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| Report | Explanation | Notes |
|---|---|---|
| Submissions | Total number of unique submissions | Includes duplicates if duplicates are enabled on your Event Form |
| Prospects Collected | Number of unique Prospects | Unique identifier is email address |
| Quality (Grade) | Average Grade of all Prospects | Learn more about grading here |
| Engagement (Score) | Average Engagement Score of all Prospects | Learn more about scoring here |
Pending | Submissions awaiting transcription or post-show reconciliation | Failed badge scans will also appear in this number |
| Related Prospects* | Lets you view any Related Prospects that have been fetched during submission action | Only available with Sales Enablement license |
| Leads per Event | Average number of unique Prospects captured in selected Filter | |
| Cost Per Lead* | Cost of show divided by number of Prospects | |
| Revenue* | Revenue from Closed-Won Deals associated with the Event's Campaign | Only available with OneFocus™ CRM or a Salesforce.com integration |
| ROI* | Return or loss percentage using revenue from Closed-Win Deals associated with the Event's Campaign | Only available with OneFocus™ CRM or a Salesforce.com integration |
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