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Identify your Bizzabo Version
Select the document section relevant to you based on your Bizzabo environment. Functionality varies based on version as shown below:
Bizzabo Legacy | Bizzabo New | |
Digital Behavior Tracking | x | |
Syncing Registrants | x | |
Syncing Sessions | x | |
Syncing Events | x | |
Fulfillment Actions (Registration) | x | |
Fulfillment Actions (Event Check-In) | x | |
Fulfillment Actions (Session Check-In) | x | |
Embed Digital Activations | x | x |
Embed Engagement Zones | x | x |
Embed Leaderboards | x | x |
Installation Method | Manual | Marketplace App |
Bizzabo New
Overview
Captello's native integration with Bizzabo enhances event engagement for both online and hybrid events. You can embed Captello's Engagement Zones throughout an entire event or within specific sessions.
Connecting your Bizzabo Account
Navigate to Setup > Integrations > Connectors and enter your Bizzabo Account ID provided by Bizzabo.
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Once connected, you are ready to add Activities to your Bizzabo event!
Adding Engagement Across Your Event
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This feature must be enabled by your Bizzabo representative before you’re able to view it in the Bizzabo platform. |
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Inside the event, attendees will be able to see event-wide activations by clicking the Rewards button in the menu as shown below.
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Adding Engagement in Your Sessions
The following steps can be followed while both creating and editing sessions.
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Congratulations on taking the first steps toward driving more engagement at your events with Bizzabo and Captello!
Tracking Events
Captello will automatically pull in Events, Sessions, and Registrants from Bizzabo. To view Bizzabo data,
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Once the Event is syncing, Captello will update Registrants every 10 minutes. To view Registrants, click on the number in the Registrations column.
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Sessions
To view an Event's Sessions, click on the number in the Sessions column.
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Fulfillment Actions
Captello can trigger several Fulfillment Actions based on Bizzabo engagement. You can set actions at both the Event and Session Level. For Fulfillment Actions to work, the Event must have the Sync toggle turned on.
Events
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Actions (Register) – attendee registers for the Event.
Actions (Check-In) – attendee logs into the Event.
Actions (Session Check-In) – attendee checks in to any session.
Sessions
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Actions (Check-In) – attendee checks in to the specific session.
Use Case: Awarding Points to Leaderboards for Engaging
You can award points to attendees for attending sessions and engage at your event. For example, we may want to award +20pts for each unique session visit. To do this,
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If you wish to give individual sessions unique scores, you can click into the Event's Sessions (see above) and assign a session-level Fulfillment Action. For example, I may have one session that should be worth 50pts while others are only 20pts. To award extra points, we would click into the Sessions and assign an extra Fulfillment Action for +30 points to that session.
Bizzabo Legacy
Overview
Bizzabo is a leading all-in-one event management platform that powers in-person, virtual, and hybrid events. Because Captello identifies attendees automatically when they log in to Bizzabo, there's no need for lead capture forms when combined with Activations, SiteEngage, and Event Automation. You can award points to Leaderboards for engagement, tag Prospects based on their interests, and send targeted follow up based on attendance.
Installing the Captello Tracking Code
Requires an additional license for Event Tracking (EventVision)
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The tracking code must be the first code listed or it may not fire properly. For more questions about adding custom code to your Bizzabo site, please contact Bizzabo support.
Deploying Activations and Leaderboards
Once you have setup your Bizzabo tracking code, you can create your Activations inside of Captello. Once created, attendees can engage your Activation in one of three ways:
Clicking on a link taking them to the Activation's dedicated URL.
Playing the game embedded on your Bizzabo site.
Scanning a QR code in a session.
Using Links
When linking to an Activation, simply add the Activation URL as a link anywhere on your Bizzabo site. For example, you could have a button that letting users sign up.
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In the example above, the "SIGN UP" button leads to a Waypoint with a capture form. The Waypoint awards points toward the event's Global Leaderboard.
Embedding
You can embed Activations and Leaderboards into Bizzabo using their Code Element. In the example below, we have embedded a Leaderboard for attendees to track their point.
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If a vertical scroll bar appears next to your Activation/Leaderboard, adjust the height attribute of your iframe. If there is excessive white space below, adjust your section height in the Bizzabo code element.
QR Codes
Presenters can add QR codes to their presentations to allow users to earn points/play a game. By making it part of the presentation, you ensure the attendees only award points if they were in attendance and paying attention!
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