...
Use the Summary Bar at the top of the Dashboard to get a quick overview of your event.
| Report | Explanation | Notes |
|---|---|---|
| Submissions | Total number of unique submissions | Includes duplicates if duplicates are enabled on your Event Form |
| Prospects Collected | Number of unique Prospects | Unique identifier is email address |
| Quality (Grade) | Average Grade of all Prospects | Learn more about grading here |
| Engagement (Score) | Average Engagement Score of all Prospects | Learn more about scoring here |
Pending | Submissions awaiting transcription or post-show reconciliation | Failed badge scans will also appear in this number |
| Related Prospects* | Lets you view any Related Prospects that have been fetched during submission action | Only available with Sales Enablement license |
| Leads per Event | Average number of unique Prospects captured in selected Filter | |
| Cost Per Lead* | Cost of show divided by number of Prospects | |
| Revenue* | Revenue from Closed-Won Deals associated with the Event's Campaign | Only available with OneFocus™ CRM or a Salesforce.com integration |
| ROI* | Return or loss percentage using revenue from Closed-Win Deals associated with the Event's Campaign | Only available with OneFocus™ CRM or a Salesforce.com integration |
*Only available when an individual Event is selected.
...
View the table below for a summary of dashboard reports available.
| Report | Explanation | Notes |
|---|---|---|
| Hot Prospects | Prospects who show recent engagement with your content (clicked an email, downloaded content, etc.) and meet basic qualification rules | Learn more about Hot Prospects here |
| Top 5 Device Users | Users who captured the most Prospects but total submissions | Click numbers to view Prospects |
| Prospects Collected | Number of Prospects captured by date | Click numbers to view Prospects |
| Capture |
| Method | How the user captured the Prospect (badge scan, business card, manual entry, or List) | Click numbers to view Prospects |
| Transcriptions | Number of transcriptions (both internal and external) done by date | Also displays average turnaround time; click the info icon to see individual submission turnaround times. |
| Post Event Engagement | Percentage of Prospects who show inbound activity after the event (opened email, downloaded content, etc.) | Click numbers to view Prospects |
| Pending Submissions | Number of incomplete transcriptions by original submission date | Use the toggles to turn on/off different pending submission types |
| Converted Registrants | Number of Prospects on a List connected to your Event that were scanned in during the Event | Click numbers to view Prospects |
| Top Companies | Companies with the highest number of submissions | Click numbers to view Prospects |