Variance in Google Analytics vs. Lead Liaison Visitor Tracking
Q: I notice differences between Lead Liaison and Google Analytics for website visitor tracking. Why is there a difference?
A: There are several factors to consider here including the following:
- There JavaScript code might load before ours and perhaps count people that exit early off the first page
- Visitors within a 24 hour period are associated with the same visit
- Daily visits are recorded between 12:00AM Central to 11:59PM Central
