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When Prospects unsubscribe from emails or have their Do Not Email flag set it's possible they should still receive non-marketing communications. For example, system status or legal notificationsnotification emails that should be delivered to all users/customers. Operational emails are also great for internal communications.
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- List members who have unsubscribed will still receive the email.
- List members who have Do Not Email set on their profile will still receive the email.
- The unsubscribe link will not be added to the email automatically.
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Lead Liaison provides a permission-based email marketing system. We require all prospects who receive your marketing email emails to be opted in. Misuse of Operational Emails for purposes other than those stated in this guide can result in account suspension.
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Operational emails can only be sent to a list from Content > Emails. They are not accessible from an automation, fulfillment action, etc. This feature must be enabled on your account. If you have a need for this capability, then contact your Lead Liaison Representative for consideration and approval. |
- First, designate your email as an Operational Email. Create a new email. Click the Advanced link, then select "Operational" for Email Type.
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