How to Integrate Captello’s Zones for added Gamification and Engagement into a Mobile Attendee Application
...
Waypoints are specialized QR codes that serve as stops or check-points on a journey. Organizers use Waypoints in scavenger hunts, treasure hunts, or passport-to-prizes. Waypoints drive attendees to exhibitors or select areas at the event to create additional foot traffic. Learn more about Waypoints here https://www.captello.com/waypoints/ and with this case study.
...
Digital Activations
Digital activations (also referred to as games) help engage attendees and create sponsorship opportunities for organizers. Learn more about digital activations here: https://www.captello.com/games-for-marketing-and-events/
...
Leaderboards
Leaderboards track overall engagement by adding up scores that attendees earn by visiting Waypoints and engaging with Digital Activations. The leaderboards can also add points earned by interacting with the mobile app.
...
Step # | Description | Owner | ||
1 | Attendee app provider adds a button or link in the event app. The button will have a link to Captello’s Zone (URL to be provided at a later date - and test now with this version or with this one). When clicked it should open the Captello Zone URL in an embedded browser (preferred) or the device’s native browser. | App Provider | ||
2 | Attendee app provider appends the following query string to the end of the Zone link. Brackets indicate merge fields inserted by the attendee app provider into the URL. Note, only email is required but name is also preferred.
?source={partner-name}&p={partner-name}&fn={first_name}&ln={last_name}&eml={email} The parameters below are supported:
| App Provider | ||
3 | Attendee taps the button which opens a browser within the mobile app. Attendee will see a configurable view of the Organizer’s engagement/gamification experience based on the configured Captello Zone. Special QR codes can be created within Captello to activate Waypoints, Activations, and other gamified experiences for points on the leaderboard. Interface can be designed to match the attendee app and Organizer’s preferred look, feel, and branding.
| Attendee | ||
4 | Optional: If an attendee tries to use the camera’s native app (not the mobile app’s scanner) the URL will not have registrant info and Captello will display a generic error message that could be customized by the Organizer. This restricts scanning to be done within the attendee app. However, we suggest also allowing attendees to use the device’s native camera for scanning. This is a configuration setting on each Waypoint/Activation QR code. | Captello |
...