Page Comparison

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• Description = Selects people from the Lead Liaison Prospect Database who open specific emails. 
• Example = Select people who open email campaign with the name "Software Release - April 2013". 
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is any (any email campaign)
  • is any but not (when the name of the email campaign is anything but not equal to a certain value)is any (any email campaign)
  • is empty
• Screenshot:

Clicks Link in Email

• Description = Selects people from the Lead Liaison Prospect Database who click a link in an email. 
• Example = Select people who click a link in our email campaign called "Summer 2020 Tradeshow in Chicago".
• Operators:
  • is (when the name of the email campaign equals a certain value)
  • is any (any email campaign)
  • is any but not (when the name of the email campaign is anything but not equal to a certain value)
  • is any (any email campaign)
• Screenshot:

Page Visits

• Description = Selects people from the Lead Liaison Prospect Database who visit any number of pages during a single visit. 
• Example = Select people who visit more than 5 pages during a visit (screen shot below).
• Operators:
  • equals (when the number of pages viewed in a visit are a certain value)
  • does not equals (when the number of pages viewed in a visit are not equal to a certain value)
  • less than (when the number of pages viewed in a visit are less than a certain value)
  • less than or equals (when the number of pages viewed in a visit are less than or equal to a certain value)
  • greater than (when the number of pages viewed in a visit are greater than a certain value)
  • greater than or equals (when the number of pages viewed in a visit are greater than or equal to a certain value)
  • empty (included prospects who have not viewed any pages during a visit)
  • not empty (includes prospects who have viewed pages in a visit)
  • less than (or empty) (when the number of pages viewed in a visit are less than a certain value and includes prospects who have not viewed any pages during a visit)
  • less than or equals (or empty) (when the number of pages viewed in a visit are less than or equal to a certain value and includes prospects who have not viewed any pages during a visit)
• Screenshot:

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• Description = Selects people from the Lead Liaison Prospect Database who submit a form. 
• Example = Select people who submit a form with the name "30 Day Trial Form".
• Operators:
  • is (when the name of the web form equals a certain value)
  • is any (any web form)
  • is any but not (when the name of the web form is anything but not equal to a certain value)
  • is any (any web form)
• Screenshot:

Total Web Visits

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• Description = Selects people who visit a web page anytime during their visit(s). 
• Example = Select people who visit our pricing page (http://www.leadliaison.com/revenue-generation-solution/lead-liaison-pricing/).
• Operators:
  • is is (when the URL of the web page equals a certain value)
  • is any (any URL)
  • is any but not (when the URL of the web page is anything but not equal to a certain value)is any (any URL)
• Screenshot:

Plays Video

• Description = Selects people from the Lead Liaison Prospect Database who play a video anytime during their visit(s). 
• Example = Select people who play a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the video played is a certain video)is not (when the video played is not a certain videoname of the video equals a certain value)
  • is any (when any video is played)
  • is empty any but not (when no video has been playedthe name of the video is anything but not equal to a certain value)
• Screenshot:

Watches Video (> 75%)

• Description = Selects people from the Lead Liaison Prospect Database who watch more than 75% of a video anytime during their visit(s). 
• Example = Select people who watch more than 75% of a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when someone watches more than 75% of a certain the name of the video equals a certain value)
  • is any (any video)
  • is any but not (when someone did not watch more than 75% of a certain video)
  • is any (when any video was watched more than 75%)
  • is empty (when no video has been watched more than 75%)
• Screenshot:

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• • the name of the video is anything but not equal to a certain value)
• Screenshot:

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Added to List

• Description = Selects people from the Lead Liaison Prospect Database who are added to a List. 
• Example = Select people who are added to a List called "Athena Test List".
• Operators:
  • is (when the name of the List equals a certain value)
  • is any (any List)
  • is any but not (when the name of the List is any name except for the ones selected)
• Screenshot:

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Removed from List

• Description = Selects people from the Lead Liaison Prospect Database who are removed from a List. 
• Example = Select people who are removed from a List called "Athena Test List".
• Operators:
  • is (when the name of the List equals a certain value)
  • is any (any List)
  • is any but not (when the name of the List is any name except for the ones selected)
• Screenshot:

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Added to Workflow

• Description = Selects people from the Lead Liaison Prospect Database who are added to a Workflow. 
• Example = Select people who are added to a Workflow called "3 month nurturing process".
• Operators:
  • is (when the name of the Workflow equals a certain value)
  • is any (any Workflow)
  • is any but not (when the name of the Workflow is any name except for the ones selected)
• Screenshot:

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Removed from Workflow

• Description = Selects people from the Lead Liaison Prospect Database who are removed from a Workflow. 
• Example = Select people who are removed from a Workflow called "3 month nurturing process".
• Operators:
  • is (when the name of the Workflow equals a certain value)
  • is any (any Workflow)
  • is any but not (when the name of the Workflow is any name except for the ones selected)
• Screenshot:

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Video Conversion

• Description = Selects people from the Lead Liaison Prospect Database who enter their email address while watching a video during their visit(s). 
• Example = Select people who enter their email address while watching a video named "Lead Liaison Video Explainer" (as shown below).
• Operators:
  • is (when the conversion occurs for a certain video)is not (when the conversion occurs and was not for a certain videoname of the video equals a certain value)
  • is any (when the conversion occurs for any any video)
  • is empty (when the conversion does not occur at allany but not (when the name of the video is anything but not equal to a certain value)
• Screenshot: