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    • Setup DKIM/DomainKeys
    • Send from a dedicated IP address, not a shared IP address
    • Start by warming up your IP address and sending a small amount (<1,000) of messages
    • Process hard and soft bounce emails and test
    • Check blacklist records occasionally to make sure your dedicated IP address is not on any lists
    • Make sure you tag your contacts with a lead source
    • Segment current and future contacts by building Lead Liaison Target Lists
    • Build several landing pages and web forms to increase lead capture and build subscribers
    • Keep web form fields simple
    • Send a text representation with your html email
    • Monitor feedback loops and resolve spam complaints
    • Avoid using spam-like words ("free") in your messages


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