Page Comparison

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1. Lead Sources:
   1. Visits: Total unique visits from this Lead Source during the date range. Note that visits are different from visitors or page views. 
   2. Conversions: Total number of Visits from this Lead Source that were converted to Known Prospects (identifiable people, by email address). For each Lead Source, we calculate the number of Anonymous Prospects who were converted to Known Prospects within the selected date range. Conversions do not include Known Prospects imported into the system from a CRM or CSV file. 
   3. Visits to Conversions: Shows the percentage of Visits to Conversions within the selected date range who have this Lead Source. Calculated as [# of Conversions] / [# of Visits]. 
   4. Prospects: Total number of Known Prospects created in your account during the selected period with this Lead Source. Known Prospects could either be from converted visits or uploaded to visits, uploaded contacts, or imported contacts from your CRM into Lead Liaison during the specified period. A contact is attributed to a particular Lead Source based on the source of their first visit to your website. For For each Lead Source, we calculate the # of known Prospects whose create date is within the selected day.
   5. Visits to Prospects: Shows what percentage of Visits were converted to Prospects during the selected period of time. Calculated as [# of Prospects] / [# of Visits], which is the number of created Known Prospects (includes including imported/uploaded Prospects and Prospects converted from Anonymous to Known). 
   6. Customers: Number of people having this Lead Source that became customers during the specified period. Customers are Prospects linked to a closed-won opportunity that was closed during the selected period of time. The method of Revenue Attribution is different from standard ROI calculations in this model. The contact does not need to be a primary contact assigned to the opportunity. A "Customer" is any contact who is a member of a closed won opportunity. 
   7. Prospects to Customers: Shows the percentage of Prospects converted to Customers having this Lead Source during the selected date range. 
   8. Visits to Customers: The percentage of Visits that became Customers during this time frame.
2. Campaign/Programs:
   1. Use the same descriptions above but change out "Lead Source" with "First Touch Campaign" and "First Touch Program". 
   2. The chart will show the top 10 Programs/Campaigns by default. If there are more than 10 Programs/Campaigns they will be grouped together under "Others".
   3. Program and Campaign data uses the First Touch Program and Campaign. 

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