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Process

Execution Time

Notes

Adding a prospect to an Automation Campaign

1 to 2 minutes

Step 1 of the Automation Campaign wizard

Running the first action

Up to 1 minute

This is the first action in Step 2 of the Automation Campaign wizard

Subsequent actions

1 minute

Each additional action is separated by 1 minute from the first action

Send Email action1 minuteWhen the Send Email action is applied the action is scheduled; but, requires an additional minute to deliver the email.

Changes in a CRM which trigger action

Up to 5 minutes

For example, an Automation Campaign that monitors the change of a Salesforce.com Campaign Status. The change will be reflected in Lead Liaison within 5 minutes.

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Answer(20,000 prospects) x (8 actions) = total of 160,000 actions to be applied. Up to 500 actions are applied every minute. To calculate the time required for the automation to complete we take (160,000 actions) / (500 actions per minute) = 320 minutes, which will take approximately 5 hours and 20 minutes to complete. 

Let consider another scenario. In the second scenario, what if there were only 10 prospects in Step 1 and 8 actions in Step 2? What's the formula for each scenario?   Assume all 8 actions are Lead Scoring actions.

Answer: (10 prospects) x (8 actions) = total of 80 actions to be applied. Since 80 is < 500 (max per minute) each action would be applied to all prospects within 1 minute. Keep in mind it would take 8 minutes to run all 8 actions since each action within an automation runs every minute. 

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