Reputable ESPs provide many advantages. For example, they:
- are white listed with the ISPs
- are tied into feedback loops with ISPs (to receive notice of spam messages or blacklisting)
- have software programs to ensure messages are CAN-SPAM compliant
- have authentication procedures such as Domain Keys, DKIM, SenderID, and SPF
- can help you troubleshoot issues and avoid making mistakes
- keep up on the email marketing and email deliverability industry
Lead Liaison provides these six advantages with every software subscription license.
