...
Scenario ID | Scenario | OK? | Advice |
1 | "We recently presented at a tradeshow, and we had an email opt-in form/kiosk at our booth. We want to send them a thank you note, plus some followup information." | Okay to use. So long as each attendee/visitor knew they were going to be receiving emails from your company, you may use Lead Liaison. We recommend setting up a new list for these recipients, and sending a "hey, thanks for visiting us at the so-and-so show" email. Ask them to subscribe to your regular email, or let them know you'll be sending them regular newsletters soon, and provide a link to opt-out. Send this email as soon as possible after the show. It's better for sales, and it'll prevent the "who the heck are you" effect from waiting too long to send. | |
2 | "I own a restaurant, and we leave a little card at every table, asking people to subscribe to our newsletter" | Great, feel free to use Lead Liaison. Be sure to contact people fairly regularly, because permission goes stale in 6 months. People will forget you and report you for spamming if you wait too long. Then, it's difficult to prove you have opt-in permission, should an ISP threaten to blacklist you. Save a copy of those little opt-in cards you used. | |
3 | "When people buy from my online storeus, I we ask them if they'd also like to subscribe for email newsletters and promotions" | They checked a box to subscribe to emails? Sounds like they gave you permission, and they'd like to hear from you. |
...