways:

1: With integrated lead capture before or after the game

This option collects game play data and lead capture form data.

2: Without Lead Capture

This option launches the game in open play mode while tracking game play data without lead capture.

You can copy and use these link to distribute your Activation.

Web-based Activations also have their own special options to allow you to specify what happens after the Activation is complete. This can be restarting the Activation, displaying a message, or redirecting to another page.

Selecting Start over means that once the Activation is ended, it will restart. Either showing the submission form, or the Activation depending on if your lead capture is before or after the Activation.

Selecting Thank you message lets you configure a message that will get displayed as a basic webpage after the Activation completes. This is useful to provide instructions, if there’s a follow up to the Activation.

Redirect to a Link lets you specify either a full URL, such as your homepage, or one of your configured Landing pages. The redirection will happen as soon as they click to complete the Activation.

Previewing Activations

You can preview your Activations in your browser for testing purposes. To preview the Activation, use the drop-down action menu to the right of the appropriate Activation. As a safety measure, you must be logged in to view activation previews. Preview links not generated inside the "launch" menu will direct users who are not logged in to a login screen.

Fulfillment Actions

Use Fulfillment Actions to automatically trigger actions such as sending an Email to the Prospect or an Alert to the Prospect Owner.

• Actions (Game Over) – triggered when the Prospect completes the game.

• Actions (Prize Won) – triggered when a Prospect wins a prize.

• Actions (Prize Not Won) – triggered when a Prospect does not win a prize.

• Actions (Drawing) – triggered when drawing winners annoucned.

Assets

Download Assets

Download game assets (graphics) from https://drive.google.com/drive/folders/1_f0hPjspsv0bRNgjhUKZRvrLSuKiUBY7?usp=sharing .

Asset Dimensions

Use https://docs.google.com/spreadsheets/d/194wr0vtv-j83uS76d9QbkP4XNDQzw3OVLdUDHe39VxM/edit?usp=sharing to review dimensions for activation assets.