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When a Prospect has the Do Not Email Opt Out or Bounced field set to Yes (True) they will never be emailed by Lead Liaison. These fields are two independent fields. Updating one field (manually or automatically) will not update the other. When either of these fields are set to Yes the system adds the Prospect to a Global Suppression list for your account. |
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Lead Liaison provides sophisticated, automatic management of bounce and opt out requests to simplify email management. Marketers no longer need to manually update email bounces, worry about removing bounced or opted-out contacts from lists and de-duplicate contacts with the same email address within the same list. Lead Liaison's email marketing application automatically tracks soft and hard email bounces and knows when a contact is Bounced or marked as Do Not Email Opt Out. If you're using a CRM such as Salesforce.com then Lead Liaison also simplifies email management by automatically synchronizing bounce and email opt out fields between Lead Liaison and Salesforce.com. Below is a diagram of how bounces and do not email Email Opt Out statuses work with a CRM, Lead Liaison and our email marketing engine.
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If it's a soft bounce, the application will record the bounce but will take no action on the email address until it soft bounces multiple times. In case of a soft bounce our system tries to send the messages for 5 days. Attempts decrease over this time period (several delivery attempts during the first hour, then a couple times only during the 3rd day, etc.). If you try to send to an email address after 5 days of attempts with nothing but soft bounces, our system will try to send the email again.
A soft bounce normally happens when the receiving Mail Server is temporarily unable to receive the email. There are several reasons why this would happen. The following are reasons for soft bounces.
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A bounced email is never deleted, instead it is marked as "Bounced" and future emails will not be sent to this email address.
Using Bounced or
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Email Opt Out Contacts in Automation
Step 1: Select Who
Lead Liaison provides a Filter Criteria for use in automations for Bounced and Do Not and Email Opt Out contacts. To use this Filter Criteria simply search for "Bounced" or "Do Not Email Opt Out" in Step 1 when building an automation drag/drop the filter from the left hand side to the canvas on the right.
Step 2: Define Actions
Bounce and Do Not and Email Opt Out status can also be updated using an action in Step 2 when building an automation. For example, you may want to update all contacts who are based in a certain country with the Do Not the Email Opt Out status set to True (Yes) if certain laws or restrictions prohibit emailing contacts in the respective country. Once you grant permission you can update their status from their Prospect Profile or by creating another automation. Typically, you'll only need to run this type of automation only once (not continually, in real-time).
Run the automation only once when you're ready to update Bounce and/or Do Not or Email Opt Out status:
Lead Liaison's "
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Email Opt Out" Field
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Do Not Email setting Opt Out setting is a global setting that applies to all nurturing and direct email messages. When Do Not When Email Opt Out is set to Yes our system will never send that contact an email. |
One of Lead Liaison's Standard Fields is a Do Not Email fieldOpt Out field. If this field is set to yes/true in Lead Liaison then no emails will ever be sent to that contact again until that field is unchecked. To change a prospect's Do Not s Email Opt Out setting do the following within Lead Liaison:
- In the Prospect's Prospect Profile page in the Lead Details section click the Show Details link
- Click the pencil icon or double click the value next to Do Not Email Opt Out
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If you set the "Do Not Email Opt Out" check box to YES on a prospect then no further emails will be sent to this prospect even if the prospect is still within the automation. When the system applies the "Send Email" action, we check if the prospect has the "Do Not Email Opt Out" set or not. |
Avoiding Duplicate Emails
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One of Lead Liaison's Standard Fields is a Do Not Email Opt Out field. If this field is set to Yes in Lead Liaison then no emails will ever be sent to that contact again until that value is set to No. Saleforce.com provides a Standard Field called Email Opt Out. By default, Lead Liaison will map the Email Opt Out field to the Do Not the Email Opt Out field in Lead Liaison. The mapping is a bi-directional mapping, which means:
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Checking the Salesforce.com Standard Field called Email Opt Out on a Lead/Contact within Salesforce.com will automatically set the Do Not the Email Opt Out field in Lead Liaison to Yes. Similarly, setting the Do Not Email field the Email Opt Out in Lead Liaison to Yes will automatically check the Email Opt Out field in Salesforce.com. This enables sales and marketers to work together in unison to opt prospects out of emails. |
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