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- Go to www.twilio.com, create an account and deposit some funds. In this example, we added $20. Pricing for sending each text message is covered here.
- When you create your Twilio account you'll receive a dedicated phone number that you own. Text messages will be sent from your Twilio number.
- Once your account is created take note of your Account SID and Auth Token. Both of these values can be found by clicking Dashboard at the top of your Twilio account. You'll see something like the below. Keep this page open in your browser. You'll need the SID and Token to plug into your Lead Liaison Webhook Call.
Step 2: Create a Webhook in Lead Liaison that Calls Twilio's Service
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https://{{INSERT ACCOUNTSID}}:{{INSERT AUTHTOKEN}}@api.twilio.com/2010-04-01/Accounts/{{INSERT ACCOUNTSID}}/Messages.json
- Request Type: POST
- Template: Copy and paste the template below. Make sure to replace the areas in red with your messaging. Each field is further described below:
- Body: This is the text message itself. Use the person's first name for personalization. By using the "Insert Field" button we can tell Lead Liaison to insert the value from Lead Liaison's Standard Field, called "First Name". This value is represented by %%FirstName%%.
- To: This is the person's mobile phone that you'd like to text. By using the "Insert Field" button we can tell Lead Liaison to insert the value from Lead Liaison's Standard Field, called "Mobile Phone". This value is represented by %%MobilePhone%%.
- From: This is your Twilio phone number.
Body=Hi %%FirstName%%, Lead Liaison would like to offer you 20% off. Use coupon 12345 before May 1st, 2014 to receive your discount&To=+1%%MobilePhone%%&From=+14692155531
- Request Token Encoding: FORM/URL
- Response Type: XML
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In each case, after the Webhook has been created click "Test Webhook" under the Actions column. Select a Prospect whose information you'd like to use. The Prospect should have a mobile phone number on their record. After selecting the Prospect from the dropdown click the "Submit" button. You should see a response similar to the one below (for Test scenario #2):
Voila!
Your text messages are delivered from your Twilio phone number.
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- Most carriers limit 250 unique text messages per day using a Long Code phone number.
- Twilio limits texts from a Long Code number to 1 per second. Messages can be queued though. Up to 4 hours of messages will be queued.
- A Twilio Long Code number costs $1/month/number.
- Use multiple Long Code numbers for higher volume messages.
- Short Codes are available. Tips on Short Codes:
- Limited to 30 messages per second by Twilio.
- Better for branding and marketing.
- Must apply for a Short Code. Takes 12 to 16 weeks for the application process.
- Short Codes available in CA, US and UK.
- Costs $1,000/month for a Short Code.
- Short Codes are highly regulated.