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Prospects and customers demonstrate interest in your company's solutions by interacting with marketing's digital assets. For example, downloading a white paper, visiting your website, engaging in a chat, signing up for a webinar, watching a video and more. The summary of a lead's digital body language can serve as a measure of how engaged, interested and active your prospect is. Lead scoring mechanisms may not always fit a customer's needs. For example, lead scoring requires thought, organizational alignment and proper configuration. To simplify things, Lead Liaison created an Activity Counter which runs out-of-the-box with no configuration required. By measuring a leads total activities, sales can better prioritize prospecting efforts. Activities are further segmented into Inbound and Outbound Activities, used for reporting purposes. Total Activities is the sum of all Inbound and Outbound Activities. Total Activities are displayed in your Visitors page.
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Rules for Activity Counter
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Items highlighted in blue are forthcoming and not currently in the product today.
Event | Inbound Activity | Outbound Activity | Activity Points | Total Activity Points | |
|---|---|---|---|---|---|
Email Open | 1 | 0 | 1 | 1 | |
Email Sent | 01 | 12 | |||
Clicked a Link in the "XYZ" Email | 1 | 01 | 3 | ||
Responded to Send & Track Email | 1 | 0 | 1 | 4 | |
Website Visit (3 pages) | 3 | 0 | 3 | 7 | |
Chat Declined | 1 | 0 | 1 | 8 | |
Web Form Submission | 1 | 01 | 9 | ||
Landing Page Visit | 1 | 0 | 1 | 10 | |
| Social Media Click | 1 | 01 | |||
| Invited to Chat | 1 | ||||
| Had Chat | Started1 | ||||
| Autoresponder Open | 1 | 11 | Opportunity Won|||
| Autoresponder Sent | 1 | ||||
| Clicked a Link in Autoresponder | 1 | 0||||
| Video Played | 1 | 12 | Site Search: [KEYWORD]|||
| Watched More Than 75% | 1 | 0||||
| Video Conversion | 1 | 13 | Send & Track Email Sent | 0||
| Content Download | 1 | ||||
| Event Status Change | 1 | ||||
| Responded to 3P Email | 1 | 14 | |||
File Download: [FILENAME] | 1 | 0 | 1 | 15 | |
Video Watched: [VIDEONAME] | 1 | 0 | 1 | 16||
| Sales Email Sent | 1 | ||||
| Sales Email Open | 1 | ||||
| Clicked a Link in Sales Email | 1 | ||||
| Donation | 1 | ||||
| Payment | 1 |