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- Inactivity Periods are evaluated at 14:00 GMT.
- The Inactivity Period engine runs once per day and checks for people who have matched the active Inactivity Periods within the past day, from 12:00AM GMT to 11:59PM GMT. For example, suppose an Inactivity Period was configured to match people who did not have activity for 1 week. If today was Sunday, July 9th, and the activity period ran today, then the system checks would check for people who had their last Inbound Activity date on Saturday July 1st GMT (one week from yesterday, Saturday July 8th).