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The Automation system was built to be modular. As a result, each component of the Automation system runs at different intervals. Here's are some data points to give you an idea of execution time. It takes:

  1. Up to 5 minutes to sync a lead from Salesforce.com to Lead Liaison
  2. Up to 1 minute to add the lead to the Automation program (basically, Step 1 of the Automation/Target List program)
  3. Up to 1 minute for each action defined in Step 2 to execute
  4. Up to 2 minutes for the lead to be distributed by the lead distribution engine (user may receive Distributed Lead alert at this juncture)
  5. Up to 5 minutes to sync the assigned Lead Owner to Salesforce.com
  6. After #4 above the lead is assigned to the Lead Liaison Lead Owner in Lead Liaison 
  7. For the Lead Owner to be assigned to a Salesforce.com User it would be done at the 5 minutes CRM sync process


Point #2 to #4 could run within two 5 minutes sync processes which means:

  1. Up to 5 minutes to sync the lead from Salesforce.com to Lead Liaison.
  2. Up to 4-5 minutes to distribute the lead within Lead Liaison.
  3. The lead can be distributed within Salesforce.com by the following 5 minutes sync process
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