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Overview
Through fully-customizable forms and business card
Table of Contents |
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Overview
Through fully-customizable forms and business card scanning, the live event lead mobile app makes life easier for sales, while the back office web app give marketing valuable marketing-qualified leads immediately.
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By checking the box next to Lead Capture, you can add or remove all permissions. Press the (+) to the left of the checkbox to view the following individual options:
- Access Event Staff
- Add Elements – add new elements to existing Lead Capture forms.
- Capture Portal – access, complete, or delete incomplete business card transcriptions and barcode captures.
- Change Event Visibility – change the event visibility of the events user has access to
- Create Event Form – create a new form that will appear on devices.
- Create Event Form from Template Only – user must select from a template to create a new event
- Edit Default – edit only the default value of existing elements on an existing form. Edit Elements – edit elements on an existing form.
- Edit Elements – edit elements on an existing form.
- Edit Events – user can edit events
- Export Submissions – export all the submissions data of the event
- Import Event Leads – mass import new submissions into an existing event.
- Manage All Events – edit or delete any event.
- Manage Assigned Events – edit or delete only events assigned to the user.
- Manage Devices – add or remove devices from the device list.
- Manage Event Templates – create, edit, or delete templates.
- Manage Groups – create new device groups for form assignmentAccess Events – edit or delete only events assigned to the user.
- Manage Invitation/Devices – add or remove devices from the device list.
- Manage Event Templates – create, edit, or delete templates.
- Manage Groups – create new device groups for form assignment.
- Manage Owned Events (All) – view, edit or delete the events owned by the user
- Manage Owned Events (Private Only) – view, edit or delete ONLY private events owned by the user
- Manage Public/Shared Events – view, edit or delete public and shared events
Notes:
- Events with “Private” visibility can be accessed by any user that have the “Manage All Events“ permission
- Events with “Public” visibility can be access by any user who have the “Manage Public/Shared Events” permission
- Events with “Shared” visibility can be accessed by any user who have the “Manage Public/Shared Events” permission and the event is shared with the user or any assigned team to the user. - Remove Elements – remove exiting elements from existing forms.
- View All Submissions – when using a device, see submissions from other devices.
- View Auth Codes – retrieve authorization codes for device users.
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View, edit, or remove devices by navigating to Settings Event > App Setup Capture > Events Invitations > Devices.
- User– user associated with the device
- Username– username associated with the device
- Groups– number of groups the device is in; click to view
- Type– type of mobile device used
- Date Joined– date the device was activated
- Status– device statuses; Pending (device not authenticated), Active (device authenticated and ready to use), Disabled (device authenticated but disabled in Lead Liaison)
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End users access the mobile app through an invitation. The invitation contains an authentication code the user will user to activate their device.
Individual Invitations
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You can send Invitations to many users at once using Bulk Invitations. To send a Bulk Invitation
- Navigate to Settings > App Setup > EventsClick on the Invitations tabEvents > Capture > Invitations
- Use the drop-down menu in the top-right to download the Bulk Invite CSV Template
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If a user loses their authentication code, admins or other profiles with the right permission can retrieve them. To retrieve the code
- Navigate to Settings > App Setup> EventsClick on the Invitations tabto Events > Capture > Invitations
- Use the Search icon to find the right user
- Click on the Eye symbol below their name to reveal the code.
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Once a user has activated their device, you can edit their device settings using the action menu on the right in Settings > App Setup > Events > Capture > Invitations > Devices.
Use the trashcan icons to delete the device from your system. Deleting a device will also prevent the user from accessing the mobile app. Use the pencil to
Use the pencil to edit the device's name on the device list. This is a helpful option to use if you have multiple users and will be sorting them into groups for various events.
The drop-down menu contains the following options:
- Deactivate/Activate – temporarily remove or add access to the mobile app
- Delete – delete the device
- Edit – edit the device's name
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The drop-down menu contains the following options:
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- Groups – manage which groups the device is in
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If the user has not activated his or her device, you can edit or resend the invitation from the Invitations tab. |
Staff Directory
Staff Directory shows a list of your team members on Captello mobile app who have access to the specific events that you're attending. For live events, this means you can view and communicate with people from your company attending the event.
Every user that has access to the event will be included in the Staff Directory. You can view your staff directory from under the settings gear on event designer page:
You can also change the status of individual staff member to available or unavailable.
In the Captello app, a Staff Directory would display like this:
You can call or text any of the available team members on event. And you can also change your availability status from that page.
Event Groups
Event groups allow you to send forms to select users. For example, if you have a team that is heading to a particular event and have made a custom form for them, you can create a group for that show and add their devices. Only their devices will show the form. To manage device groups, navigate to Settings > Integrations > Groups.
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Events are the core of Event Lead Management. They include trade shows, conferences, meetups, and any other live event where you could capture lead data. To set up a new Event, navigate to Events > Capture and click New. Select from the following form types:
- Exhibitor – Used to capture leads at live events or virtual trade shows. Includes all forms of lead capture such as kiosk, badge, and business card.
- General – Used for different types of use cases such as digital marketing, employee engagement, and more.
- Sales – Used by sales teams to capture leads from a mobile device while on the go. Forms never expire and are always available.
Note: the options on the New Capture Form menu will change depending on your form type. Set additional options by clicking the Advanced Settings button.
- Name – name of your Event
- Template – create Event using a Template (see Templates below)
- Save to – save event to a folder
- Campaign – add event to Campaign for ROI tracking purposes
- Description – internal description of event
- Event Date – start and end date of event used for reporting
- Archive Date – the last date end users can capture new Prospects in the mobile app
- Event Owner – user in charge of managing event
- Event Address – physical location of the event using Google Maps
- Registration List – attach a List of attendees
- Labels – custom labels for segmenting reports
- Visibility – Visibility of the event form can be set as Public, Private or Shared
- Event Access – users and groups invited to the event
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Specifying a language ensures we default to that language and only use transcribers certified for that language. Localized transcriptions tend to take longer, around 1-3 business days after the end of the event.
If you need transcription in a new language not already listed, please contact our support team at least one week in advance with the following details so we can make necessary arrangements on our end for the transcription:
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ATS BadgerScan Capture Technologies Community Brands CompuLEAD CompuSystems Conexsys Convention Data Services Core-apps Customer Registration Cvent eShow Experient Expo Leads Swoogo | ExpoBadge IDM ITN Leadature Lead Liaison Lead Retrieval MCI Onsite Oxford Tech API Potato Expo SmartSource Trade Show Leads (TSL) vCARD |
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The system will save the transcription as a Note in the Prospect's Timeline. You can also save the transcription to a Prospect Field by mapping it in the Update Field drop-down menu.also save the transcription to a Prospect Field by mapping it in the Update Field drop-down menu.
Schedule Meeting
With the Schedule Meeting option, you can insert a meeting scheduler to the event form for your team to book one on one meetings with the Prospects.
You can also select from the list of available users to schedule the meetings for.
On the event form, users will have the option to select from all available meeting types and book a time on the calendar:
Documents
Use this feature to share documents (or e-literature) during your event. Documents can be previewed and shared outside of the form or selected during form submission and added to an email for follow up. Documents are uploaded to the system and grouped into Document Groups. One or more Document Groups can be included in your event lead capture form.
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- Once your Document Group is setup, return to your event form by navigating to Content Events > EventsCapture.
- Add the Documents object into your form by dragging/dropping it from right to left.
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Change the color of the form's background or add a background image.
#6: Field Background
If you're using a background image on your form you might benefit from using the Field Background setting. This setting adds a background behind each question / field label.
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Field Background
If you're using a background image on your form you might benefit from using the Field Background setting. This setting adds a background behind each question / field label.
Max Width
This determines the maximum width of the event form in Web View. Turning this option ON will do the followings:
Set a max-width to the capture form container
Make it centered
If the form has a background, make the background on the entire page, not just the capture form.
Document and Section Background Color
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You can use these fields in Automations, Segmentations, and Prospect Filters as well.and Prospect Filters as well.
Visibility
You can set the “Visibility” of the event form as:
- Public
- Private
- Shared
When "Shared" is selected, you can specify the users and teams to share the event form with:
On the Manage Events pages, these badges are displayed to show the visibility status of an event form:
Web View
You can launch a Web View of your Event Forms for use in virtual events or PC-based kiosks. To launch the Web View, use the action menu to the right of the Event to select Launch Web View.
The form will launch in a new browser window. Copy the URL of that tab to share a link or embed.
You can set what happens when the form is submitted. Edit There are a few options you can configure for the Web View. To view the options, edit the Event and go to Properties > Web View.
You can set if the Event form should attempt to collect and record someone's location using Collect Location option
You can also set what happens when the form is submitted.
- Start over – reloads the form; good for kiosks and terminals.
- Thank you message – displays text confirming submission.
- Redirect to a Link – redirects browser window to specified link.
Field visibility
Every field you have added to the form can be configured for if it is visible on Web view, Mobile view or both
Duplicates
Lead Liaison normally merges duplicate prospects into one profile. However, lead capture forms can create prospect profiles by name only. If you want to create a new profile for every submission, navigate to the Properties tab in the form builder and select "Create new" under "In case of duplicate names."
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This option allows you to block submissions from domains and emails. When this option is enabled, you can block submission using the following options:
- Domain List(s) - Pick from a predefined domain list.
- Enter domain(s) - Manually enter the domains to block e.g. gmail.com, hotmail.com.
- Enter email(s) - Enter email addresses to block submissions from.
There are two methods of blocking:
- Mobile device submissions - When enabled, you can specify a message to show when the submission is blocked. Default is "Form not submitted."
- Web view submissions - When enabled, system will not accept web view submissions. With this option, you can either show an error message or you can add a redirect URL. If you choose a Redirect to URL then you can also specify whether you'd like to record the submission in the backend. This is controlled by enabling or disabling the "Accept submissions" option.
Note: If Block Submissions is turned ON then you cannot save the event form unless at least one of the above blocking methods is enabled.
Personal Email Addresses
You can block personal email addresses. For example, you may not want to process leads who have a yahoo.com or gmail.com email address. You can also use this function to block specific email domains (a competitor's email domain, for example). To block personal email domains,
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To create a new Template,
- Navigate to Content Events > EventsCapture.
- Click on the Templates tab.
- Click New.
- Follow the instructions above for creating a new Event Form.
- Click Save and Exit.
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To lean more about using fulfillment actions, click here.
Importing a Pre-event List
You can import a list to easily pull up contact information at your event. If your event organizer provides a list beforehand, follow these instructions to connect the List to your form.
To import a list from a CSV, XLS or .XLSX file do the following:
- Prepare your file for import. For a contact to be imported, the contact must have at least an email address or full name. If an email address is not provided then we check for a Full Name (or First Name and Last Name). If a Prospect is found with the same name then the import record is matched with the first contact the system finds. If no match is found then a new Prospect record will get created.
- Optionally create a List. Note, it's not mandatory to import contacts into a list. They can be directly imported into the system.
- Click Prospects > Import
OR - Click Sales > Import and select Prospects if you are using OneFocus™ CRM
- Drag & Drop the file into the dashed border box or select your file using the Upload button
- Map fields. Most fields are automatically mapped; however, check all your fields to ensure the data is mapped to a Lead Liaison field.
- Import options per field:
- For Multi-Picklist Values:
- Ignore: Ignores the imported field data.
- Overwrite: Overwrites the data in the list and Prospect data if the imported data is not empty.
- Merge: Applies only to multi-picklist fields. Imported data will be used to update a Prospect's info without deleting existing information. For example, if the field is "Favorite Colors" and the Prospect's field has "Red, Blue and Green" and the imported data is "Brown, Green", then the resulting field data will be "Red, Blue, Green and Brown". Use a semicolon (; to separate multiple fields on your imported data.
- For Everything Else:
- Ignore: Ignores the imported field data.
- Overwrite: Overwrites the data in the list and Prospect data if the imported data is not empty.
- Update if empty: Overwrites the data in the list and Prospect data if the imported data is not empty and the Prospect's existing field data is empty.
- For Multi-Picklist Values:
- Preview results. The first ten rows of data will be shown in the preview.
- Set your import options. Lead Liaison provides several options to add Prospects to a list, tag them, assign ownership, assign to a Campaign, set a Lead Source, and more. You must import your Contacts into a List to attach them to a GoCapture!™ form. Each option is explained below:
- Add to Lists(s). Select which list(s) to import contacts into. Note, this step is optional. Click the Create New List link to create a new list on the fly.
- Add Tags. Assign one or more tags to your imported Prospects. Click the Create New Tag link to create a new tag on the fly. To learn more about Tags read this.
- Assign Owner. Select which Owner to be assigned to all imported contacts. See Setting Lead Owner section below to assign individual Ownership within the import file. Assigning ownership within the file overrides the Owner: settings as shown in the screenshot above. Select Unassigned from the Owner drop down to not assign an Owner to each contact. The default Owner will be the user who is conducting the import.
- Assign to Campaign. Assigns imported Prospects to a Lead Liaison Campaign. To learn more about Campaigns click here. To create a new Campaign click the plus icon to the right of the drop down.
- Set Lead Source. Assigns a value to the Original Lead Source field. If the Prospect already exists you can override the Original Lead Source value by enabling the Override Existing Lead Source toggle switch. To create a new Lead Source, click the plus icon to the right of the drop down.
In order to connect the List to a GoCapture!™ form, you must import your Contacts into a List.
- Click Next.
- Click Run.
- View Results, Go Home, or import another file.
Download Past Import Files
To download files that have been previously imported do the following:
- Navigate to Prospects > Import
- Click the name of the file under the File Name column as shown below
Viewing Imported Prospects
To view prospects from previous imports do the following:
- Navigate to Prospects > Import
- Select Results under the actions column as shown below
Setting Lead Owner
Add a "Lead Owner" field to your import CSV file to automatically set (or overwrite) the existing lead owner value in Lead Liaison.
Use Lead Liaison Username
Please note the value of the Lead Owner must be the Lead Liaison username of the Lead Owner. The Lead Liaison username is the username used when logging into Lead Liaison. To see your teams usernames look under the "User Name" column on the Managing Users page.
Importing Names
When importing names the First Name and Last Name must be separated into two distinct columns. Here are simple instructions on how to split names using Microsoft Excel.
Importing Boolean Fields
When importing a boolean field (1 or 0, true or false, yes or no) the following values are accepted:
- "true" or "false" (not case sensitive)
- "yes" or "no" (not case sensitive)
- "0" or "1"
Using 0
When using "0", the imported value will be empty. If you want the imported value to show up as "No" use "false" or "no".
These Lead Liaison Standard Fields are examples of fields that accept boolean values:
- Do Not Email
- Do Not Call
- Bounced
Importing Submissions
In some cases, you may need to import form submission data. For example, one of your representatives may have taken down a Prospect's information on a paper form rather than using the mobile app.
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You can use Question Stats to see aggregate response data. For example, you could review which of your products were of the most interest. To view question stats
- Navigate to Content Events > EventsCapture
- Use the drop-down menu on the right to select Question Stats
- Select a date range
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Lead Liaison can export event data to third party systems. To export event data,
- Navigate to Content Events > EventsCapture
- Locate the appropriate Event
- Access the drop-down menu to the right
- Select Export
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