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Build visitor tracking reports in Google's Data Studio. To do so, download the report template here and add your data using the video tutorial below. Here's how the template looks along with some quick pointers:
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Summary of Data Studio sections:
- Leads of Geo: See where each lead is coming from. Customizable geo level (ie state, country, city).
- Company Performance: See aggregated information by company name.
- Company name: excludes (not set companies)
- Lead Source: The channel from which the visitors arrived
- Sessions: The number of site visits from each company
- Total Lead Score: The sum of the individual lead scores by company
- Goal 1: A customizable conversion metric relevant to you (ie contact form submissions, purchases, etc)
- This would be the number of times Goal 1 (whatever that may be for you) is completed.Geo Map: Nothing happens if you click it but if you use the drill up or down arrows you can change from state to city. The geo levels can be customized (i.e. state, country, city).Sessions by Company Name over Time: See how many sessions each company is generating over time. Drill up or down to see the sessions by year, month, or date. Time breakdowns are customizable.
- Goal 1 Conversions Over Time: See how many conversions each company is generating over time. Drill up or down to see the sessions by year, month, or date. Time breakdowns are customizable.
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