Scoring Page Views
If a website visitor is viewing many pages during their visit there's a good chance this prospect has serious interest. To help quantify their interest, points could be attributed to the multiple page view event. Suppose you'd like to assign 50 points to every prospect who views more than 5 pages during their visit, since your sales and marketing teams agree this online behavior is one parameter indicative of a hot prospect. Here's how to set it up:
- Create a new Lead Scoring Process by going to Design > Lead Scoring and click the green plus. You'll see a popup similar to the one below. Select "New Prospects" for now. Select "Known" to only score prospects who have identified themselves with an email address.
- Click the Continue button.
- Remove the "Create Date" Filter Criteria and replace it with the "Website Activity" criteria. This filter identifies prospects who have demonstrated website activity within a specified time frame. In this case, we'll monitor your company's website for activity within the past day.
- Add the "Page Visits" filter to the Future Events section. This filter looks for events that happen in the future, vs. in the past. We'll want to use a Future Event in this scenario so that we can make the lead scoring action repeatable. Actions can be made repeatable only for processes that include Future Events. Your resulting process should look like the one below:
