Overview

Custom Activities track any type of activity imaginable, and can be triggered from JavaScript or from the API. Examples of Custom Activities could be:

Logging unique activity (phone calls, pizza orders, etc.)
Logging preferences/interests
Logging website engagement (button clicks, link clicks, etc.)

Creating a Custom Activity

To create a Custom Activity do the following:

Navigate to Admin > App Setup > Custom Activities
Click the New button
Fill out the form
- Name = Name of your custom activity
- Identifier = Value used for the API or in JavaScript
- Description = Description of your custom activity
- Icon = Icon you'd like to use to associate with your custom activity. The icon will appear on pages such as the Prospect Profile page. You can keep your icon in the Media Manager.
- Type = Inbound/Outbound. Used to log the activity as an inbound activity or outbound activity. Activities are explained in more detail here.

- Add Custom Activity Fields
  - Name = Name of the field
  - Identifier = Value used to identify the field
  - Field Type = Data type of the field (date, string, etc.). Note, multi-picklist data types are not currently supported.
  - Required = Is the field required when the activity is called/logged?
In the example below, we're logging details of a customer's pizza order. When they order their pizza, the details of their order (price, size, delivery date, etc.) would be logged on their profile. We could easily add additional data points, such as Delivery Type (Takeout, Delivery), Crust (Thin, Deep Dish) in the activity by adding more Custom Activity Fields.

Triggering Actions from Custom Activities

Trigger any combination of activities using Fulfillment Actions when a Custom Activity is called. Simply click Actions under the Actions menu to invoke a Fulfillment Action and set it up.

Calling Custom Activity via JavaScript

Calling a Custom Activity from JavaScript

<!DOCTYPE html>
<html>
  <head>
    <meta charset="utf-8" />
    <meta name="description" content="%%description%%" />
    <title>%%title%%</title>
    
    <script type="text/javascript" src="http://code.jquery.com/jquery-latest.min.js"></script>
    <script>
      $(document).ready(function(){
        $('#my_activity_button').on ('click', function (){
        	
          //This is the code to add custom activity
          ll_api.log_prospect_activity ({
              activity_identifier: 'ordered_pizza__c',
              activity_info: 'Ordered one stuffed crust pizza, with extra cheese',
              activity_fields: {
                  price__c: '13.5',
                  size__c: 'Large',
                  delivery_date__c: '2016-11-20'
              }
          }, function (response){
              console.log (response) //{success: 1, message: "Success"}
          });
          //End of code
          
          
        })
      })
    </script>
  </head>
  <body>
    %%content%%
  </body>
</html>

Using Custom Activity Data as Criteria

Lead Liaison makes it easy to use Custom Activity data in automations, segmentations, etc. as criteria. Last Custom Activity Date and Assigned Custom Activity are two criteria that can be used in the system. Note, this criteria is available for Prospects clicking Tracking URLs created after November 20th, 2016.