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Lead Liaison's integration with Customer Relationship Management (CRM) systems allows our platform to incorporate CRM events opportunities into a marketers workflow when creating Automation Campaigns automations for lead nurturing, lead scoring, lead grading, segmentations and more. 

Info
titleSalesforce.com Campaigns

Lead Liaison provides comprehensive support for various Salesforce.com (SFDC) criteria, future events and actions. See this page for more information on SFDC Campaign support.

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Using Future Events

To use any of these filters create a new Behavior-based Automation:

  • New > Automation
  • Select Behavior
  • Under Trigger, search for opportunity

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Triggers

Added to Opportunity

  • Description = Matches any Prospect that gets added to an opportunity. 
  • Example = Trigger when someone is added to an opportunity with an amount greater than $100,000. 
  • Operators: None. When this Future Event / Trigger is added it continuously monitors the CRM for this change. 
  • Screenshot: Below

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