Overview

Swoogo is super customizable event marketing software made for event profs who plan in-person, virtual, or hybrid events.. Captello integrates with Swoogo to track registration, event check in, and session attendance. You can award points for attendance, tag Prospects based on their interests, and send targeted follow up based on sessions. 

Setup

To set up Swoogo, you will need your API key and Secret Key. If you do not have user permissions to generate API credentials, please contact your Swoogo administrator for assistance. 

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Captello can trigger several Fulfillment Actions based on Swoogo engagement. You can set actions at both the Event and Session Level. For Fulfillment Actions to work, the Event must be Syncable.

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Once you have setup your Swoogo account, you can create your Activation(s) inside of Captello. Once created, attendees can engage your Activation in one of three ways:

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In the example above, the "SIGN UP" button leads to a Waypoint with a capture form. The Waypoint awards points toward the event's Global Leaderboard.

Auto Identifying Attendees

Normally Activations are connected to an Event Capture form. While these forms are great for surveys, you may not want your attendees to have to fill out another form. If this is the case, Captello can automatically identify the following information:

• First Name
• Last Name
• Email
• Company

If you wish to capture any other information, you will need to use an Event Capture Form.

To enable Auto Identification, launch the Activation and select Without Capture. Copy the URL and append the following code to the end of the HTML.

&ll_3p_email=*/registrant-email/*&ll_3p_fn=*/registrant-first_name/*&ll_3p_ln=*/registrant-last_name/*&ll_3p_co=*/registrant-company/*&ll_3p_ign_act=1%22

Embedding

You can embed Activations and Leaderboards into Swoogo using their iframe. In the example below, we have embedded a Leaderboard for attendees to track their point.

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You can use the drag-and-drop options in Swoogo to resize the iFrame. You will need to save and refresh the page for the Activation/Leaderboard to adjust to the new portions.

Like with URLs, Captello can automatically identify attendees. See Auto Identifying Attendees above. 

QR Codes

Presenters can add QR codes to their presentations to allow users to earn points/play a game. By making it part of the presentation, you ensure the attendees only award points if they were in attendance and paying attention!

Learn more about QR codes here. 

Use Case: Awarding Points to Leaderboards for Engaging

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