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The Adobe Marketo connector streamlines lead synchronization from Lead Liaison Captello to Marketo through Automations, Fulfillment Actions, and Bulk Actions. Access the Captello Universal Lead Capture Connector on the Adobe Exchange.
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Configure capture forms + FA > Captello servers + Captello database
Captello Mobile App + Captello Web View > Captello API > Captello servers + Captello database
Captello servers + Captello database > Send to Marketo + Send Capture Submissions to Marketo > Marketo.
Here is a diagram illustrating the field mapping between Captello and Marketo:
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Access Marketo logs at Reports > Standard > Marketo Logs.
Filter by sync status i.e. success or error and hover over errors for details.
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Sending Leads to Marketo
Video
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Demo
The video below explains how toshows:
Send leads to Marketo.
Send leads to different campaigns based on capture form answers.
Send submissions to Marketo.
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When connecting your Marketo account for the first time, your Marketo campaigns will take some time to sync, up to hours if you have thousands of campaigns. Newly created campaigns after the connection is initiated are automatically synced once a day, however, you can force a manual sync using the ‘Sync’ button on the connector. |
Adding Leads to Marketo Lists
This does not apply to Smart Lists.
To add the lead to a smart list by adding the Marketo List ID, or by clicking the magnifier icon to search by the list’s name.
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If you do not have the ID, you can click the magnifer magnifier icon to search by the campaign’s namelist’s name.
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The full list name must be entered to retrieve the desired list. |
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Example: Setting up a Fulfillment Action on Capture Form Submission
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