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Name | Data Merge Value | With Default Value | Identifier | Data Type |
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Annual Revenue | %%AnnualRevenue%% | %%AnnualRevenue:default=Default Value Here%% | AnnualRevenue | Decimal |
Area of Interest | %%AreaOfInterest%% | %%AreaOfInterest:default=Default Value Here%% | AreaOfInterest | String |
Assistant | %%Assistant%% | %%Assistant:default=Default Value Here%% | Assistant | String |
Bounced | %%Bounced%% | %%Bounced:default=Default Value Here%% | Bounced | Boolean |
Budget | %%Budget%% | %%Budget:default=Default Value Here%% | Budget | Decimal |
City | %%City%% | %%City:default=Default Value Here%% | City | String |
Comments | %%Comments%% | %%Comments:default=Default Value Here%% | Comments | String |
Company | %%Company%% | %%Company:default=Default Value Here%% | Company | String |
Company Address | %%companyaddress%% *Comes from "Company Address" field on an Email List. | %%companyaddress:default=Default Value Here%% | companyaddress | String |
Company Name | %%companyname%% *Comes from "Company Name" field on an Email List. | %%companyname:default=Default Value Here%% | companyname | String |
Competitors | %%Competitors%% | %%Competitors:default=Default Value Here%% | Competitors | String |
Country | %%Country%% | %%Country:default=Default Value Here%% | Country | String |
Create Date | %%CreateDate%% | %%CreateDate:default=Default Value Here%% | CreateDate | Date Time |
CRM | %%CRM%% | %%CRM:default=Default Value Here%% | CRM | String |
Current Year | %%currentyear%% | %%currentyear:default=Default Value Here%% | currentyear | String |
Date | %%Date%% | %%Date:default=Default Value Here%% | Date | Date |
Date and Time | %%DateAndTime%% | %%DateAndTime:default=Default Value Here%% | DateAndTime | Date Time |
Department | %%Department%% | %%Department:default=Default Value Here%% | Department | String |
Description | %%Description%% | %%Description:default=Default Value Here%% | Description | Text |
Do Not Call | %%DoNotCall%% | %%DoNotCall:default=Default Value Here%% | DoNotCall | Boolean |
Do Not Email | %%DoNotEmail%% | %%DoNotEmail:default=Default Value Here%% | DoNotEmail | Boolean |
%%Email%% | %%Email:default=Default Value Here%% | String | ||
Fax | %%Fax%% | %%Fax:default=Default Value Here%% | Fax | String |
First Inbound Activity Date | %%FirstInboundActivityDate%% | %%FirstInboundActivityDate:default=Default Value Here%% | FirstInboundActivityDate | Date Time |
First Name | %%FirstName%% | %%FirstName:default=Default Value Here%% | FirstName | String |
First Outbound Activity Date | %%FirstOutboundActivityDate%% | %%FirstOutboundActivityDate:default=Default Value Here%% | FirstOutboundActivityDate | Date Time |
Full Address | %%FullAddress%% | %%FullAddress:default=Default Value Here%% | FullAddress | String |
Full Name | %%FullName%% | %%FullName:default=Default Value Here%% | FullName | String |
Geo IP Address | %%geo_ip_addresses%% | %%geo_ip_addresses:default=Default Value Here%% | Geo_IP_Addresses | string |
Grade | %%LeadGrade%% | %%LeadGrade:default=Default Value Here%% | LeadGrade | String |
Home Phone | %%HomePhone%% | %%HomePhone:default=Default Value Here%% | HomePhone | String |
Industry | %%Industry%% | %%Industry:default=Default Value Here%% | Industry | Dropdown |
Job Title | %%JobTitle%% | %%JobTitle:default=Default Value Here%% | JobTitle | String |
Last 3P Email Respond Date | %%Last3PEmailRespondDate%% | %%Last3PEmailRespondDate:default=Default Value Here%% | Last3PEmailRespondDate | Date Time |
Last Autoresponder Link Click Date | %%LastAutoresponderLinkClickDate%% | %%LastAutoresponderLinkClickDate:default=Default Value Here%% | LastAutoresponderLinkClickDate | Date Time |
Last Autoresponder Open Date | %%LastAutoresponderOpenDate%% | %%LastAutoresponderOpenDate:default=Default Value Here%% | LastAutoresponderOpenDate | Date Time |
Last Autoresponder Sent Date | %%LastAutoresponderSentDate%% | %%LastAutoresponderSentDate:default=Default Value Here%% | LastAutoresponderSentDate | Date Time |
Last Chat Date | %%LastChatDate%% | %%LastChatDate:default=Default Value Here%% | LastChatDate | Date Time |
Last Chat Decline Date | %%LastChatDeclineDate%% | %%LastChatDeclineDate:default=Default Value Here%% | LastChatDeclineDate | Date Time |
Last Content Download Date | %%LastContentDownloadDate%% | %%LastContentDownloadDate:default=Default Value Here%% | LastContentDownloadDate | Date Time |
Last Email Link Click Date | %%LastEmailLinkClickDate%% | %%LastEmailLinkClickDate:default=Default Value Here%% | LastEmailLinkClickDate | Date Time |
Last Email Open Date | %%LastEmailOpenDate%% | %%LastEmailOpenDate:default=Default Value Here%% | LastEmailOpenDate | Date Time |
Last Email Sent Date | %%LastEmailSentDate%% | %%LastEmailSentDate:default=Default Value Here%% | LastEmailSentDate | Date Time |
Last Event Status Change Date | %%LastEventStatusChangeDate%% | %%LastEventStatusChangeDate:default=Default Value Here%% | LastEventStatusChangeDate | Date Time |
Last Form Submit Data | %%last_form_submit_data%% | %%last_form_submit_data:default=Default Value Here%% | ||
Last Inbound Activity Date | %%LastInboundActivityDate%% | %%LastInboundActivityDate:default=Default Value Here%% | LastInboundActivityDate | Date Time |
Last Invite to Chat Date | %%LastInviteToChatDate%% | %%LastInviteToChatDate:default=Default Value Here%% | LastInviteToChatDate | Date Time |
Last Landing Page Visit Date | %%LastLandingPageVisitDate%% | %%LastLandingPageVisitDate:default=Default Value Here%% | LastLandingPageVisitDate | Date Time |
Last Name | %%LastName%% | %%LastName:default=Default Value Here%% | LastName | String |
Last Outbound Activity Date | %%LastOutboundActivityDate%% | %%LastOutboundActivityDate:default=Default Value Here%% | LastOutboundActivityDate | Date Time |
Last Referrer | %%LastReferrer%% | %%LastReferrer:default=Default Value Here%% | LastReferrer | String |
Last Sales Email Link Click Date | %%LastSalesEmailLinkClickDate%% | %%LastSalesEmailLinkClickDate:default=Default Value Here%% | LastSalesEmailLinkClickDate | Date Time |
Last Sales Email Open Date | %%LastSalesEmailOpenDate%% | %%LastSalesEmailOpenDate:default=Default Value Here%% | LastSalesEmailOpenDate | Date Time |
Last Sales Email Sent Date | %%LastSalesEmailSentDate%% | %%LastSalesEmailSentDate:default=Default Value Here%% | LastSalesEmailSentDate | Date Time |
Last Search Engine | %%LastSearchEngine%% | %%LastSearchEngine:default=Default Value Here%% | LastSearchEngine | String |
Last Search Phrase | %%LastSearchWords%% | %%LastSearchWords:default=Default Value Here%% | LastSearchWords | String |
Last Send and Track Email Respond Date | %%LastSendAndTrackEmailRespondDate%% | %%LastSendAndTrackEmailRespondDate:default=Default Value Here%% | LastSendAndTrackEmailRespondDate | Date Time |
Last Social Media Click Date | %%LastSocialMediaClickDate%% | %%LastSocialMediaClickDate:default=Default Value Here%% | LastSocialMediaClickDate | Date Time |
Last Video Conversion Date | %%LastVideoConversionDate%% | %%LastVideoConversionDate:default=Default Value Here%% | LastVideoConversionDate | Date Time |
Last Video Play Date | %%LastVideoPlayDate%% | %%LastVideoPlayDate:default=Default Value Here%% | LastVideoPlayDate | Date Time |
Last Video Watch Date | %%LastVideoWatchDate%% | %%LastVideoWatchDate:default=Default Value Here%% | LastVideoWatchDate | Date Time |
Last Web Form Submission Date | %%LastWebFormSubmissionDate%% | %%LastWebFormSubmissionDate:default=Default Value Here%% | LastWebFormSubmissionDate | Date Time |
Last Website Visit Date | %%LastWebsiteVisitDate%% | %%LastWebsiteVisitDate:default=Default Value Here%% | LastWebsiteVisitDate | Date Time |
Lead Status | %%LeadStatus%% | %%LeadStatus:default=Default Value Here%% | LeadStatus | String |
Mobile Phone | %%MobilePhone%% | %%MobilePhone:default=Default Value Here%% | MobilePhone | String |
Most Recent Geo IP Address | %%most_recent_geo_ip_address%% | %%most_recent_geo_ip_address:default=Default Value Here%% | Most_Recent_Geo_IP_Address | String |
Number of Employees | %%NumberOfEmployees%% | %%NumberOfEmployees:default=Default Value Here%% | NumberOfEmployees | Number |
Operating System | %%OperatingSystem%% | %%OperatingSystem:default=Default Value Here%% | OperatingSystem | String |
Original IP Address | %%TrackedIpAddress%% | %%TrackedIpAddress:default=Default Value Here%% | TrackedIpAddress | String |
Original Lead Source | %%LeadSource%% | %%LeadSource:default=Default Value Here%% | LeadSource | Dropdown |
Original Referrer | %%OriginalReferrer%% | %%OriginalReferrer:default=Default Value Here%% | OriginalReferrer | String |
Original Search Engine | %%OriginalSearchEngine%% | %%OriginalSearchEngine:default=Default Value Here%% | OriginalSearchEngine | String |
Original Search Phrase | %%OriginalSearchWords%% | %%OriginalSearchWords:default=Default Value Here%% | OriginalSearchWords | String |
Original Source Info | %%OriginalSourceInfo%% | %%OriginalSourceInfo:default=Default Value Here%% | OriginalSourceInfo | String |
Original Source Type | %%OriginalSourceType%% | %%OriginalSourceType:default=Default Value Here%% | OriginalSourceType | String |
Password | %%Password%% | %%Password:default=Default Value Here%% | Password | String |
Product Interest | %%ProductInterest%% | %%ProductInterest:default=Default Value Here%% | ProductInterest | String |
Prospect ID | %%Prospect_ID%% | N/A | Prospect_ID | String |
Salutation | %%Salutation%% | %%Salutation:default=Default Value Here%% | Salutation | String |
Score | %%LeadScore%% | %%LeadScore:default=Default Value Here%% | LeadScore | Number |
State/Province | %%State%% | %%State:default=Default Value Here%% | State | String |
Street Address | %%StreetAddress%% | %%StreetAddress:default=Default Value Here%% | StreetAddress | String |
Timeframe | %%Timeframe%% | %%Timeframe:default=Default Value Here%% | Timeframe | String |
Type | %%Type%% | %%Type:default=Default Value Here%% | Type | String |
Website | %%Website%% | %%Website:default=Default Value Here%% | Website | String |
Work Phone | %%WorkPhone%% | %%WorkPhone:default=Default Value Here%% | WorkPhone | String |
Zipcode | %%Zipcode%% | %%Zipcode:default=Default Value Here%% | Zipcode | String |
Last Event Submission Event End Date | %%LastEventSubmissionEventEndDate%% | %%LastEventSubmissionEventEndDate:default=Default Value Here%% | LastEventSubmissionEventEndDate | Date |
Last Event Submission Event ID | %%LastEventSubmissionEventID%% | %%LastEventSubmissionEventID:default=Default Value Here%% | LastEventSubmissionEventID | Number |
Last Event Submission Event Start Date | %%LastEventSubmissionEventStartDate%% | %%LastEventSubmissionEventStartDate:default=Default Value Here%% | LastEventSubmissionEventStartDate | Date |
Last Event Submission Initial Station | %%LastEventSubmissionInitialStation%% | %%LastEventSubmissionInitialStation:default=Default Value Here%% | LastEventSubmissionInitialStation | Text |
Last Event Submission Event Archive Date | %%LastEventSubmissionEventArchiveDate%% | %%LastEventSubmissionEventArchiveDate:default=Default Value Here%% | LastEventSubmissionEventArchiveDate | Date |
Last Event Submission Rating | %%LastEventSubmissionRating%% | %%LastEventSubmissionRating:default=Default Value Here%% | LastEventSubmissionRating | Text |
Last Event Submission Event Street Address | %%LastEventSubmissionEventStreetAddress%% | %%LastEventSubmissionEventStreetAddress:default=Default Value Here%% | LastEventSubmissionEventStreetAddress | Text |
Last Event Submission By | %%LastEventSubmissionBy%% | %%LastEventSubmissionBy:default=Default Value Here%% | LastEventSubmissionBy | Text |
Last Event Submission Event Zipcode | %%LastEventSubmissionEventZipcode%% | %%LastEventSubmissionEventZipcode:default=Default Value Here%% | LastEventSubmissionEventZipcode | Text |
Last Event Submission Method | %%LastEventSubmissionMethod%% | %%LastEventSubmissionMethod:default=Default Value Here%% | LastEventSubmissionMethod | Text |
Last Event Submission Event City | %%LastEventSubmissionEventCity%% | %%LastEventSubmissionEventCity:default=Default Value Here%% | LastEventSubmissionEventCity | Text |
Last Event Submission Date | %%LastEventSubmissionDate%% | %%LastEventSubmissionDate:default=Default Value Here%% | LastEventSubmissionDate | Date Time |
Last Event Submission Event State | %%LastEventSubmissionEventState%% | %%LastEventSubmissionEventState:default=Default Value Here%% | LastEventSubmissionEventState | Text |
Last Event Submission Event Country | %%LastEventSubmissionEventCountry%% | %%LastEventSubmissionEventCountry:default=Default Value Here%% | LastEventSubmissionEventCountry | Text |
Last Event Submission Event Full Address | %%LastEventSubmissionEventFullAddress%% | %%LastEventSubmissionEventFullAddress:default=Default Value Here%% | LastEventSubmissionEventFullAddress | Text |
Last Event Submission Event Owner | %%LastEventSubmissionEventOwner%% | %%LastEventSubmissionEventOwner:default=Default Value Here%% | LastEventSubmissionEventOwner | Text |
Last Event Submission Device | %%LastEventSubmissionDevice%% | %%LastEventSubmissionDevice:default=Default Value Here%% | LastEventSubmissionDevice | Text |
Last Event Submission Event Name | %%LastEventSubmissionEventName%% | %%LastEventSubmissionEventName:default=Default Value Here%% | LastEventSubmissionEventName | Text |
Last Event Submission Number of Visited Stations | %%LastEventSubmissionNumberOfVisitedStations%% | %%LastEventSubmissionNumberOfVisitedStations:default=Default Value Here%% | LastEventSubmissionNumberOfVisitedStations | Number |
Description of Select Standard Fields
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