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You can send Leads to Marketo through the Send to Marketo action. This action–available in Automations, Fulfillment Actions, and Bulk Actions–will create a new Lead in Marketo using your field mappings. Note: the Prospect must have at least an email address in order to sync to Marketo.
When used in an Automation, you can also add Conditions to the Send to Marketo action. In the example below we are only sending the Lead if the Prospect is marked as a VIP.
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If a Lead already exists in Marketo with the same email address, Marketo will update the existing Lead record. It will never create a duplicate Lead with the same email. |