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Managing Bounces and Opt Outs
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| Error Related To | Error | Description |
| recipient | user unknown | Email address doesn’t exist, double check it for typos ! |
| recipient | mailbox inactive | Account has been inactive for too long (likely that it doesn’t exist anymore). |
| recipient | quota exceeded | Even though this is a non-permanent error, most of the time when accounts are over-quota, it means they are inactive. |
| domain | invalid domain | There’s a typo in the domain name part of the address. Or the address is so old that its domain has expired ! |
| domain | no mail host | Nobody answers when we knock at the door. |
| domain | relay/access denied | The destination mail server refuses to talk to us. |
| domain | greylisted | This is a temporary error due to possible unrecognised senders. Delivery will be re-attempted. |
| spam | sender blocked | This is quite bad! You should contact us to investigate this issue. |
| spam | content blocked | Something in your email has triggered an anti-spam filter and your email was rejected. Please contact us so we can review the email content and report any false positives. |
| spam | policy issue | We do our best to avoid these errors with outbound throttling and following best practices. Although we do receive alerts when this happens, make sure to contact us for further information and a workaround |
| system | system issue | Something went wrong on our server-side. A temporary error. Please contact us if you receive an event of this type. |
| system | protocol issue | Something went wrong with our servers. This should not happen, and never be permanent ! |
| system | connection issue | Something went wrong with our servers. This should not happen, and never be permanent ! |
Bounced, Active and Unsubscribed Contacts
Lead Liaison keeps track of a prospect's "Activity Status" as Bounced, Active or Unsubscribed. See the screen shot below for an example. Within Lead Liaison you can see this functionality within an Email List or within the list of Contacts. Do the following to check Activity Status:
- At the contact level: Click Content > Emails > Contacts > View All Contacts
- At the contact list level: Click Content > Emails > Email Lists and click the View Contacts link next to the Email List you're drilling down into.
Here are the definitions of each Activity Status type:
- Bounced = The prospects email address has bounced.
- Active = The prospects email address is valid.
- Unsubscribed = Only visible at the contact list level and shows the prospect has unsubscribed from the respective contact list.
There are a few additional highlights to be aware of when managing your lists:
- The same contact can be stored in multiple contact lists. Lead Liaison will send an email message only one time to the contact regardless of how many times the contact is in your list.
- The Unsubscribed value is per Contact List. For example, there could be Contact List #1 and Contact List #2. Contact List #1 could have John Smith with Activity Status = Active while Contact List #2 could have John Smith with Activity Status = Unsubscribed. If an email is sent to Contact List #1 then John will get the email. However, if an email is sent to Contact List #2 then John will not get the email because his status is Unsubscribed.
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Bounced
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When a contact chooses to globally unsubscribe from your email communication Lead Liaison will automatically set the Do Not Email field to Yes (True). When this happens the contact is added to a Global Suppression List for your account where they will never be emailed again. |
Bounced Contacts
When sending your emails through Lead Liaison we automatically process all bounced emails. Any bounced emails will go to that email address. They will remain in this email account until processed. Bounced emails are typically processed every hour.
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Run the automation only once when you're ready to update Bounce and/or Do Not Email status:
Finding Unsubscribed Contacts
To view unsubscribed contacts:
- Go to Content > Emails > Contacts > Search Contacts in the menu,
- Choose "View specific contacts from within the selected lists below",
- Select the list you want and click Next, and
- Choose the Activity Status "Unsubscribed" and click Next.
You should now be presented with all of the unsubscribed contacts of the lists you selected. You can click 'Edit' for a contact and set their Activity Status to "Active" again.
There is no way to set the Activity Status of contacts en masse. Generally there is a very good reason why a contact is labelled as unsubscribed or bounced, and changing this manually could result in our server being blacklisted.
Lead Liaison's "Do Not Email" Field
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