Integration with a direct mail service can easily be setup in Lead Liaison using Webhooks. In this example, we integrate Direct Mail Manager's Webhook with Lead Liaison. We love Direct Mail Manager because of their flexibility. You add funds to your Direct Mail Manager account and funds are deducted when each mail piece is delivered. You can add as little funds as you want (as little as what's required for a single postcard) or add more funds to get higher volume price breaks.
Design your mail piece or use Direct Mail Manager's templates
Create a campaign in Direct Mail Manager
Create a Webhook in Lead Liaison
Add the "Call Webhook" action to any Lead Liaison automation
Why Use Direct Mail?
Direct mail is a powerful tool when used with timing. By including direct mail in your Lead Liaison campaigns you can increase ROI with your leads and current customers by sending a tangible postcard. This is a tactile experience not offered with digital media! Some of the best ways to integrate direct mail are:
Lead follow up
Thank You cards
Promotional up selling
All direct mail will be sent out within 48 business hours. Most post offices can deliver mail within three to four days. That means your direct mail piece will arrive in your prospects, customers or partners hands within 5 to 7 business days.
The instructions below detail how to integrate direct mail in four (4) steps.
Step 1: Design your Direct Mail Piece
Here are some useful tips and steps to follow if you decide to design your own direct mail piece:
Upload your own artwork.
Download templates to use with Direct Mail Manager. You can upload your artwork as any PDF or JPEG files. Keep your art at 300 DPI and create it in CMYK (not RGB). Follow these steps to upload your own artwork.
Use Direct Mail Manager's online designer. Choose from 100s of professionally designed themes.
Have Direct Mail Manager create a custom artwork design for you (extra costs). Call them at 866.571.3111 for help.
Tip: Include a QR code on your direct mail piece and have the QR code point to a landing page that is specific to your campaign message. Make sure you have a good call-to-action on your landing page. For example, if you're providing a discount and it's less than 40%, use the amount instead of the percentage. Case in point, save $1,000 instead of save 10%.
Make the QR code 500x500 pixels so you get more pixel density.
Right-click and save the QR code, then insert it into your artwork. Resize it to fit.
Step 2: Create a Campaign in Direct Mail Manager
Direct mail and email are very similar. In Lead Liaison, any other other email system, you first create the content (email) and then it becomes a campaign. The same concept applies with Direct Mail Manager. First, create your artwork in Direct Mail Manager then create a direct mail campaign from your artwork. In Lead Liaison, you'll create a Webhook for each direct mail campaign you want to include in your marketing campaigns.
Grab Some Info
You'll need the following bits of information from Direct Mail Manager to insert into the Webhook in Lead Liaison:
You can use any value for the "ListName" parameter; however, make sure it is unique for each Prospect. To achieve that, keep %%FirstName%%%%LastName%% in the ListName variable but feel free to change LeadLiaisonProspects_ to anything you'd like.
Once done, your template should look similar to the one in the screenshot below:
Your Webhook is done! You can now go to a new or existing Lead Liaison automation and drop a "Call Webhook" action anywhere in the process and your prospect, customer or partner will receive your selected postcard campaign. Follow the steps below to add the Call Webhook action.
Step 4: Add the Call Webhook Action
To add the Call Webhook action and select your direct mail campaign do the following.
Create a new automation process or edit an existing process
Add the Call Webhook action
Select your direct mail Webhook from the dropdown
Make sure to validate your mailing addresses. It might be helpful to wrap criteria around the Call Webhook action to only send the direct mail piece if all parts of the mailing address are available. See how we built this action below.