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Table of Contents


Bizzabo is a leading all-in-one event management platform that powers in-person, virtual, and hybrid events. Captello integrates with Bizzabo to track registration, event check in, and session attendance. Because Captello identifies attendees automatically when they log in to Bizzabo, there's no need for lead capture forms when combined with Activations, SiteEngage, and Event Automation. You can award points to Leaderboards for engagement, tag Prospects based on their interests, and send targeted follow up based on attendance. 


To connect Bizzabo and Captello,


Some organizations may choose not to use the Captello tracking code. For example, if you are in a region that requires visitors to consent to website tracking, you may wish to forgo tracking all together. Without tracking, Bizzabo and Captello can still connect. However, users will need to fill out a Captello Event Lead Capture Form to begin earning points toward Leaderboards. 

Adding a Bizzabo API Key

To begin the setup process, you will need your Bizzabo API key. You can access your key after adding the Integrations Module to your Bizzabo license. If you do not have the module, you will need to contact your Bizzabo rep. 


Click the Sync button to pull in the list of your events and begin tracking activities. 

Installing the Captello Tracking Code


Requires an additonal license for Event Tracking (EventVision)


The tracking code must be the first code listed or it may not fire properly. For more questions about adding custom code to your Bizzabo site, please contact Bizzabo support. 

Tracking Events

Captello will automatically pull in Events, Sessions, and Registrants from Bizzabo. To view Bizzabo data,


Once the Event is syncing, Captello will update Registrants every 10 minutes. To view Registrants, click on the number in the Registrations column. 


To view an Event's Sessions, click on the number in the Sessions column. 

Fulfillment Actions

Captello can trigger several Fulfillment Actions based on Bizzabo engagement. You can set actions at both the Event and Session Level. For Fulfillment Actions to work, the Event must be Syncable.


  • Actions (Register) – attendee registers for the Event.
  • Actions (Check-In) – attendee logs into the Event.
  • Actions (Session Check-In) – attendee checks in to any session.


  • Actions (Check-In) – attendee checks in to the specific session.

Deploying Activations and Leaderboards

Once you have setup your Bizzabo account, you can create your Activations inside of Captello. Once created, attendees can engage your Activation in one of three ways:

  • Clicking on a link taking them to the Activation's dedicated URL.
  • Playing the game embedded on your Bizzabo site.
  • Scanning a QR code in a session.

When linking to an Activation, simply add the Activation URL as a link anywhere on your Bizzabo site. For example, you could have a button that letting users sign up.


In the example above, the "SIGN UP" button leads to a Waypoint with a capture form. The Waypoint awards points toward the event's Global Leaderboard.


You can embed Activations and Leaderboards into Bizzabo using their Code Element. In the example below, we have embedded a Leaderboard for attendees to track their point.



If a vertical scroll bar appears next to your Activation/Leaderboard, adjust the height attribute of your iframe. If there is excessive white space below, adjust your section height in the Bizzabo code element. 

QR Codes

Presenters can add QR codes to their presentations to allow users to earn points/play a game. By making it part of the presentation, you ensure the attendees only award points if they were in attendance and paying attention!

Learn more about QR codes here

Use Case: Awarding Points to Leaderboards for Engaging

You can award points to attendees for attending sessions and engage at your event. For example, we may want to award +20pts for each unique session visit. To do this,