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- Each area is described in more detail below:
- New = Click this to begin configuring a new split test.
- Highlighting one of the split tests will give the options to:
- Delete Selected = Select one or more split test’s checkboxes and click this to remove the split test from the email software. Deleted split tests cannot be retrieved.
- Checkboxes = Select a box belonging to an email campaign before choosing an option from the Choose an action list. Select the box at the top of the column to select all campaigns.
- Name = This displays the name of the split test.
- Campaigns = This displays the name of each email campaign in the test. Note: This is the name that displays internally Lead Liaison, not the email subject line.
- Type = This displays the type of test:
- Split test displays if you selected Find a winning email and show me the results when you created the test. The campaigns are sent to the whole contact list in equal proportion, and the winner is displayed to you.
- Best performing displays if you selected Find a winning email then send it to my list automatically when you created the test. The campaigns are sent to a small part of your contact list, and the winner is automatically sent to the rest of the list.
Note: If there are multiple newsletters with the same score in the best category then the rest of the split test campaign turns into an ‘evenly distributed’ campaign with a rotation between newsletters being sent.
- Created = This displays the date on which the test was created.
- Last Sent = This displays the date on which the test was last performed. If the test has never been performed, Not sent displays.
- The following actions can be taken:
- Click Waiting to send to see when a scheduled test will be sent. The View scheduled email queue screen displays (see Viewing Scheduled Email Campaigns). Note: This option displays only when a test is scheduled and has yet to be sent.
Click a test’s Pause link to stop sending the test. Click its Resume link to begin sending the test again. Note: These options display only when a test is currently being sent.
Click a test’s Send link to perform the test. Note: Before you send Best performing tests, you need to enable Split test campaigns in the Settings > Cron settings screen.
- Click a test’s Edit link to make changes to the test. See Creating and Editing Split Tests for information on the screen that displays.
- Click a test’s Copy link to create a new test with the same properties as the original. The new test displays in the list with Copy of prepended to its name.
- Click a test’s Delete link to remove the test from the email software. Deleted tests cannot be retrieved. Note: When you delete a test, its associated email campaigns are not deleted.
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