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Table of Contents

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The Adobe Marketo connector streamlines lead synchronization from Lead Liaison to Marketo through Automations, Fulfillment Actions, and Bulk Actions. Access the Captello Universal Lead Capture Connector on the Adobe Exchange.

Connecting to Adobe Marketo

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Info

The API user being used to connect requires the following permissions:

  • Read Only Person: This is for Captello to retrieve metadata for lead fields.

  • Read Only Campaign: This is for Captello to retrieve a list of the campaigns in Marketo.

  • Execute Campaign: This is for Captello to use the API to trigger a campaign with the a specified campaign ID.

  • Read-Write Person: This is used to create and update leads inside Marketo.

  • Read-Write Custom Objects: This is used to update custom objects in Marketo.

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  1. Configure capture forms + FA > Captello servers + Captello database

  2. Captello Mobile App + Captello Web View > Captello API > Captello servers + Captello database

  3. Captello servers + Captello database > Send to Marketo + Send Capture Submissions to Marketo > Marketo.

Here is a diagram illustrating the field mapping between Captello and Marketo: 

View file
nameCaptello - Marketo Integration.pdf

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