Overview

Emails categories are the broadest Categories provide an easy way to organize your Lists. By adding this layer of organization, your company will have an easier time keeping your email communications relevant. Email Recipients will have the option to unsubscribe from Categories without having to pick through individual lists, or worse, unsubscribing from all.   group Lists into a "bucket". If you don't want your recipients seeing the details of your public Lists, create Categories and place your Lists into the Categories. For example, you might have five different Lists that relate to tips or tricks for your product/service. You could assign each of the five Lists to a new Category, called "Tips & Tricks". Now when a recipient wants to unsubscribe, they could choose to unsubscribe from only the Tips & Tricks category, which would unsubscribe them from all five Lists in the Category. 

Managing Categories

You can manage your Categories from the Email Marketing page in the admin panel. To reach the page,

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You can add a List to a Category when creating a new list List or editing an existing listList. To access add a List to a Category,

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• Use the List Categories drop-down menu to choose an existing Category
  OR
• Click (+) to create a new Category

Adding Categories to Custom Unsubscribe pages

To enable Categories on your unsubscribe page, flip the Categories switch on your unsubscribe template. Your email recipients will see all of the Categories containing Lists and can choose which to unsubscribe from.

Main Article: Custom Unsubscribe.