Activations

Overview

Activations are an engaging way to attract attendees to your exhibit. Attendees get to play fun, competitive games and win prizes, while you get their contact data.

Creating Activations

To Create a new Activation:

  • Navigate to Events > Activations.

  • Click New.

  • Fill out the New Activation form.

  • Select the appropriate event form.

  • Select the Activation Type.

  • Click Continue.

The Activation Designer

In the Activation Designer, you will customize the Activation’s setup, lead capture form, and leaderboard (if applicable).

Setup

In the setup menu, you will adjust the Activation’s look and feel as well as customize the game.

The settings on the left are common across all Activations. You can set the capture form to appear before or after the Activation, adjust the coloring, and customize images.

The Settings on the right are specific to the Activation Type selected. See Activation Types below for specific information.

Game Over Actions

The Game Over Action is how the system will behave when a Prospect has completed the game.

  • Start Over – restart the game.

  • Thank you message – display a custom message to the Prospect.

  • Redirect – redirect to a web page (for example, a Thank You landing page).

  • Display leaderboard – display the leaderboard (if applicable). Players can be redirected to either the Activation Leaderboard or to any Global Leaderboard that the Activation is shared with.

Guidelines

Use Guidelines to make sure your Prospects have the best gameplay experience. Guidelines are messages that we can display to Prospects before the game starts. The Guideline may advise Prospects to rotate their device, provide special instructions, or delivery any other type of message.

To add Guidelines, select one from the Select Guideline drop-down menu or click Create. You can add multiple Guidelines to a single Activation to account for multiple device types. For example, phone users in portrait mode may see one message, and desktop users may see a different message.

Under the View options, select which device type and orientation which should trigger the Guideline. For example, you might send a message to phone and tablet users in portrait mode. The message may recommend users rotate their device to landscape before moving on for the best experience.

We recommend adding a Guideline for phone users to rotate their device to landscape mode. While our games work in portrait mode, some users may find the games too small to easily interact with. Feel free to use the sample text and image below.

Sample text and image:

“For the best gameplay experience, please rotate your device before continuing.”

Recommended settings:

With these settings, users with a mobile device or tablet in portrait mode will see the Guideline. If the user is already in landscape mode, or if they are on a desktop/laptop device, they will not see the message.

You can always preview your added guidelines by clicking on the eye icon here:

 

Managing Guidelines

To manage existing Guidelines, open the Guideline editor and click the Manage button.

On this page, you can activate/deactivate, activate, or deactivate any Activation.

Lead Capture

Change the look and feel of the lead capture form. You can have either the form alone, or you can add custom content on half of the screen with our HTML visual editor (click to add content). You can also open the Event form builder to edit the lead capture form directly from here. To change the format, use the icons in the lower-right corner.

If you use the HTML editor, the content will appear on the capture form exactly as it appears on your screen. You can also edit the HTML directly.

Click the Settings tab to adjust the padding around your content. You can also select a background image. In the example below, we’ve lowered our logo by increasing the top padding and added a background image.

Borders

Select games allow adding a border, like a picture frame, around the game. Here’s an overview of how to set up your border: http://youtu.be/WWDfCwvlgZs?hd=1

The border is overlaid on top of the existing game, not outside of the game. Layering from bottom to top is as follows:

  1. Background

  2. Border

  3. Rest of game (logo, scores, etc.)

Below is an example of a 9-sliced sprite (collection of images put into a single image), split into nine sections. Each section is labelled with a letter from A to I. The following points describe what happens when you change the dimensions of the image:

  • The four corners (A, C, G and I) do not change in size.

  • The B and H sections stretch or tile horizontally.

  • The D and F sections stretch or tile vertically.

  • The E section stretches or tiles both horizontally and vertically.

Border Slices setting defines the number of pixels to use when slicing your Sprite:

  • First number: Top section slice

  • Second number: Right section slice

  • Third number: Bottom section slice

  • Fourth number: Left section slice

Border Example #1

Here’s how the border would look:

Border Example #2

Here’s how the border would look:

Activation Types

Guess How Many (Leaderboard Available)

Users have a limited amount of time to guess how many objects are on the screen.

You can set the number of questions per game, what objects are used, and add up to two custom object images.

Guess the Word (Leaderboard Available)

Users get a small hint and have to guess the word without getting too many letters wrong.

You can set the number of wrong letters a player is allowed. You can also customize the words and hints, so this game is perfect for industry-specific events.

Pick a Winner

Users add their virtual business card to a bowl for a chance to win a prize.

You can customize the collector as well as the look and feel of the cards. See below for how to pick the winner.

Slot Machine

Classic Vegas-style slots. Match three to win prizes and more.

You can change all of the prizes, the number of bonus spins a prize gets, the quantity of the prizes, and how frequently a prize will appear.

This game can be played in the following three modes:

Instant Winner: This is the regular mode where players can spin to win a prize instantly.

Tournament: This mode gives players a set amount of time to spin as many times as they can. Total points are published to the leaderboard once time expires.

Rounds: In this mode, players get a set number of spins. Points for each spin are totaled and the score is published to the leaderboard once all spins are done.

Spin to Win

Users spin a wheel of prizes.

You can set how many prizes, the quantity of each prize, and the likelihood of getting certain prizes.

Three Cards

Classic three-card monte. Users pick a card and follow it as the cards are mixed. If they pick the right card they win.

You can use classic cards, custom cards, or a mix of both.

Three Cups

Users follow a ball under a cup. If they pick the right cup, they win.

You can add your logo to the cups and ball.

Trivia (Leaderboard Available)

Users answer a series of trivia questions.

You can set the questions and answers. There are also four game modes to chose from:

  • Basic - users answer all questions and are graded on correct/incorrect.

  • Countdown - users have a limited amount of time to answer each question.

  • Countdown with strikes - in addition to the timer, users lose after getting a set number wrong.

  • Drill - user has a set number of minutes to answer as many questions correctly as possible.

In the Countdown mode, you can also choose between three available Countdown Methods:

If you select Both then a timer as well as a bar would appear for each question, as shown below:

 

Scores:

The scoring model is based on the selected game mode.

Basic:

Score -> 10

Bonus -> 100

Questions -> 10

For every correct answer, we will add 10 (Score) and if all answers are correct, we will add 100 (Bonus).

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

Correct Answers = 10 * 10 (Score) = 100

+ Bonus = 100

Total Score = 200

Countdown:

Scores -> 10, 20, 30, 50

Bonus -> 0

Time -> 10

Questions -> 10

For every correct answer, we will add one of Scores (10, 20, 30, 50) depending on how quickly the answer was provided.

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

5 Quick answer            5 * 50 (Score) = 250

3 Slow answer              3 * 30 (Score) = 90

2 At the last moment   2 * 10 (Score) = 20

Total score:                   360 + 0 (Bonus) = 360

Countdown with strikes:

Score -> 10

Bonus -> 0

Time -> 10

Questions -> 10

Strikes -> 3

For every correct answer, we will add 10 (Score) and if all answers are correct, we will add 100 (Bonus).

For example: If there are 10 Questions and 10 correct Answers then score would be calculated as:

Correct Answers = 10 * 10 (Score) = 100

+ Bonus = 100

Total Score = 200

Drill:

Score -> 10

Bonus (if all answers are correct) -> 0

Right -> 100

Minutes -> 2

For every correct answer, we will add 10 (Score) and will add bonus for quality of game (right answers/all answers). And if all answers are correct, we will add extra 100 (Bonus).

Example #1: If there are 10 Questions and 10 Right Answers then score would be calculated as:

Score + Right + Bonus = 10 * 10 (Score) + (10/10) * 100 + 100 (Bonus)

Total score    = 300

Example #2: 6 Questions and 3 Right Answers then score=

1 2 3 4 Score 3 * 10(Score for right answers) = 30 Right (right answers/all answers) + (3 / 6) * 100 = 50 + 0(Bonus) = 80

 

Whack-a-Mole (Leaderboard Available)

User hits as many of the right animal/logo as possible in the allotted time.

You can set the timer and select the animal or upload your own logo.

This activation can be played in following two modes:

  • Avoid the bomb! - In this mode, you can whack everything except for the bomb. If you hit the bomb, then the game is over.

  • Whack only the Custom Image! - In this mode, you can whack only the Custom Image. If you whack anything but the Custom Image then the game is over.

Objects

You can use the default objects (Animals) or upload your own images to customize the game.

You can also use effects with any or all of your objects. When this setting is enabled a celebration effect will be used with a positive score and the score color will be yellow. If the score is negative, then an exploding effect will be used and the score color will be red. If this setting is disabled then no effect will be used and the score color will be white.

Scratch Off

User scratches cards to win prizes.

Several different game rounds are available including:

  • Blue 4 in a row

  • Fast money

  • Lucky scratch

  • Cash flash

  • Show me the money

  • Big cash

  • Win it all

  • Match three of a kind

Memory Match (Leaderboard Available)

Users have a limited amount of time to guess and match the images displayed on cards.

This activation can be played with the following modes:

  • Prizes

  • Leaderboard

  • Both

Like other activations, you can upload your own custom logo as well as the images for the cards to be displayed.

Leaderboard displays winners in terms of the time it took them to complete the game.

Racing

Users participate in a racing game to win prizes. The race is controlled by the system.

You can use custom objects for the race such as custom racers, background, fence, walls etc.

Black Jack

Black Jack is a popular and classic card game that pits player versus dealer. It is played with one or more decks of cards.

You can use custom background and card graphics to customize the game for your brand.

You can also configure things like:

Starting Balance- The amount a player is given when starting the game

Prize Target- If the player ends the game with balance more than the prize target then they will win a prize (if prizes are configured on the game)

Number of Hands- The number of hands a player can play before the game is over

 

Crack the Safe

In this game, players have to enter a scratch card to reveal a code which they can use to try and open the safe to win prizes. The game is played within a specified allotted time.

The code can be entered in the following three ways:

Pass code - Players can enter the code using a numeric keyboard on the safe

Wheel - Players can enter the code by scrolling a numeric wheel on the safe

Arrows - Players can enter the code by using the arrow signs on the safe

Game can be customized with your own custom logo as well as opened/closed safe images.

Roll Doubles

In this game the players have to roll a dice and if the dice show the same number on each, it is called Doubles. Goal is to roll doubles to win a prize.

You can use a custom logo as well as a custom background image for the game. You can also set how many rounds a player can play to win a prize.

Roulette

Roulette is a classic gambling game where you try to predict where on the wheel a ball will drop.

You can customize the background, and the logo that appears on the screen.

You can also configure things like:

Starting Balance- The amount a player is given when starting the game

Prize Target- If the player ends the game with balance more than the prize target then they will win a prize (if prizes are configured on the game)

Number of Rounds- The number of spins a player has on the wheel before the game is over

Bets can be placed on specific numbers, or strategic multi-bets that cover multiple options. Pay-outs vary depending on the type of bet made.

Bet Common Name

Winning Spaces

Payout

Odds of Winning

Bet Common Name

Winning Spaces

Payout

Odds of Winning

Straight Up

Any single number including 0

35 to 1

36 to 1

Split

Any two adjoining numbers, vertical or horizontal

17 to 1

17.5 to 1

Basket

0, 1, 2 or 0, 2, 3

11 to 1

11.33 to 1

Street

Any 3 numbers horizontal (1, 2, 3 or 4, 5, 6 etc.)

11 to 1

11.33 to 1

Corner

Any four adjoining numbers in a block (eg 17, 18, 20, 21)

8 to 1

8.25 to 1

Six Line

Any six numbers from two rows (eg 28, 29, 30, 31, 32, 33)

5 to 1

5.167 to 1

1st Column

1,4,5,10,13,16,19,22,25,28,31,34

2 to 1

2.083 to 1

2nd Column

2,5,8,11,14,17,20,23,26,29,32,35

2 to 1

2.083 to 1

3rd Column

3,6,9,12,15,18,21,24,27, 30,33,36

2 to 1

2.083 to 1

1st Dozen

1 through 12

2 to 1

2.083 to 1

2nd Dozen

13 through 24

2 to 1

2.083 to 1

3rd Dozen

25 through 36

2 to 1

2.083 to 1

Odd

1,3,5, …. 35

1 to 1

1.056 to 1

Even

2,4,6 …. 36

1 to 1

1.056 to 1

Red

All red colored numbers

1 to 1

1.056 to 1

Black

All black colored numbers

1 to 1

1.056 to 1

1 to 18

1,2,3 …. 18

1 to 1

1.056 to 1

19 to 36

19,20,21 …. 36

1 to 1

1.056 to 1

 

Air hockey

It's classic Air Hockey against your computer opponent in different difficulty levels. The first one to score certain number of goals wins! You can play this game on your desktop and mobile devices.

Like other Activations, you can customize pretty much every object in the game to match with your brand. This includes customizing the ice logo, background image, puck logo and color etc.

 

The game can be played in Timer Based Mode or Standard Mode:

Standard Mode

This mode ends the game once a player scores the defined number of goals (Goals to Win setting).

Timer Mode

Timer Mode replaces the standard mode. In Timer Mode, you can set the length (in seconds) for how long the game should last. Once the timer is up, the player who wins is the one with the highest score.

The game has three different incentive modes:

  1. Prize: Which means if you win, you get a prize based on probability (like all other games)

  2. Leaderboard: Which means, if you win, we calculate your score - computer score, and the difference goes in leaderboard (+ve only)

  3. Both: Means if you win, then you will get a prize and go to the leaderboard.

Computer Defense Speed

This setting determines how fast the computer defends when the player is on offense. You can change this value to adjust difficulty. The lower value you use, the easier the game becomes.

Computer Attack Speed

This setting determines how fast the computer attacks the puck when the computer is on offense. You can change this value to adjust difficulty. The lower value you use, the easier the game becomes.

Goals To Win

This is where you can set the number of goals a player needs to score before the game ends.

Swervy Bird

Swervy Bird is a touch-based game with very simple game mechanics and aesthetics. Its gameplay is based on a single mechanic of tapping on the screen to flap a bird avatar to keep it in the air and fly through openings structured with pipes without hitting them. Passing each pair of pipes gets you points.

Like other Activations, you can customize pretty much every object in the game to match with your brand. This includes customizing the ground image, pipe image, bird image, coin and gem images etc.

The game can be played in four different difficulty levels:

  • Easy

  • Normal

  • Hard

  • Mix

 

You can also use your own custom jump and crash sounds if you like. As well as the Coin/Gem collection sound.

You also have the option to define the number of gems and number of coins you would like to display between any two pipes in the game. You can set any number in between 0 and 3.

Bird Appearance
You have two options to choose from:

Fixed - This means a static bird image will be used in the game

Sequence - This means a sequence of multiple images will be used to create a flying bird animation in the game

Scores
You can set the following types of scores:

Coin Score: Score received for each coin collected

Gem Score: Score received for each gem collected

Pipe Pass Score: Score received for each time a player successfully passes a pipe

Prize Win Score: Overall score you win if you pass

 

Sliding Puzzle

In this game, the players have to slide the tiles to reassemble a picture, by touching the block you want to move.

Sliding Puzzle comes with a default picture but you can use any picture for the puzzle as per your needs. Recommended image dimensions are 554 pixels (width) × 554 pixels (height).

Like other Activation, you can customize pretty much every object in the game to match with your brand. This includes the main puzzle image, background image, sliding puzzle piece sound, your company logo etc.

This game can be played in Prize mode, Leaderboard mode, or both.

 

Game Play Modes

Following game play modes are available.

Timer Mode: In Timer Mode, you can set the length (in seconds) for how long the game should last. Once the timer is up and the puzzle is not solved, the player loses. If timer mode is off, Timer will count up until the player wins.

Time Threshold Mode: Time Threshold Mode replaces the standard mode where that gives a prize to the player once the puzzle is solved. In Time Threshold Mode, you can set the length (in seconds) for time that the player must solve the puzzle within, before they are eligible to win a prize.

Game Configuration Options

Show Hint: You can enable this option to show a thumbnail of the original image next to the puzzle to help the player.

Row/Column Pieces: Here you can set the number of squares of the puzzle. Each puzzle piece is in the shape of a square. Number should be between three (3) and five (5).

Empty Slice Row: Row number used to show where the one empty puzzle piece will be displayed. Used along with Empty Piece Column Number to place empty puzzle piece.

Empty Slice Column: Column number used to show where the one empty puzzle piece will be displayed. Used along with Empty Piece Row Number to place empty puzzle piece.

Border Size: Here you can set the size of the borderline of puzzle squares. Border Size must be between 1 and 20

Global Leaderboard Time Factor: Used with events/campaigns that use the Global Leaderboard. The Time Factor converts time to points to standardize the Global Leaderboard on points. To determine Global Leaderboard points, take the Time Factor and divide by the player’s time in the Activation/Game. For example, if the player completed the Activation/Game in 10 seconds and the Time Factor was 100, then Global Leaderboard points will be 100/10 = 10 points. Points earned depends on the Global Leaderboard configuration.

Waypoint

Waypoints are physical or virtual location assets meant to engage, educate or convert leads. These can include but not limited to: trade show booths, product displays, web pages, white papers and brochures, gamification experiences, geographical checkpoints, and more. Waypoints can be established virtually or physically with QR codes.

Waypoints can be assigned values, such as engagement points or scores that prospects, customers, employees and trainees can use toward winning prizes or incentives, such as e-gift card rewards.

An excellent use case for this activation is a Scavenger Hunt game where you can set up multiple different waypoints and award the participants certain points upon reaching each waypoint. You can use hyperlinks or customizable QR codes at any number of waypoints to introduce new information or launch game experiences that engage, educate, and capture lead data.

Similar to other activations, you can customize the game with your own logo, background image, screensaver etc.

 

Mode

The following two modes are available:

  • Effect - Shows the Waypoint with the desired effect and/or score.

  • Inconspicuous Redirect - Skips the effect and/or score screen of the Waypoint and redirects according to your settings.

Effects

Currently, Waypoint activation comes with the following effects:

  • Sunny

  • Circular 1

  • Circular 2

  • Fireworks

  • Confetti

You have the option to provide your own custom images and/or sounds for these effects if you don’t want to use the default ones.

Point Assignment Mode

  • Fixed - assigns specific fixed points

  • Random - assigns the points randomly. You can set a minimum and maximum number of points. A number in between that range will be randomly chosen and awarded to the player.

 

Pattern

It is a fun game where you can test the memory of participants with a company branded game of Patterns. Participants memorize light-up patterns and replicate the pattern to win points. High scores can win points or prizes based on your settings.

You have the option to choose from a variety of preconfigured blinking lights.

By default, the following three modes or patterns are available:

Classic:

 

Space:

 

Neon:

 

You can also use your own custom images. Recommended image size for the three modes are given below. On top of that, you can use your own custom logo, border image, background image, as well as custom tones/sounds.

Classic: Recommended image dimensions are 500 pixels (width) × 500 pixels (height).

Neon: Recommended image dimensions are 500 pixels (width) × 500 pixels (height).

Space: Recommended image dimensions are 1200 pixels (width) × 1000 pixels (height).

Note: You can choose both images to be the same, one with light, one without light or one image (logo) the other image with light only. Do not use two different images as it will cause a conflict in game play.

Score Per Round: Every time a player plays the correct tones he gets this score. For example, if you set the score to be 10 then if the player played tones the first time correctly, they’ll get a score of 10. On the second correct attempt they get the score 10 + 10 = 20, and the third time they get a score of 30 and so on.

 

Puzzle

In this game, similar to our Sliding Puzzle game, players compete to rearrange puzzle pieces till they compose the complete picture.

Puzzle comes with a default picture but you can use any image for the puzzle as per your branding needs. Recommended image dimensions are 1024 pixels (width) × 1024 pixels (height).

 

 

Like other Activation, you can customize pretty much every object in the game to match with your brand. This includes the main puzzle image, background image, sliding puzzle piece sound, your company logo etc.

This game can be played in Prize mode, Leaderboard mode, or both.

Following game play modes are available.

Timer Mode: In Timer Mode, you can set the length (in seconds) for how long the game should last. Once the timer is up and the puzzle is not solved, the player loses. If timer mode is off, Timer will count up until the player wins.

Time Threshold Mode: Time Threshold Mode replaces the standard mode where that gives a prize to the player once the puzzle is solved. In Time Threshold Mode, you can set the length (in seconds) for time that the player must solve the puzzle within, before they are eligible to win a prize.

Other Configuration Options

Use Jigsaw Shape: This option is used to determine the shape of puzzle pieces. Enabling this setting tells the game to use jigsaw style puzzle pieces while disabling this setting will use square shape puzzle pieces.

Highlight Piece: Highlight the puzzle piece place when the user moves the piece from one place to another.

Row/Column Pieces: Here you can set the number of pieces of the puzzle. Each puzzle piece is in the shape of a square or jigsaw. This number should be between three (3) and twenty (20).

Border Size: Here you can set the size of the borderline of puzzle squares. Border Size must be between 1 and 20.

Rearrange Words

 

Rearrange Words is a challenging game in which players have to look at the picture and identify the word. They must rearrange the given letters to form the word. This game is not only fun to play but it also has educational applications to help enhance vocabulary and spelling skills.

Like other games, this game can be customized to match your brand by using a custom logo, background colors, image etc.

You can add as many questions as you like. Or you can also use the default ones that come in-built with the game.

For each question, you can individually set the Correct Answer Score as well as Skip Question Penalty and Bonus Score.

 

Timer Mode

Here you can set the time limit in which the question must be answered. Three modes are available:

Same for All Questions - set time will apply on all questions equally

Per Question - different time can be set for each question

None - no time limit is used

Hint Mode

Determines whether or not you want the player to receive hints during the game. If Per Game or Per Question is selected, you'll be able to choose the number of hints to show. For example, if Per Game is selected with 4 hints then the player gets up to 4 hints for the entire game. If Per Question is selected, then the player gets up to 4 hints per question and the number of hints resets on each question.

Enable Skipping Questions

Allows the player to skip a question if they do not know the answer.

Enable Feedback for Tile Placement

When this option is selected, the game will provide feedback to the player by showing the box that has the correct letter bigger, and the box that has the wrong letter smaller.

 

Swipe

Swipe allows you to build your own deck of Swipe cards with custom images and text, then add company or sponsor logos, questions, background and game elements to complete the build.

You can use it to portray brand messages, collect affinity information, and gather survey answers easily with your own customized game of Swipe.

Like other activations, you can customize the game with your own brand logo, background image as well as custom Answer Color and Points Color.

 

This activation can be played with the following modes:

  • Prizes

  • Leaderboard

  • Both

For every individual question, you can set the following:

Left Side Images

Right Side Images

Bottom Images

Note: Recommended image dimensions are 225 pixels (width) × 226 pixels (height). it's best to use the same image, one with a lighting effect and one without. Do not use two different images as it will cause a conflict with game play.

 

Left Side Answer

Left Side Points - Points gained when the player chooses the left side answer/option. It could be 0, positive or negative.

 

Right Side Answer

Right Side Points - Points gained when the player chooses the right side answer/option. It could be 0, positive or negative.

 

Bottom Answer

Bottom Points - Points gained when the player chooses the bottom answer/option. It could be 0, positive or negative.

You can also choose a custom Text Color and Card Background Color.

Show Total Points - Show total points earned on the top right side of the screen. Enabling this mode also shows points gained (in green) and points lost (in red) that get added to the total.

 

Catch

In this game, the player has to move a basket to collect falling off objects in order to win points.

This game can be played in both Prize and Leaderboard modes.

Like other activations, you can customize the game with your own brand logo, background image as well as custom Items, Top Image, Ground Image and Catcher Image.

Recommended image dimensions are 1000 pixels (width) × 430 pixels (height).

 

Items are the objects that fall from the sky. The player will need to either catch or avoid the items.

For each item, the following options are available:

  • Points: Points received for catching this item. Points can be positive, negative, or zero.

  • Effect: When this setting is enabled a celebration effect will be used if the Damage setting is unchecked. If Damage is checked, then the selected Damage Effect will be used instead. If this setting is disabled then no effect will be used.

  • Damage: When this setting is enabled, collecting this item will end the game if the game is in normal mode.

  • Speed: Speed in which the item falls from the sky.

Modes

Normal: In normal mode the game is not bound by time. When using Normal mode make sure to tick the Damage box for at least one Item (e.g. bomb). This ensures the game will end at some point and not continue forever.

Timer: In timer mode, players play until the specified time ends.

Catch Speed

Speed in which the object catching the Items moves from left to right. Faster speeds will increase the difficulty level.

Damage Effect

This effect will appear if you enable the Effect and Damage feature on an Item. The Damage Effect works in both normal and timer modes.

 

Photo Booth

With Photo Booth activation, you can create fun and memorable experiences that can be shared instantly, complete with branding. You can share your photos with friends immediately after the session with the Photo Booth Gallery, or by instant download.

Like other activations, you can customize everything from backgrounds and branding to frame styles, text bubbles and messaging. Photo booth launches anywhere, making it easy to participate at virtual or live events of all types.

 

Here is how it works:

  • Launch the activation

  • Select a template to use

  • Either upload the image from your device storage or use the device camera to capture a quick selfie

  • Tightly crop your face and hit Apply

  • And that’s all!

Experience

Photo Booth offers two different modes/experiences:

  • All in One - Opens the device's camera when the photo booth starts. This mode is great for full size photos. There are two different Photo Fit options available in this mode. These options will help you adjust your photo booth within your template cutout depending on your setup and camera.

    1. Contain - Contain preserves image quality; however, higher resolution cameras may create an empty margin at the top and bottom of your photo. This depends on the device and template you’re using.
    2. Fit - Fit will stretch your photo, if needed, to fit within the template cutout. Fit will never show any margins in your photo, but image resolution might be lower.

  • Capture then Adjust - Takes the user through a sequence of steps to create their photo. This mode is ideal for face swap photos as it makes it easier to take a picture then position the user's head inside the cutout. In this experience users can also upload their own photos instead of using the device's camera.

Sharing Photos via Email

Photo Booth allows the option to share photos via email once they have been captured. There are two options:

  • Share via Email (Automatic) - This option will send an automatic email from the system to the provided recipients.

  • Share via Email (Using Device’s Email Client) - Uses the device’s default email client to send the email message. In this case, the From: address will be the email clients From: address, not a generic system email address.

Everything is customizable so you can set your own Email Subject, Email Message as well as Email Button Text etc.

Sharing Photos via Social

You can also share your photos on social media platforms. There are two options available:

  • Share via Social (User's Account) - Allows the user to share a photo via their social media account. You can post photos to your Facebook or Twitter account using this option.

  • Share via Social (Our Account) - Allows sharing via social media to any social media platforms connected to your Lead Liaison account. With this option, you can post to Facebook, Twitter or LinkedIn.

    For this option to work you must have your Social Accounts connected with Lead Liaison. You may learn more about this in our documentation here.

With Share via Social (Our Account) option, you have two further choices:

  • Manual - This option will display a button and confirmation message to the user to share the photo with your connected social accounts.

  • Automatic - When this option is turned on, system will automatically posts the picture to your connected accounts selected under the Social Accounts section.

 

 

Templates

Photo Booth comes with a wide range of prebuilt templates (or frames) that you can use to take photos. For a customized template, contact your account representative for more information.

 

Custom Templates

You can use your own custom templates (or frames) if you like. The following parameters are required for any uploaded custom image:

  • X Coordinate
    This is the X coordinate of the template (pixels to the right of the bottom left of the template image) where the center of the inserted photo will be positioned.

  • Y Coordinate
    This is the Y coordinate the template (pixels up from the bottom left of the template image) where the center of the inserted photo will be positioned.

  • Photo Container Width
    The width of the container where the captured photo will be inserted into the template. For example, a camera could take a 1024 x 768 photo. If the Photo Container was 500 x 200, then the entire 1024 x 768 photo would get scaled down and inserted into the 500 x 200 container that gets added into the template.

  • Photo Container Height
    The height of the container where the captured photo will be inserted into the template. For example, a camera could take a 1024 x 768 photo. If the Photo Container was 500 x 200, then the entire 1024 x 768 photo would get scaled down and inserted into the 500 x 200 container that gets added into the template.

  • Inserted Photo Rotation
    Degrees to rotate the photo when added to the template. For example, if your template has a cutout of a head and the head is slightly tilted, you might add 20 (for a 20 degree tilt) as the Inserted Photo Rotation. Values can range from 0 to 360 (degrees).

Check out this quick video tutorial on setting up Custom Template coordinates: https://youtu.be/JtOywmcl7Gg

 

Stickers

Stickers are the layer objects that you can put on top of your image. You can either use the default stickers that comes with Photo Booth or you can use your own custom stickers that you can upload to the system. We recommend using transparent .pngs for the best experience.

Default Image

You can set a custom default image or you can use the prebuilt default image. Recommended image dimensions are 643 pixels (width) × 857 pixels (height).

Camera Options

Show Switch Camera Button - You can use this option to allow users on mobile devices to switch from front to back camera and vice versa.

Edit Options

The following edit options are available:

  • Allow Screen Crop - Turns on controls to crop the image after the photo is taken.

  • Show Resize button - Displays a Resize button which allows the user to edit the image by resizing and rotating the image.

  • Allow Image Editing - Displays handles around the camera image to resize and rotate it within your template.

Gallery Styling

Gallery page can also be customized to match your brand needs. You can use the following options:

  • Gallery Background Image - Image shown in the background of the gallery.

  • Gallery Background Color - Background color of the photo gallery.

  • Gallery Top Content - Custom HTML content shown at the top of the photo gallery.

  • Gallery Bottom Content - Custom HTML content shown at the bottom of the photo gallery.

Launching Gallery

The following options are available for launching the Gallery:

 

  • View - Gallery can be viewed in Photo Wall or Slider mode. In Photo Wall, all the photos are displayed on a wall whereas in Slider mode, the photos are presented in a slider (or ligthbox) for easy viewing.

    The slider can be configured in either horizontal or vertical position. You can also control the number of images as well as use the auto play option to automatically play the photos slider.

  • Auto Refresh Photos - When enabled, the gallery page is refreshed automatically after a certain time to load newly uploaded images.

  • Auto Scroll Up/Down - When enabled, the gallery page automatically scrolls up and down to display all of the images.

  • Scroll Speed - Controls the speed of the auto scrolling feature.

Removing Images from Gallery

You have the option to remove/hide any any bad images or potentially inappropriate images from the gallery. On the activation submissions page, there is a switch below the image that allows the user to show/hide the image (shown by default).

 

Photo Booth only works on the iOS version of the Captello mobile app. For Android or other devices, launch the Activation in web view.

Slice

Slice is a game similar to Fruit Ninja, where players earn points & prizes by slicing fruits and other objects.

This game can be played in both Prize and Leaderboard modes.

Like other activations, you can customize the game with your own brand logo, background image as well as custom Items, cursor and sounds etc.

 

Items are objects that are thrown from side or upwards. The player will need to either slice or avoid the items. Items are displayed at the start of the game along with their points:

 

For each item, the following configurations are available:

  • Image: The image for the object

  • Size: The width and height of the object

  • Point: Points received for slicing this item, Points can be positive, negative, or zero.

  • Hitting Probability: Probability of hitting this item. Probability can be any value from 0 to 100.

  • Explode: This setting varies based on the Game Mode. In the Lives Game Mode, a life will be taken away each time the item is sliced. In the Timer Game Mode, an explosion effect will occur when the item is sliced. 

  • Sounds: Sound played when the item moves on the screen.

  • Sounds on slice: Sound played when the item is sliced.

Game Modes

  • Lives - Players will have the specified number of lives when playing the game. Each time an item marked with Explode is sliced, a life will be taken away.
    In this mode, you can set the number of lives as well as the lives image. This image will appear on the top right side of the game. We suggest uploading an image of an item with the Explode value ticked to help the player understand which items to avoid slicing. If more than one item is selected with Explode, include all items within this image. Recommended image dimensions are 1686 pixels (width) × 1686 pixels (height).

  • Timer - Players will get a specified time to slice as many objects as possible.

Allow Combo Bonus Points

Players receive these points for slicing multiple items at once. For this option, you can define your combos and the number of additional points for slicing the combo.

Speed

Here you can set the Min and max speeds for throwing items upwards. Increasing the speed throwing an item up higher. Minimum speed from 0 to 5. Maximum from 0 to 10. Suggested min speed is 4 and max speed is 8 for best game experience.

Side Throw Speed

Here you can control the Min and max speeds for throwing items to the side. Minimum speed from 0 to 5. Maximum from 0 to 10.

Cursor

Image used to replace the cursor (optional). Recommended image dimensions are 400 pixels (width) × 400 pixels (height).



Prize Probability

Certain games support prizes with different chances to win. For example, in a Slot Machine game, you can add a minor prize with a 99% chance of winning, a bigger prize with a .9% chance, and a grand prize with .1%.

The system supports two probability modes: Automatic and Manual.

Automatic

In Automatic mode, the system will adjust the probability of winning a prize based on how much inventory remains. In the example below, we have 1000 pens, 100 t-shirts, and 1 water bottle left in stock. Note how the system displays the chance to win beneath the remaining stock of each prize. Prospects have a 9.08% chance of winning a t-shirt.

Now we’ll simulate three users winning t-shirts. See how the probability has changed on all three prizes since the total prizes available have gone down.

Manual

In Manual mode, the system calculates the prize’s probability based on a ratio you enter. The probability will stay the same regardless of a prize’s remaining inventory. In the example below, we’ve switched out the water bottle for a Rolex Watch. Since this prize is much more valuable, we want to make sure the chances of winning it are very low.

Even if there were only 100 pens and 1 t-shirt left, the chance of winning the Rolex is still .0001%.

 

In manual mode, you will see two columns, the Prize Inventory and the Probability Inventory. The Probability Inventory will set based on the numbers you enter just like Automatic mode, but it will not change as users win prizes. To adjust the chance of winning, change the ratios in this column.

Shared Prizes

If you are going to be running multiple Activations at your event, you can share prizes between the various Activations. An example of this would be if you have 100 T-Shirts to give away, but you want people to have a choice to play Guess a word, or Whack-a-Mole to have a chance to win one of those 100 T-Shirts.

To add a Shared Prize, if you have not previously added one to your prize inventory start with clicking the '+'

Then configure the prize your going to be adding, along with the quantity you have and any graphics

Once you click Save, you can then add the prize to any of your Activations as a shared prize

Once added, you can setup and configure it the same way as prizes above that are specific to the Activation

You can also view, add, or edit all of your shared prizes from the Shared Prizes tab under Events configuration page inside App Setup

Availability

If your Activation is for a limited time, you can set its availability. When an Activation is Inactive, the system can display a custom message or redirect the user to another page. You can set availability when creating the Activation or from the Activation settings.

Forever – The Activation will always be available.

Date Range – The Activation is only available on set dates.

Inherit from Event – The Activation will use the connected Event’s start and end dates.

Inactive – The Activation is disabled.

Viewing Prospect Data

From the Activations page, you can view Prospects who have interacted with the Activation.

Submissions – Prospects who submitted the capture form (not including Winners).

Prospects – All Prospects, regardless of Winner status.

Winners – All Winners.

On the individual Prospect profile page, you can also see their Activations activity on the timeline.

 

Drawing

Some Activations allow you to hold a prize drawing. For example, users who play for smaller prizes doing Spin the Wheel can also be entered into a drawing for a larger grand prize.

Drawing (Manual)

To have the system automatically pick a winner, use the drop-down action menu to the right of the Activation.

If you need to filter the list of prospects eligible for winning based on criteria, you can select one from here. You can also create a new filter by clicking the +. Examples of reasons you may need to filter the prospects is to ensure a prospect country or state is one your contest permits, or if the contest is only eligible to people from a particular email domain. You can read more about filters and how to use them here.

If you are doing a drawing for ‘Pick A Winner’ you will then be presented with options to select from everyone at random, a specific company, the top company with most entries, or a specific person if you did the drawing at a live event and want the system to know who won.

 

If an ineligible Prospect wins (an vendor or employee, for example), you can tell the system to ignore that winner or to pick another.

 

Drawing (Automatic)

This option allows to automatically announce winners on a provided schedule. For example, you can enable auto announce winners, from Jan 10th to Jan 20th at 5PM every 2 days and announce 3 winners in each drawing.

The schedule settings are as follows:

  1. From Date

  2. To Date

  3. Announce Time

  4. Every (No. of) days

  5. “Drawing Method” (only for pick a winner game)

Leaderboards

Leaderboards are a great way to foster friendly competition.

If your Activation has a Leaderboard available, you can edit it on step three of the Activation Designer. You can display the Leaderboard on its own, or you can split the screen to include custom content. Use the icons in the lower-right corner to change the screen.

Use the menu on the right to style and adjust the Leaderboard’s sections.

Other Leaderboard Settings

Prefix and Postfix

Allows the ability to add and display special characters along with the score on the leaderboard. For example, $500, 300% etc.

When the score is displayed on the published leaderboard, each player’s score will be in this format:

{Prefix}{Score}{Postfix}

Maximum no. of characters for each of the Prefix and Postfix settings are 5.

Only display Known Prospects

When this option is selected then only those Prospects will appear on the Leaderboard who have an email address in the system. This also applies when announcing winners i.e. if this setting is turned on, then only known prospects will be considered.

 

 

Highlight Leaders

You can choose to highlight top 3 winners in Red color and you can also control the Opacity of the color as per your liking:

Player Highlight

You can also use the “Player Highlight” option to highlight the current player when they visit the leaderboard. This makes it easier for the players to find themselves on the leaderboard especially if there are multiple players on the leaderboard.

 

Sub Text

With this option, you can add sub-text in leaderboard for each Prospect and it also supports merge tokens. For example, you can include a Prospect's Job Title and Company as a subtext under their name of the leaderboard.

 

You have the option to change the color, font and size of the sub text. End result would look like this on the leaderboard:

Individual | Teams

Leaderboard can be configured to display results based on individual scores or team scores or both.

 

If you select “Both”, a toggle key would appear on the Leaderboard page to switch between individual and team scores.

 

 

Searching

Leaderboard allows the option to add a search box for quick and easy searching. You can use name and email to find Prospects on the leaderboard.

Various styling options are available to customize the search which includes changing Placeholder text in search box (for individuals and teams) as well as changing the font, color and size of the search box.

There are two options available for the location of the search box:

Side Tab - Puts search icon at the side bar besides the results. Clicking on search icon open up a search box.

Search Icon - Puts a search icon at the top of the results. Clicking on search icon open up a search box.

 

 

Here is how it looks on the frontend leaderboard page:

 

Launching Leaderboards

To display a Leaderboard for compatible Activations, use the drop-down action menu to select Launch Leaderboard.

Exporting Leaders

You can send a list of Leaders to Users or Teams when winners to a drawing are announced or on a set schedule. With the schedule option, the system can automatically send Leaders on specifics days/times for the duration of your event.

 

Global Leaderboards

Global Leaderboards track points across multiple Events and Activations. By tracking a player’s total points, you can create a larger gaming experience. For example, an event may have several Activations at different booths, and attendees can earn more points the more games they play. At the end of the event the attendee with the highest total points could win a prize.

To create and manage leaderboards, navigate to Events > Leaderboards.

From this screen, you can create, edit, clone, or delete Leaderboards. To create a new Global Leaderboard,

  • Click the green New button.

  • Give the Leaderboard a Name and Description.

  • Select a Leaderboard Mode (see below).

  • Connect the Leaderboard to the appropriate Activations and/or Events.

Global Scores

Global Leaderboards add the points from connected Events/Activations to create a Global Score. The Leaderboard uses the Global Score to rank the players.

Different types of Activations will calculate scores differently. You can control how each asset adds its score to the Global Score.

For points-based games like Whack-A-Mole, you can either have the player’s points added directly to the Global Score, or you can use a multiplier. For example, if you add a Point Factor of 2 and the player earns 10 points, 20 points will be added to the Global Score.

To add a multiplier, adjust the Global Leaderboard Point Factor.

For prize-based games like Spin to Win or Slots, you can add points to each of the prizes. For example, a Prospect who wins a $5 gift card may win 500 points to the Global Score, while a Prospect who wins a vacation package may also win 10,000 points.

To add points to prizes, turn on the toggle to use prize points toward Global Leaderboard. A new box for points will appear next to each of the prizes.

For time-based games like Memory Match, you can add a Time Factor to convert the player’s time into points for the Global Score. The system will divide the time factor by the number of seconds in the player’s attempt. For example, if the Time Factor is 100 and the player earns a time of 10 seconds, the system will award 10 points (100TF / 10s = 10 points).

Fixed Points - You can also set a fixed number of points to be added to the global leaderboard regardless of the Point Factor.

 

Some games may have a timer or points in addition to prizes. In these cases, it is possible to award points to the Global Score based both on the points/time as well as the prizes.

You can also share activation points to a Global leaderboard managed by a different Lead Liaison account. This is especially helpful if you’re an event organizer (who is a Lead Liaison customer) that have a global leaderboard serving the whole event, and have some exhibitors (who are also Lead Liaison customers) wanting to share their activation points with the global leaderboard of the organizer.

Contact your Lead Liaison representative to learn more about this feature.

Leaderboard Modes

Global Leaderboards have several different modes available. Based on the mode, the Leaderboard will calculate the players' points differently.

  • Highest Points – only the gameplay with the highest points for each Event/Activation counts toward the Global Score.

  • Initial Points – only the first gameplay for each Event/Activation counts toward the Global Score.

  • All Points – all gameplays for each Event/Activation count toward the Global Score.

Leaderboard Status (Active & Inactive)

On the Leaderboards page, there is an “Active” column with a switch/toggle for each leaderboard, that can be used to activate or deactivate a leaderboard.

 

When a leaderboard is Active (on), it means it will function as normal.

When a leaderboard is Inactive (off), we will still process and log the submissions as normal but the leaderboard level submissions/scores will be marked as Archived, so they do not show in the leaderboard.

This way, even if you have the Leaderboard not active and you want to consider submissions that come in while it is not active, you can un-archive these submissions and they will then start showing in the leaderboard.

Send Leaderboard Results

You can send results of your leaderboard in a report format via email to selected users or teams. This option is available for every activation (that allows leaderboard) and at the leaderboards page for every leaderboard:

 

When clicked, it opens a popup that have the settings below:

 

  1. The first setting at the popup is “Send when” where you can tell system to send alert when:

    1. Winners are manually announced

    2. Winners are automatically announced

    3. On the following schedule - when checked, it allows the user to select the schedule info as:

      1. From date

      2. To date

      3. Schedule Days - drop down for the user to pick the days of the week.

      4. Announcement time (time picker, on the hour edges)

      5. Filter to select prospect criteria or click + icon for to create a new criteria on the fly.

  2. Include Prospects : This is where you can specify how many Prospects you’d like to include in the report.(default is 10)

  3. Send to:

    1. Teams: allows you to select one or more teams

    2. Users: allows you to select one or more users

Leaderboard Fulfillment Actions

You can trigger Fulfillment Actions when a Prospect reaches a certain score on a Global Leaderboard. To trigger a Fulfillment Action,

  • Select your score threshold.

  • Click the Save icon.

  • After saving, click the Gear icon.

  • Select your Fulfillment Actions.

  • Click Save.

Teams

Activations now support the concept of Teams. Teams are globally defined on a customer’s account. Each game play (when the activation allows using teams) are assigned to a prospect as well as a team. Leaderboard and Global Leaderboard both allow showing the points by Individual or by Team.

When the prospect plays the game, according to the activation settings, we either auto identify the team (if mode is automatic or round robin) or give the user an option to select/search for a team, or even create a team on the fly. When the Prospect completes playing the game, the given points are assigned to the identified team.

The following options are available under the Teams section of the Activation builder:

 

Team Mode

Automatic - In this mode the Prospect is automatically assigned to an existing team

Restricted - In this mode the player is able to select from a restricted list of teams

Authorized Teams

All - If you select All then all of the teams are available to be assigned to players

Specific - Here you can select which specific teams are available to be assigned to players

Team Selection Mode

Manual - If Manual is selected then players have two options:

  •  Players can create their Teams

  • Or players can choose from a list of Teams

Round Robin - If Round Robin is selected then players are automatically assigned a team on a round robin basis.

Create By

This determines how a team is created for a game player.

Domain - This option uses the domain name in Prospect’s email address to create a Team. For example, if the email address is something@microsoft.com then the created team will be named Microsoft and plates will be assigned to it.

Company - This option uses Prospect’s company name to create a Team. For example, if the Company field contains “Facebook” then a new team with the name Facebook will be created and assigned to the player.

You can also create a list of predefined Teams to choose from. This option is found under 

Events > Activations > Teams.

On the Leaderboard page, you can toggle between the individual scores and team scores:

 


Web-based Activations

All Activations run in the mobile lead capture app as well as in a browser on any computer. This enables you to launch games in two ways:

1: With integrated lead capture before or after the game

This option collects game play data and lead capture form data.

2: Without Lead Capture

This option launches the game in open play mode while tracking game play data without lead capture.

1: Navigate to your your ACTIVATIONS tab.
2" Click the down arrow and select LAUNCH. For games without lead capture, please select "without lead capture" moving forward.

You can copy and use these link to distribute your Activation.

Web-based Activations also have their own special options to allow you to specify what happens after the Activation is complete. This can be restarting the Activation, displaying a message, or redirecting to another page.

Selecting Start over means that once the Activation is ended, it will restart. Either showing the submission form, or the Activation depending on if your lead capture is before or after the Activation.

Selecting Thank you message lets you configure a message that will get displayed as a basic webpage after the Activation completes. This is useful to provide instructions, if there’s a follow up to the Activation.

Redirect to a Link lets you specify either a full URL, such as your homepage, or one of your configured Landing pages. The redirection will happen as soon as they click to complete the Activation.

If you are hosting a digital Event or Campaign with multiple Activations, the Event Capture Form will cookie the user’s browser. The next time they open an Event Capture Form with the same browser, the form will be automatically filled in for them.

Note: some browsers such as Apple’s Safari and Mozilla Firefox have begun automatically blocking third-party cookies. For the best experience, advise users to enable third-party cookies. If they do not enable the cookies, they will need to manually fill in the Event Capture Form with every submission.

Previewing Activations

You can preview your Activations in your browser for testing purposes. To preview the Activation, use the drop-down action menu to the right of the appropriate Activation. As a safety measure, you must be logged in to view activation previews. Preview links not generated inside the "launch" menu will direct users who are not logged in to a login screen.

 

Fulfillment Actions

Use Fulfillment Actions to automatically trigger actions such as sending an Email to the Prospect or an Alert to the Prospect Owner.

  • Actions (Game Over) – triggered when the Prospect completes the game.

  • Actions (Prize Won) – triggered when a Prospect wins a prize.

  • Actions (Prize Not Won) – triggered when a Prospect does not win a prize.

  • Actions (Drawing) – triggered when drawing winners annoucned.

Assets

Download Assets

Download game assets (graphics) from https://drive.google.com/drive/folders/1_f0hPjspsv0bRNgjhUKZRvrLSuKiUBY7?usp=sharing .

Asset Dimensions

Use https://docs.google.com/spreadsheets/d/194wr0vtv-j83uS76d9QbkP4XNDQzw3OVLdUDHe39VxM/edit?usp=sharing to review dimensions for activation assets.