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Prospects and customers demonstrate interest in your company's solutions by interacting with marketing's digital assets. For example, downloading a white paper, visiting your website, signing up for a webinar, watching a video and more. The summary of a lead's digital body language can serve as a measure of how engaged, interested and active your prospect is. Lead scoring mechanisms may not always fit a customer's needs. For example, lead scoring requires thought, organizational alignment and proper configuration. To simplify things, Lead Liaison created an Activity Counter which runs out-of-the-box with no configuration required. By measuring a leads total activities, sales can better prioritize prospecting efforts. Activities are further segmented into Inbound and Outbound Activities, used for reporting purposes. Total Activities is are the sum of all Inbound and Outbound Activities. Total Activities are displayed in your Visitors page.
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Rules for Activity Counter
Event | Inbound Activity | Outbound Activity |
|---|---|---|
Email Open | 1 | 0 |
Email Sent | 0 | 1 |
Clicked a Link in the "XYZ" Email | 1 | 0 |
Responded to Send & Track Email | 1 | 0 |
Website Visit (3 pages) | 3 | 0 |
Chat Declined | 1 | 0 |
Web Form Submission | 1 | 0 |
Landing Page Visit | 1 | 0 |
| Social Media Click | 1 | 0 |
| Invited to Chat |
| 0 | 1 |
| Had Chat | 1 |
| 0 | |
| Autoresponder Open | 1 |
| 0 |
| Autoresponder Sent |
| 0 | 1 |
| Clicked a Link in Autoresponder | 1 |
| 0 | |
| Video Played | 1 |
| 0 | |
| Watched More Than 75% | 1 |
| 0 | |
| Video Conversion | 1 |
| 0 | |
| Content Download | 1 |
| 0 | |
| Responded to 3P Email | 1 |
| 0 |
| Sales Email Sent |
| 0 | 1 |
| Sales Email Open | 1 |
| 0 | |
| Clicked a Link in Sales Email | 1 |
| 0 | |
| Donation | 1 |
| 0 | ||
| Payment | 1 | 0 |
| Custom Activity (Inbound) | 1 |
| 0 | ||
| Custom Activity (Outbound) | 0 | 1 |