Important Information
Anything greater than these thresholds will impact your account (limits, possible suspension)
Thresholds
Item | Threshold |
Bounces | > 8% |
Unsubscribes | > 1.4% |
Blocks | > 30% |
Spam Complaints | > 50 per day |
Spam Complaints | > .08% when sending > 1,000 emails |
Spam trap hits and unjustified abuse complaints | > 0 |
Actions to Take to be a Better Sender
- Have a confirmed opt-in procedure (email newsletter example)
- Do not use 3rd party lists or role-based emails
- Clean your contacts (email validation services)
- Be aware of your list collection methods
