Overview

Future Events are actions and/or behaviors that have yet to occur and when they occur will "trigger" or "fire" off one or more actions. Future Events are also referred to as Triggers. For example, if you'd like to nurture only prospects who submit a specific form then select the "Submits Form" Future Event and drag and drop it to the canvas. Below is a description of all Future Events. 

Opens Email

• Description = Selects people from the Lead Liaison Prospect Database who open specific emails. 
• Example = Select people who open email campaign with the name "Software Release - April 2013". 
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is not (when the name of the email campaign is not equal to a certain value)
  • is any (any email campaign)
  • is empty
• Screenshot:

Clicks Link in Email

• Description = Selects people from the Lead Liaison Prospect Database who click a link in an email. 
• Example = Select people who click a link in our email campaign called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is not (when the name of the email campaign is not equal to a certain value)
  • is any (any email campaign)
• Screenshot:

Page Visits

• Description = Selects people from the Lead Liaison Prospect Database who visit any number of pages during a single visit. 
• Example = Select people who visit more than 5 pages during a visit (screen shot below).
• Operators:
  • equals (when the number of pages viewed in a visit are a certain value)
  • does not equals (when the number of pages viewed in a visit are not equal to a certain value)
  • less than (when the number of pages viewed in a visit are less than a certain value)
  • less than or equals (when the number of pages viewed in a visit are less than or equal to a certain value)
  • greater than (when the number of pages viewed in a visit are greater than a certain value)
  • greater than or equals (when the number of pages viewed in a visit are greater than or equal to a certain value)
  • empty (included prospects who have not viewed any pages during a visit)
  • not empty (includes prospects who have viewed pages in a visit)
  • less than (or empty) (when the number of pages viewed in a visit are less than a certain value and includes prospects who have not viewed any pages during a visit)
  • less than or equals (or empty) (when the number of pages viewed in a visit are less than or equal to a certain value and includes prospects who have not viewed any pages during a visit)
• Screenshot:

Responds to S&T Email

• Description = Selects people from the Lead Liaison Prospect Database who click a link in an email sent using Send & Track. 
• Example = Select people who have click any link in any email sent with Send & Track.
• Operators: True only. When added to an Automation Campaign this event is triggered whenever a link is clicked in an email sent with Send & Track. 
• Screenshot:

Return Visit

• Description = Selects people from the Lead Liaison Prospect Database who visit your website more than once.  
• Example = Select people who are a return visitor to your website. 
• Operators: True only. When added to an Automation Campaign this event is triggered whenever a prospect is a return visitor.
• Screenshot:

Submits Form

• Description = Selects people from the Lead Liaison Prospect Database who submit a form. 
• Example = Select people who submit a form with the name "30 Day Trial Form".
• Operators:
  • is (when the name of the web form equals a certain value)
  • is not (when the name of the web form is not equal to a certain value)
  • is any (any web form)
• Screenshot:

Total Web Visits

• Description = Selects people from the Lead Liaison Prospect Database whose total number of web visits are a certain amount. 
• Example = Select people who visit your website three (3) times.
• Operators:
  • equals (when the total number of web visits equals a certain number)
  • does not equals (when the total number of web visits does not equal a certain number)
  • less than (when the total number of web visits is less than a certain number)
  • less than or equals (when the total number of web visits is less than or equal to a certain number)
  • greater than (when the total number of web visits is greater than a certain number)
  • greater than or equals (when the total number of web visits equals a certain number)
  • empty (N/A, since it's not possible to use this condition for a future website visitor, who will make at least one visit)
  • not empty (when the prospect makes one or more visit in the future after the automation has been activated)
  • less than or empty (when a future prospect has less than a specific number of website visits)
  • less than or equals or empty (when a future prospect has less than or equal to a specific number of website visits)
• Screenshot:

Uses Search Terms

• Description = Selects visitors who use certain search words / search terms.
• Example = Select visitors who use "best project management software" in a search engine to find our company's website.
• Operators:
  • equals (when the search term equals a certain value)
  • does not equals (when the search term is not equal to a certain value)
  • contains (when the search term contains certain words)
  • does not contain (when the search term do not contain certain words)
  • starts with (when the search terms start with specific characters)
  • does not start with (when the search terms do not start with specific characters)
  • ends with (when the search terms end with specific characters)
  • does not end with (when the search terms do not end with specific characters)
• Screenshot:

Visits Web Page

• Description = Selects people who visit a web page anytime during their visit(s). 
• Example = Select people who visit our pricing page (http://www.leadliaison.com/revenue-generation-solution/lead-liaison-pricing/).
• Operators:
  • is (when the URL of the web page equals a certain value)
  • is not (when the URL of the web page is not equal to a certain value)
  • is any (any URL)
• Screenshot:

Plays Video

• Description = Selects people from the Lead Liaison Prospect Database who play a video anytime during their visit(s). 
• Example = Select people who play a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the video played is a certain video)
  • is not (when the video played is not a certain video)
  • is any (when any video is played)
  • is empty (when no video has been played)
• Screenshot:

Watches Video (> 75%)

• Description = Selects people from the Lead Liaison Prospect Database who watch more than 75% of a video anytime during their visit(s). 
• Example = Select people who watch more than 75% of a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when someone watches more than 75% of a certain video)
  • is not (when someone did not watch more than 75% of a certain video)
  • is any (when any video was watched more than 75%)
  • is empty (when no video has been watched more than 75%)
• Screenshot:

Video Conversion

• Description = Selects people from the Lead Liaison Prospect Database who enter their email address while watching a video during their visit(s). 
• Example = Select people who enter their email address while watching a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the conversion occurs for a certain video)
  • is not (when the conversion occurs and was not for a certain video)
  • is any (when the conversion occurs for any video)
  • is empty (when the conversion does not occur at all)
• Screenshot: